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Softscribe Inc.’s "Eye on Innovation" solution series:
Yield Management with Two-Way GDS


1-minute video on location at luxury resort The Millcroft Inn & Spa:
Lisa Jane Gibson explains the benefits of yield management with two-way GDS.
 
More Info on Vintage Hotels:  Customer Story
 
Innovator: 
Ms. Lisa Jane Gibson, director of revenue management, Vintage Hotels
 
Where she innovated: 
At five luxury destination resort properties, three with spas, in the Niagara-on-the-Lake region and Caledon area of Ontario, Canada.

What she innovated: 
First, we developed a proactive revenue management strategy incorporating pre-sale of outlet revenues (spa, food and beverage), and then automated its implementation using a single-image database for all five properties with two-way GDS connectivity.
 
Quote: 
“In the luxury segment, discounting is not the answer.  It is about experience; guests want to get something they do not have at home.  Our five properties use a single-database system that fully-integrates the PMS, sales and catering, spa and revenue management modules with our two-way GDS reservation connectivity.  Two-way GDS connectivity ensures exposure and rate parity across all GDS venues; it also provides time and labor savings.  With five hotels, the time it would take us to ensure all avenues are posting the same rates and availability would be staggering; with two-way GDS connectivity, I am able to make necessary adjustments in the PMS only, and be confident the changes are received across all channels.  This also gives our guests confidence that the rates we offer will not be undercut elsewhere because each property is able to sell rooms for all properties with the same centrally-controlled optimized rates.”  Lisa Jane Gibson
 
Who helped:
Vintage Hotels’ vice president of finance, four general managers, director of sales, vice president of operations and the professional team at NORTHWIND-Maestro PMS.  We used their single-database system and fully integrated yield module with Vintage Hotels’ two-way GDS reservation connectivity.
 
Can you innovate too? 
Yes!  In three simple steps:  1. Develop a revenue management strategy, if you do not already have one.  2. Maximize exposure across reservation distribution channels.  3.  Develop a strategy to increase extra or “other revenues” across all pre-sales channels.
 
Contacts:            
Softscribe Inc., Julie Keyser-Squires, Julie@softscribeinc.com, 404/256-5512
Vintage Hotels, Lisa Jane Gibson, lj.gibson@vintage-hotels.com, 905/468-5951 
NORTHWIND-Maestro PMS, Ivana Johnston, info@maestropms.com, 905/940-1923
             

About Softscribe® Inc.

Softscribe Inc. leverages over ten years of proven experience, deep domain expertise and fresh, client-tailored Internet public relations and marketing programs to help companies targeting the green tourism + hospitality, green government and related markets drive sales and reach their business goals.   We do this with an emphasis on relationships and our customized blend of social media + traditional public relations + technology-based solutions.  We are proud of our best-in-class clients, which include Aptech Computer Systems, Inc., Gold Key Solutions, Flyte Systems, Hawaiian Mahogany, hotelSystemsPro, JDA Software, NORTHWIND Maestro-PMS, The Rainmaker Group, SRA International, TravelCLICK and many other leading technology and service companies.  We would love to help you, too. For more information please visit http://www.softscribeinc.com/. 



Contact:

Julie Keyser-Squires, APR 
Softscribe Inc. 
Julie@softscribeinc.com
(404)256-5512 
http://www.softscribeinc.com
 

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Also See: Softscribe to Sponsor Youth Birding Competition for 4th Consecutive Year; Committed to Helping Young People Build Lifelong Learning Habits and a Respect for Nature, PR Firm Helps Georgia DNR Program Soar / November 2008

Softscribe® Inc. Renews Five Existing Hospitality Clients; Trust, Partnership, Futuristic Thinking and Increased Sales Cited as Renewal Reasons / July 2008

Softscribe® Inc. Execs Identify Key Hospitality Trends: New Media, 'Green' Top the List; High level trends from three 1Q'08 Conferences are: New media creates online communities; Green is the new luxury; Hoteliers are tasked to make foreign visitors feel welcome / April 2008

Softscribe® Inc. Boosts Sales for New Client Flyte Systems with Benefit Message Campaign; Public relations strategy aids Flyte Systems to surpass forecast / March 2008

Softscribe Inc. Spins Off Keyword Research, Website Optimization as Standalone Products; Hoteliers can increase online bookings. Clients JDA, Aptech deploy new keywords, optimized Web pages to boost search engine visibility, increase sales / June 2007

Softscribe® Inc. Wins Two New Clients; MEGA International, The Rainmaker Group Boost Visibility, Growth / September 2006

How a Flattening World Impacts Hoteliers / John Burns, Julie Keyser-Squires and Michael Squires / July 2006

Softscribe Inc. Launches College Intern Program; Adam Travis, business major at Georgia State University, tapped as first intern / June 2006

Softscribe Inc. Sponsors Georgia’s First Youth Birding Competition; Team Event for Teens Develops Professional Abilities: People Skills, Goal Achievement, Respect for Nature / May 2006

Five Tips for Driving Sales through Search Engine Optimized Public Relations Writing / Polly Wade / February 2006

Customer Stories Drive Sales and Reduce Marketing Costs / Julie Keyser-Squires / January 2006

Leading Tech Vendors Drive Sales with Online PR / Softscribe Adds Online PR Product to Fuel Technology Clients’ Sales Growth; Debuts New Website / November 2005

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