Hotel Online  Special Report


 Softscribe® Inc. Boosts Sales for New Client
Flyte Systems with Benefit Message Campaign
Public relations strategy aids Flyte Systems to surpass forecast
ATLANTA, GA – March 12, 2008 – Softscribe® Inc., a public relations firm that helps technology companies targeting the green hospitality and tourism market increase sales and achieve their strategic objectives, announced that its newest client, Flyte Systems, Inc., reported an increase in sales associated with Softscribe’s strategic public relations services.  Chicago-based Flyte Systems, the leading provider of real-time flight information to the hospitality and tourism, convention center, digital signage and related industries, was launched one year ago as a division of Industrial Television Services.

“We forecasted that adding public relations to our product rollout strategy would help us increase sales to the extent required to achieve our first-year monthly sales targets,” said Flyte Systems President Brian Reynolds.  “Since we engaged Softscribe to create and execute our marketing, media relations, and PR campaigns, we have consistently bested that number.”  Reynolds said Softscribe also supports Flyte Systems’ entry into the digital signage and convention center markets.

“We work with Flyte Systems to exceed their sales forecasts by applying an integrated marketing program that builds on the company’s benefits to each target market,” said Softscribe President and CEO Michael Squires. “This includes a balanced delivery of media relations, new media campaigns, customer stories, press release services and optimized website content.”  In addition to introducing Flyte System’s message to the hospitality, digital signage and convention center news channels, Softscribe also secured coverage in the wider consumer and business press including the New York Times and San Jose Mercury News. 

About Softscribe Inc. 
Founded in 1999, Softscribe Inc. imaginatively blends traditional public relations with new media to help technology companies targeting the green hospitality and tourism industry + US government and healthcare markets drive sales and reach their strategic objectives.  The company does this with an emphasis on media and influencer relationships, writing, and a focus on messaging strategy.  Softscribe’s clients include Newmarket International, Aptech Computer Systems, Inc., The Rainmaker Group, Gold Key Solutions, JDA Software Group, Inc., Government Futures, NORTHWIND-Maestro PMS, NxTV Inc. and many other leading technology and service companies.  For more information please visit


Media Contact:
Julie Keyser-Squires, APR
Softscribe Inc.
Also See: Softscribe Inc. Spins Off Keyword Research, Website Optimization as Standalone Products; Hoteliers can increase online bookings. Clients JDA, Aptech deploy new keywords, optimized Web pages to boost search engine visibility, increase sales / June 2007
Softscribe® Inc. Wins Two New Clients; MEGA International, The Rainmaker Group Boost Visibility, Growth / September 2006
How a Flattening World Impacts Hoteliers / John Burns, Julie Keyser-Squires and Michael Squires / July 2006
Softscribe Inc. Launches College Intern Program; Adam Travis, business major at Georgia State University, tapped as first intern / June 2006
Softscribe Inc. Sponsors Georgia’s First Youth Birding Competition; Team Event for Teens Develops Professional Abilities: People Skills, Goal Achievement, Respect for Nature / May 2006
Five Tips for Driving Sales through Search Engine Optimized Public Relations Writing / Polly Wade / February 2006
Customer Stories Drive Sales and Reduce Marketing Costs / Julie Keyser-Squires / January 2006
Leading Tech Vendors Drive Sales with Online PR / Softscribe Adds Online PR Product to Fuel Technology Clients’ Sales Growth; Debuts New Website / November 2005

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