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Newmarket International Receives 2011 Markettools Achievement In Customer Excellence (ACE) Award

Prestigious Award Recognizes Leaders in Using Enterprise Feedback Management (EFM) to Increase Customer Satisfaction and Improve Business Results


Portsmouth, NH, March 1, 2011Newmarket® International, Inc. (www.newmarketinc.com), the worldwide leader in market intelligence, group distribution, sales and event execution software solutions for the hospitality industry, today announced that the company has won 2011 MarketTools Achievement in Customer Excellence (ACE) Awards in the areas of Worldwide Customer Support, Platinum Customer Support, Americas Customer Support, and Americas Project Management.  2011 marks the fifth consecutive year Newmarket International has been recognized for customer excellence with a MarketTools ACE Award. The accolades demonstrate Newmarket International’s continuing commitment to delivering outstanding customer service and support to its global customer base.

The MarketTools ACE Award certifies, acknowledges, and celebrates outstanding achievement in customer satisfaction. Receiving a MarketTools ACE Award is a distinct honor that demonstrates Newmarket International’s rigorous application of enterprise feedback processes and its outstanding performance as measured by those processes. Only a small percentage of MarketTools’ clients, already a select group highly committed to customer, employee and partner satisfaction, qualify for the award.

“We are honored to have been awarded a MarketTools CustomerSat ACE Award.  The MarketTools CustomerSat ACE Award is a testament to our commitment to deliver the best customer experience possible,” said Jeff Hiscox, President and CEO, Newmarket International.

“High customer, employee and partner satisfaction levels are critical drivers of business growth and long-term profitability,” said Scott Arnold, president and CEO of MarketTools, Inc. "We are delighted to recognize Newmarket International for its commitment to achieving the highest levels of satisfaction and loyalty, and we are proud that they rely on MarketTools CustomerSat for their enterprise feedback management initiatives.”

About the MarketTools ACE Awards
Established in 2005, the MarketTools ACE Awards program recognizes outstanding achievement in customer, employee and partner satisfaction. To be eligible for a 2011 MarketTools ACE Award, clients must have conducted one or more surveys to assess customer satisfaction, employee satisfaction, or partner satisfaction between October 1, 2009 and September 30, 2010, and complete an application form. Qualifying performance is determined by a combination of customer satisfaction mean scores and top-box rating percentages maintained during at least a 6-month period during the eligibility period. The customer feedback on which awards are based must be representative of the entire business, business unit or business segment to which the award applies. MarketTools ensures that the survey processes on which metrics are based are rigorous, defensible and repeatable. Surveys may use either a census of the target audience or representative sampling with specified minimum confidence levels and maximum margins of error.

About Newmarket International, Inc.
Newmarket International, Inc. (www.newmarketinc.com) is the leader in delivering market intelligence, group distribution, sales and event execution software solutions to the global hospitality and entertainment industries. Newmarket International’s suite of business solutions can be found in hotels, casinos, restaurants, visitor bureaus, stadiums, meeting arenas and convention centers throughout the world. Newmarket International has over 24,000 software installations in over 154 countries. Newmarket International is headquartered in Portsmouth, New Hampshire, with international offices in London, Shanghai and Singapore. For more information, please visit www.newmarketinc.com.

About MarketTools, Inc.
MarketTools is the leading provider of software and services for enterprise feedback management (EFM) and market research.  The company is focused on providing leading organizations the actionable customer insights they need to make better business decisions that lead to high-value business impact.  As the first company to make online surveys widely available on the Web, MarketTools continues its market-leading position by providing the broadest range of powerful, accurate and integrated customer insight technologies that empower companies to become the most customer-centric organizations in their industries. MarketTools' premier portfolio of technology-based insight brands includes CustomerSat™, TrueSample®, Zoomerang®, ZoomPanel® and ZoomPanel Tech™.  MarketTools is a privately held company with corporate headquarters in San Francisco and European headquarters in London. For more information, please visit: www.markettools.com.

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All trademarks are the property of their respective owners
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Contact: 

Marty Denning
Director, Marketing and Business Development
Newmarket International, Inc.
603-430-6718 (direct)
mdenning@newmarketinc.com
www.newmarketinc.com
 

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Also See: Newmarket® International, Inc. Acquires Hospitality Information Services, Inc. / September 2010

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Newmarket International Receives 2009 MarketTools CustomerSat Achievement in Customer Excellence (ACE) Award; Prestigious Award Recognizes Leaders in Using Enterprise Feedback Management (EFM) to Increase Customer Satisfaction and Improve Business Results / April 2010

Newmarket® International Welcomes Paul Barron as Vice President Global Accounts; Focus Will Be on Driving Revenue and Profitability for Customers / February 2010
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