News for the Hospitality Executive
HIS PremiumView as Preferred Market Intelligence Solution
June 25, 2012 – Newmarket® International, Inc. today announced that its HIS PremiumView product has been selected by Starwood Hotels & Resorts Worldwide to provide a Market Intelligence solution for its more than 1,100 properties worldwide. HIS PremiumView will be used to help Starwood properties identify new business opportunities, monitor markets, and grow meeting and event revenue.
“HIS PremiumView delivers best in class market intelligence to our Starwood Sales Organization to help drive new business ,” says Mario Maxeiner, Director, New Business Development & Prospecting, Starwood Hotels & Resorts. “Newmarket International provides us with a platform that can be used by all members of the Starwood Sales Organization, from local sales teams to divisional and global sellers to help identify new opportunities and generate new revenue streams.”
HIS PremiumView provides unmatched accuracy, global market coverage, and over 20 years of data. HIS PremiumView is used by properties and venues worldwide and of all sizes and scope to help uncover opportunities, grow revenue, win more business, and monitor the market.
“We look forward to building upon this global partnership with Starwood Hotels & Resorts,” said Steve Reiser, Vice President, Newmarket International, Inc. “We have served Starwood for many years and this new relationship will allow us to provide new services around the globe and positions Newmarket International to help Starwood drive even more revenue and growth.”
About Newmarket International, Inc.
Founded in 1985, Newmarket® International, Inc. delivers proven business services that turn function space into revenue streams, delivering greater ROI and profitability. Today, Newmarket International solutions are a cornerstone in the global hospitality industry, with more than 28,000 installations worldwide. Our flagship product Delphi® remains the industry standard for empowering hospitality to increase revenue, lower costs, and improve customer satisfaction and guest loyalty. Newmarket International is headquartered in Portsmouth, New Hampshire, with international offices in London, Shanghai and Singapore. Hospitality Information Services, MTech, and Libra OnDemand are wholly owned divisions of Newmarket International, Inc. For more information, visit us online at www.newmarketinc.com.
About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,103 properties in nearly 100 countries and 154,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and ElementSM. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands.
Director, Marketing and Business Development
Newmarket International, Inc.
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