FEBRUARY 4, 2013 -- Newmarket® International, Inc. ("Newmarket"), the proven business solutions provider for empowering hospitality organizations to lower costs and increase revenue, while improving customer satisfaction and guest loyalty, today announced the following appointment to its global sales organization.
 
Alberto Santana will be taking on the new role of Vice President of Latin American Sales. With his expanded responsibilities, Santana will run the day-to-day sales operations and manage existing Newmarket reseller relationships in South America, the southern Caribbean and Central America. Santana will also continue to oversee all global sales activities, internally and externally, as well as business development for the MTech division of Newmarket. Born of Cuban parents and fluent in Spanish, Santana attended Florida International University where he studied International Relations.
 
Jeff Hiscox, President and CEO of Newmarket, commented, “Working with Lee Horgan, Executive Vice President of Sales, this appointment strengthens our presence in the Latin American markets, and emphasizes our commitment to provide the best possible solutions for our global customers with all our technologies.”

About Newmarket International, Inc.
Since 1985, Newmarket® International, Inc. (“Newmarket”) continues to deliver proven business solutions for empowering hospitality organizations to lower costs and increase revenue, while improving customer satisfaction and guest loyalty. With more than 30,000 installations worldwide, Newmarket technologies are a cornerstone in the global hospitality industry. Offering solutions for sales & marketing automation, customer relationship management, catering & events, guest loyalty, market intelligence, workflow management, and property maintenance, Newmarket enables hospitality professionals to work smarter and better manage all aspects of their transient, leisure, groups and meetings business. For more information on Newmarket, please visit www.newmarketinc.com.