Winter
Springs, FL — November
24, 2009 — EZYield.com,
the originator of automated online
channel management solutions for the worldwide hospitality industry,
has been
honored with a prestigious Silver Adrian Award for Web Marketing  Excellence in
the 53rd annual Adrian Awards Competition. The Adrian Awards are
presented by the Hospitality Sales & Marketing Association
International
(HSMAI), an organization of sales and marketing professionals from all
segments
of hospitality, travel, and tourism. In the recent 2009 competition,
entries
were judged by over 200 top industry executives, and winners were
chosen from
thousands of entries submitted by travel-related companies around the
world. EZYield.com earned a Silver Adrian Award in the “Web Marketing” category of the competition for their newly redesigned website, www.ezyield.com. This highly competitive category is typically dominated by hotel property and chain websites. In the 2009 competition, EZYield.com became the only travel service/supplier website to claim an award for their own website. As part of a 2009 re-branding initiative, EZYield.com took a holistic view at their marketing materials and made sweeping changes designed to reflect the company’s rapid growth and their technologies’ global impact on the hospitality marketplace. Working closely with their marketing firm, Plan A Public Relations & Marketing, EZYield.com developed a new corporate logo and color scheme, as well as collateral materials and a multi-media advertising campaign. As a web-based software technology company, EZYield.com’s own website was the most critical element of the re-branding process. The goal of the award-winning site was to reinforce their position as the global leader in online channel management technology, while providing an easy-to-navigate hub of information for their users around the world. Flash animations were created to graphically illustrate the technology, and a back-end XML interface was developed to mirror the look and feel of the site. “As a company that was founded on Internet marketing technology, it is especially exciting to receive an award for Web marketing excellence based on our own website,” stated Ed St. Onge, CEO of EZYield.com. “Being recognized by our peers in the hospitality industry is truly an honor, and I accept on behalf of all our employees worldwide.” HSMAI will pay tribute to EZYield.com and other award winners during the HSMAI Adrian Awards Gala, to be held on Feb. 1, 2010 at the New York Marriott Marquis in Manhattan. This black-tie affair is expected to be attended by more than 1,000 international hospitality, travel and tourism marketing executives. Adrian Awards benefactor partners include DEPARTURES Magazine, Google, TravelCLICK and TripAdvisor. For more information, please visit www.adrianawards.com
HSMAI is the hospitality industry source for knowledge, community, and recognition for leaders committed to professional development, sales growth, revenue optimization, marketing, and branding. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at annual events, including HSMAI's Affordable Meetings®. Founded in 1927, HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. For more information on HSMAI, contact the Hospitality Sales & Marketing Association International, 1760 Old Meadow Road, Suite 500, McLean, Va. 22102; (703) 506-3280; fax (703) 506-3266, or visit the website at www.hsmai.org. Join our social networking communities on Twitter, LinkedIn and Facebook. Editor’s Note: Electronic images are available by contacting Ryan Marks at Plan A Public Relations & Marketing, Inc. Phone: 407.905.0608 or e-mail: [email protected]. |
