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TRUMP HOTEL COLLECTION™ Selects Newmarket® International
to Manage Group Distribution, Sales, and Event Execution



Portsmouth, N.H., April 6, 2011Newmarket® International, Inc. (www.newmarketinc.com), the worldwide leader in market intelligence, group distribution, sales and event execution software solutions for the hospitality industry, today announced that  TRUMP HOTEL COLLECTION™ has selected Newmarket International’s Delphi® sales and catering solution, and will implement its flagship Delphi® Multi-Property Edition (MPE) solution across all seven TRUMP HOTEL COLLECTION luxury properties. In addition to Delphi MPE, TRUMP HOTEL COLLECTION is enhancing its group distribution, sales management, and event execution capabilities with a suite of Newmarket International solutions, including MeetingBroker® Diagrams™, and eProposal™. 
 
Launched in October 2007, TRUMP HOTEL COLLECTION is the next generation of luxury hospitality—one that is raising the bar in the top-tier travel experience with a level of customized service unrivaled in the market today. The partnership with Newmarket International will automate lead distribution, and centralize TRUMP HOTEL COLLECTION’s enterprise sales and event management, empowering individual TRUMP HOTEL COLLECTION properties to cross-sell and up-sell accommodations and services, as well as consolidate reporting and key account management. As a hosted solution, Newmarket International will maintain its Delphi solution in the cloud, reducing TRUMP HOTEL COLLECTION’s technology footprint and total cost of ownership within its facilities.

“Working with Newmarket International will greatly enhance our ability to bring in new business,” says Brian A. Winston, Vice President, Sales and Marketing, TRUMP HOTEL COLLECTION. “We were looking for the best-in-class group distribution, sales, and event execution system that could be hosted to scale across all of our hotels—globally, as well as deliver a strong ROI. Newmarket International provided the best solution to enable us to centralize our data to target and win group business more effectively. Delphi and the team at Newmarket International are a natural fit for TRUMP HOTEL COLLECTION.” 
 
Using Newmarket International’s sales advantage to drive more group business, the Delphi MPE solution will be implemented in Trump properties in Chicago, Las Vegas, New York (SoHo and Central Park), Waikiki as well as Toronto and Panama when they open later this year.

“With multiple properties, TRUMP HOTEL COLLECTION is a perfect customer for Newmarket International,” says Lee Horgan, Vice President Sales and Marketing, Newmarket International. “TRUMP HOTEL COLLECTION will find the cloud a tremendous, cost-effective way to manage their business enterprise worldwide.  What’s truly exciting is that Trump is such a respected name in the luxury hotel and groups and meetings market and selected Newmarket International as their complete solution provider.  Additionally, Trump’s investment is a sign that the hospitality business is on a strong rebound. And solutions from Newmarket International will help the industry keep the recovery going by reducing costs, driving revenues, and—most importantly—filling rooms.”
 
About TRUMP HOTEL COLLECTION™
Launched in October 2007, TRUMP HOTEL COLLECTION™ is the next generation of luxury hospitality – one that is raising the bar in the top-tier travel experience with a level of customized service unrivaled in the market today. Presided over by internationally renowned developer Donald J. Trump and his three grown children – Donald Jr., Ivanka and Eric – the prestigious portfolio includes the highly acclaimed Trump International Hotel & Tower® New York, Trump International Hotel & Tower® Chicago, Trump International Hotel™ Las Vegas, Trump International Hotel™ Waikiki Beach Walk®, and the newly opened Trump SoHo™ New York. Joining TRUMP HOTEL COLLECTION in 2011 are Trump Ocean Club International Hotel & Tower® Panama and Trump International Hotel & Tower® Toronto. TRUMP HOTEL COLLECTION is headquartered at Trump Tower, 725 Fifth Avenue, New York, NY 10022. Connect with TRUMP HOTEL COLLECTION on our social media pages.
 
About Newmarket® International, Inc.
 Newmarket International, Inc. (www.newmarketinc.com) is the leader in delivering market intelligence, group distribution, sales and event execution software solutions to the global hospitality and entertainment industries. Newmarket International’s suite of business solutions can be found in hotels, casinos, restaurants, visitor bureaus, stadiums, meeting arenas and convention centers throughout the world. Newmarket International has over 24,000 software installations in over 154 countries. Newmarket International is headquartered in Portsmouth, New Hampshire, with international offices in London, Shanghai and Singapore. For more information, please visit www.newmarketinc.com.

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All trademarks are the property of their respective owners
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Contact: 

Marty Denning
Director, Marketing and Business Development
Newmarket International, Inc.
603-430-6718 (direct)
mdenning@newmarketinc.com
www.newmarketinc.com
 

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Also See: Newmarket International Receives 2011 Markettools Achievement In Customer Excellence (Ace) Award / March 2011

Newmarket® International, Inc. Acquires Hospitality Information Services, Inc. / September 2010

Newmarket International and Elite Meetings International Partner to Enable Direct Online Connectivity between Hospitality Venues and Meeting Planners; SpeedRFP™ to Integrate with MeetingBrokerSM and Directly Connect to Leading Sales and Catering Solutions Offered by Newmarket International / May 2010

Newmarket International Receives 2009 MarketTools CustomerSat Achievement in Customer Excellence (ACE) Award; Prestigious Award Recognizes Leaders in Using Enterprise Feedback Management (EFM) to Increase Customer Satisfaction and Improve Business Results / April 2010

Newmarket® International Welcomes Paul Barron as Vice President Global Accounts; Focus Will Be on Driving Revenue and Profitability for Customers / February 2010
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