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Softscribe
Inc.’s "Eye on Innovation" solution series: Yield Management with Two-Way GDS |
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News for the Hospitality Executive |
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Softscribe
Inc.’s "Eye on Innovation" solution series: Yield Management with Two-Way GDS |
|
1-minute video on location
at luxury resort The
Millcroft Inn & Spa:
Lisa Jane Gibson explains
the benefits of yield management with two-way GDS.
More Info on Vintage Hotels: Customer
Story
Innovator: Ms. Lisa Jane Gibson,
director of
revenue management, Vintage Hotels
Where she innovated: At five luxury
destination resort properties, three with spas, in the
What she innovated: First, we developed a
proactive
revenue management strategy
incorporating pre-sale of outlet revenues (spa, food and beverage), and
then
automated its implementation using a single-image database for all five
properties with two-way GDS connectivity.
Quote: “In the luxury segment,
discounting is not the answer. It is
about experience; guests want to get something they do not have at
home. Our five properties use a single-database
system that fully-integrates the PMS, sales and catering, spa and
revenue management
modules with our two-way GDS reservation connectivity. Two-way
GDS connectivity ensures exposure and rate parity across all GDS
venues; it
also provides time and labor savings. With five hotels, the time
it would
take us to ensure all avenues are posting the same rates and
availability would
be staggering; with two-way GDS connectivity, I am able to make
necessary
adjustments in the PMS only, and be confident the changes are received
across
all channels. This also gives our guests confidence that the
rates we offer will not be undercut elsewhere because each property is
able to sell
rooms for all properties with the same centrally-controlled optimized
rates.” Lisa
Jane Gibson
Who helped: Vintage Hotels’ vice
president of
finance, four general
managers, director of sales, vice president of operations and the
professional
team at NORTHWIND-Maestro PMS. We used
their single-database system and fully
integrated yield module with Vintage Hotels’ two-way GDS reservation
connectivity.
Can you innovate too? Yes!
In three simple steps: 1. Develop
a revenue management strategy, if you do not already have one. 2.
Maximize exposure across reservation
distribution channels. 3. Develop a strategy to increase
extra or
“other revenues” across all pre-sales channels.
Contacts: Softscribe Inc., Julie
Keyser-Squires, [email protected],
404/256-5512
Vintage Hotels, Lisa Jane Gibson, [email protected], 905/468-5951 NORTHWIND-Maestro PMS, About Softscribe®
Inc. Softscribe Inc.
leverages over ten
years
of proven experience, deep domain expertise and fresh, client-tailored Internet
public
relations and marketing programs to help companies targeting the green
tourism +
hospitality, green
government
and related markets drive sales and reach their business goals. We
do this with an emphasis on relationships and our customized blend of
social
media + traditional public relations + technology-based solutions. We are proud of our best-in-class clients,
which include Aptech Computer Systems, Inc., Gold Key Solutions, Flyte
Systems,
Hawaiian Mahogany, hotelSystemsPro,
JDA Software, NORTHWIND Maestro-PMS, The Rainmaker Group, SRA
International,
TravelCLICK and many other leading technology and service
companies. We
would love to help you, too. For more
information please visit http://www.softscribeinc.com/. |
| Contact:
Julie Keyser-Squires, APR |
.