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ATLANTA, GA � July 22, 2008 � Softscribe®
Inc., a public
relations firm that helps technology companies targeting the green
hospitality
and tourism market increase sales and achieve their strategic objectives,
announced it has renewed five existing hospitality clients: Aptech
Computer Systems, Inc., JDA Software, NORTHWIND-Maestro PMS, Flyte Systems,
and The Rainmaker Group.
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�We are continually impressed by the innovation, leadership and success
of the companies in our client portfolio,� said Softscribe President and
CEO, Michael Squires. �Softscribe customizes a disciplined approach to
traditional one-to-one-marketing PR, plus the imaginative use of new media,
for each client. Our tactics include a balanced delivery of media relations,
new media such as video embedded email and podcast campaigns, customer
stories,
press
release services and optimized website content.�
Jill Wilder, vice president with Aptech Computer Systems, Inc., said,
�I highly value Softscribe�s personal touch. I always feel that they
want us to succeed; that comes across in every conversation, in every correspondence.
The good work is what�s expected - the quality of the writing and media
relations - is always top notch; they are always concerned that we are
succeeding.�
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Michael B. Squires
President and CEO
Softscribe Inc. |
"JDA�s Service Industries business unit is a long-standing customer of
Softscribe�s PR and marketing services, and our company continues to benefit
from their deep industry insight and expertise,� said Andy Archer, Group
Vice President, Services Industries, JDA Software. �Softscribe�s executives
work seamlessly with our in-house sales and marketing team to maximize
the impact and value of our PR investments, and I�m confident the relationship
will continue to strengthen."
About Softscribe Inc.
Founded in 1999, Softscribe Inc. imaginatively blends traditional public
relations with new media to help technology companies targeting the green
hospitality and tourism industry, plus US government and healthcare markets,
drive sales and reach their strategic objectives. The company does
this with an emphasis on media and influencer relationships, writing, and
a focus on messaging strategy. Softscribe�s clients are leaders intheir
respective disciplines, and include Newmarket International, Aptech Computer
Systems, Inc., The Rainmaker Group, Gold Key Solutions, JDA Software Group,
Inc., Government Futures, NORTHWIND-Maestro PMS, NxTV Inc. and many other
leading technology and service companies. For more information please
visit http://www.softscribeinc.com.
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SOFTSCRIBE and WEBSCRIBE are registered trademarks of Softscribe, Inc.
and, The SOFTSCRIBE logo is a registered trademark of Softscribe, Inc. |