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Vice President, Softscribe Inc.
Here are four privately held technology companies that have used Softscribe’s CustomerYieldSM customer story campaign to help:
“Four years ago our strength as a company was our satisfied clients and our successes, but we were the best kept secret in the hotel industry. Implementing a systematic customer success story campaign, along with our other sales efforts, helped double the size of the business in two years,” said Kelly Blake, formerly president of Calgary-based Vantis International Corporation, previously VIP International Corporation, which launched a rebranding in October 2004. “We can tell everyone how good we are all day long, but it will never get traction until your clients tell the industry.” Blake noted that Vantis repurposed its customer stories in emails to industry influencers and by posting them on the Vantis website. Vantis was acquired by TravelCLICK in October 2005.
Computas NA: From ‘Startup’ to Being Acquired for $30 Million
“We had been selling into the US government market for about 18 months when we brought Softscribe Inc. on board as a force multiplier. Their messaging and especially the customer stories have helped more than double our sales,” said Bill Wright, formerly president and CEO of Computas, NA and currently CTO of Troux Technologies. Computas NA was acquired by Austin, Texas-based Troux in December 2004 in an all-stock deal estimated to be worth $30 million. (BusinessWeek, January 11, 2005, “A Software Solution to Tech Clutter.”)
Aptech Computer Systems, Inc.: Mining 100% customer loyalty maintained over three decades for 30% increase in website hits
"Aptech has had 100% customer loyalty over the last 30 years offering back office and Cognos-based business intelligence solutions to hospitality,” said Jay Troutman, president of Aptech Computer Systems, Inc. “Softscribe Inc. helped us identify our core positioning and then increased our exposure in the industry through meaningful articles, press releases and customer stories. Our public relations momentum has resulted in a 30% increase in hits on our website, which brings us more qualified customers."
NORTHWIND: Second Generation Privately Held Business Rises with 24% Growth
"NORTHWIND has grown 24% year-over-year in no small part because of Softscribe Inc.'s public relations and marketing work for us including customer stories,” said Warren Dehan, president of US Operations for NORTHWIND. “We highly value them as an integral part of our marketing and sales team. “ Ontario, Canada-based NORTHWIND was founded 20 years ago to provide technology and service solutions uniquely to the hospitality industry. The privately held company is credited with introducing the hospitality industry’s first integrated Windows Property Management and Sales & Catering system.
|Also See:||Leading Tech Vendors Drive Sales with Online PR / Softscribe Adds Online PR Product to Fuel Technology Clients’ Sales Growth; Debuts New Website / November 2005|