“We forecasted that adding public relations to our product rollout strategy would help us increase sales to the extent required to achieve our first-year monthly sales targets,” said Flyte Systems President Brian Reynolds.  “Since we engaged Softscribe to create and execute our marketing, media relations, and PR campaigns, we have consistently bested that number.”  Reynolds said Softscribe also supports Flyte Systems’ entry into the digital signage and convention center markets.

“We work with Flyte Systems to exceed their sales forecasts by applying an integrated marketing program that builds on the company’s benefits to each target market,” said Softscribe President and CEO Michael Squires. “This includes a balanced delivery of media relations, new media campaigns, customer stories, press release services and optimized website content.”  In addition to introducing Flyte System’s message to the hospitality, digital signage and convention center news channels, Softscribe also secured coverage in the wider consumer and business press including the New York Times and San Jose Mercury News. 

About Softscribe Inc. 
Founded in 1999, Softscribe Inc. imaginatively blends traditional public relations with new media to help technology companies targeting the green hospitality and tourism industry + US government and healthcare markets drive sales and reach their strategic objectives.  The company does this with an emphasis on media and influencer relationships, writing, and a focus on messaging strategy.  Softscribe’s clients include Newmarket International, Aptech Computer Systems, Inc., The Rainmaker Group, Gold Key Solutions, JDA Software Group, Inc., Government Futures, NORTHWIND-Maestro PMS, NxTV Inc. and many other leading technology and service companies.  For more information please visit http://www.softscribeinc.com.