Portsmouth, NH – December 20, 2012 – Newmarket® International, Inc. (“Newmarket”), the proven business solutions provider for empowering hospitality organizations to lower costs and increase revenue while improving customer satisfaction and guest loyalty, today announced the general availability of HRM Winter ’13. HRM (Hospitality Relationship Management) is a comprehensive suite of subscription-based, easy to use, Cloud-based applications built on the Force.com platform. Every feature of HRM is available to its users from any computer, anywhere in the world via a Web browser. Through the flexibility of the Force.com platform, customers can add HRM Apps to increase functionality as their needs grow and change.

The Power of the Cloud for Hospitality Organizations

HRM enables customers to add the functionality they need, when they need it via a growing number of HRM Apps. Current HRM Apps include Delphi.fdc (group sales, catering and events), Sales Automation, Guest & Social Relations, Loyalty Management, and Multi-Channel Marketing. Each of these Apps can be used individually or as part of a comprehensive solution.

Because HRM is a Cloud-based solution built on the Force.com platform, customers can utilize the solution without adding additional hardware or software, straining internal IT teams with support and maintenance requests, or requiring a significant upfront capital investment. Taking advantage of the benefits of Force.com, HRM provides a secure, reliable, and fast on-demand environment with enterprise-class security using the latest firewall protection, intrusion detection systems, and SSL encryption.

"HRM Winter ‘13 represents a new opportunity for Newmarket to give our customers what they need to maximize their operations," states Jeff Hiscox, President & CEO for Newmarket. "We are so pleased with HRM because it combines the flexibility and power of the Cloud with hospitality specific functionality to provide the most comprehensive solution in the market today."

Force.com is a trademark of salesforce.com, inc.

About Newmarket International, Inc.
Since 1985, Newmarket^® International, Inc. ("Newmarket") continues to deliver proven business solutions for empowering hospitality organizations to lower costs and increase revenue, while improving customer satisfaction and guest loyalty. With more than 30,000 installations worldwide, Newmarket technologies are a cornerstone in the global hospitality industry. Offering solutions for sales & marketing automation, customer relationship management, catering & events, guest loyalty, market intelligence, workflow management, and property maintenance, Newmarket enables hospitality professionals to work smarter and better manage all aspects of their transient, leisure, groups and meetings business. For more information on Newmarket, please visit www.newmarketinc.com.