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Softscribe® Inc. Renews Five Existing Hospitality Clients
Trust, Partnership,  Futuristic Thinking and
Increased Sales Cited as Renewal Reasons

ATLANTA, GA – July 22, 2008 – Softscribe® Inc., a public relations firm that helps technology companies targeting the green hospitality and tourism market increase sales and achieve their strategic objectives, announced it has renewed five existing hospitality clients:  Aptech Computer Systems, Inc., JDA Software, NORTHWIND-Maestro PMS, Flyte Systems, and The Rainmaker Group. 
“We are continually impressed by the innovation, leadership and success of the companies in our client portfolio,” said Softscribe President and CEO, Michael Squires. “Softscribe customizes a disciplined approach to traditional one-to-one-marketing PR, plus the imaginative use of new media, for each client. Our tactics include a balanced delivery of media relations, new media such as video embedded email and podcast campaigns, customer stories, press release services and optimized website content.” 

Jill Wilder, vice president with Aptech Computer Systems, Inc., said, “I highly value Softscribe’s personal touch.  I always feel that they want us to succeed; that comes across in every conversation, in every correspondence.  The good work is what’s expected - the quality of the writing and media relations - is always top notch; they are always concerned that we are succeeding.”

Michael B. Squires
President and CEO
Softscribe Inc.
"JDA’s Service Industries business unit is a long-standing customer of Softscribe’s PR and marketing services, and our company continues to benefit from their deep industry insight and expertise,” said Andy Archer, Group Vice President, Services Industries, JDA Software. “Softscribe’s executives work seamlessly with our in-house sales and marketing team to maximize the impact and value of our PR investments, and I’m confident the relationship will continue to strengthen."

About Softscribe Inc. 
Founded in 1999, Softscribe Inc. imaginatively blends traditional public relations with new media to help technology companies targeting the green hospitality and tourism industry, plus US government and healthcare markets, drive sales and reach their strategic objectives.  The company does this with an emphasis on media and influencer relationships, writing, and a focus on messaging strategy.  Softscribe’s clients are leaders intheir respective disciplines, and include Newmarket International, Aptech Computer Systems, Inc., The Rainmaker Group, Gold Key Solutions, JDA Software Group, Inc., Government Futures, NORTHWIND-Maestro PMS, NxTV Inc. and many other leading technology and service companies.  For more information please visit . 

SOFTSCRIBE and WEBSCRIBE are registered trademarks of Softscribe, Inc. and, The SOFTSCRIBE logo is a registered trademark of Softscribe, Inc. 


Julie Keyser-Squires, APR 
Softscribe Inc.

Also See: Softscribe® Inc. Execs Identify Key Hospitality Trends: New Media, 'Green' Top the List; High level trends from three 1Q'08 Conferences are: New media creates online communities; Green is the new luxury; Hoteliers are tasked to make foreign visitors feel welcome / April 2008
Softscribe® Inc. Boosts Sales for New Client Flyte Systems with Benefit Message Campaign; Public relations strategy aids Flyte Systems to surpass forecast / March 2008
Softscribe Inc. Spins Off Keyword Research, Website Optimization as Standalone Products; Hoteliers can increase online bookings. Clients JDA, Aptech deploy new keywords, optimized Web pages to boost search engine visibility, increase sales / June 2007
Softscribe® Inc. Wins Two New Clients; MEGA International, The Rainmaker Group Boost Visibility, Growth / September 2006
How a Flattening World Impacts Hoteliers / John Burns, Julie Keyser-Squires and Michael Squires / July 2006
Softscribe Inc. Launches College Intern Program; Adam Travis, business major at Georgia State University, tapped as first intern / June 2006
Softscribe Inc. Sponsors Georgia’s First Youth Birding Competition; Team Event for Teens Develops Professional Abilities: People Skills, Goal Achievement, Respect for Nature / May 2006
Five Tips for Driving Sales through Search Engine Optimized Public Relations Writing / Polly Wade / February 2006
Customer Stories Drive Sales and Reduce Marketing Costs / Julie Keyser-Squires / January 2006
Leading Tech Vendors Drive Sales with Online PR / Softscribe Adds Online PR Product to Fuel Technology Clients’ Sales Growth; Debuts New Website / November 2005


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