Hotel Online  Special Report


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Sunstone Hotel Properties, Inc. Deploys Passkey
for Online Group Reservations
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Sunstone Hotel Properties, Inc. Offers Passkey as a Complimentary Service
for Meeting Planners at Twelve Hotels across North America
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QUINCY, Mass. -- (November 9, 2007) -- Passkey, the worldwide leader in online group reservations, today announced that Sunstone Hotel Properties, Inc. (SHP), a wholly owned subsidiary of Interstate Hotels and Resorts, Inc. (NYSE: IHR), has chosen to deploy Passkey for online group reservations at twelve of their properties located throughout North America. Passkey will be offered as a complimentary service for meeting planners arranging events at SHP's major hotel brands including Marriott, Hilton, Wyndham and Crowne Plaza.

"At Sunstone Hotel Properties, we are always looking for ways to stay ahead of the competition and provide our customers with the best service and experience possible," said John Elston, Executive Vice President of Sales & Marketing at SHP. "We chose Passkey because we feel it is the best tool available to help increase service levels to our meeting planners and the event experience for all attendees."

Group reservations are a large part of SHP's hotel revenue, typically generating between 20-50% of total revenue at each hotel. For this reason, ensuring that meeting planners become repeat customers is very important to their business. With Passkey, SHP will be able to offer meeting planners their own customized event-specific hotel reservation Web site. On the site event attendees will be able to make and manage their hotel reservations online, while planners will be given the ability to track hotel block pick-up and reservation status through real-time reports and automatic email updates that review every facet of the process.

SHP will deploy Passkey in twelve hotels that range in size from 199 to 472 guest rooms. In doing so the company demonstrates that hotels of all sizes can benefit from automating the group online reservation process.

"Many people in the industry don't realize that Passkey is not just for large hotels accommodating large events," said Greg Pesik, president and CEO of Passkey. "Sunstone Hotel Properties, Inc. is deploying Passkey in its small to midsize hotels for both large and small events. In doing so, the company will experience a significant cost savings as well as increased loyalty from the meeting planner community."
About Sunstone Hotel Properties, Inc.

Sunstone Hotel Properties, Inc. is a wholly owned subsidiary of Interstate Hotels and Resorts, Inc. (NYSE: IHR), one of the largest independent, third-party hotel management companies.

About Passkey

Passkey (www.passkey.com) is the worldwide leader and recognized industry standard in online group reservations. The Boston-based technology company offers event planners and providers a powerful web-based solution for managing group hotel reservations. The heart of the Passkey system is an innovative online booking engine that lets group attendees make their hotel reservations online in the contracted group block, while allowing event planners and hotels to access real-time reports and event information. Offered as an onDemand solution, Passkey delivers benchmark speed, security and scalability.

The Passkey-enabled global network consists of over 85% of major U.S. Convention and Visitors Bureaus (CVBs), as well as thousands of hotels, trade associations, meeting planners and meeting management companies. Passkey investors include Lazard Technology Partners and DRV Investments, LLC.

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Contact:

Dahlia El Gazzar
Director of Marketing
Passkey International Inc.
617.237.8238
delgazzar@passkey.com
http://www.passkey.com/

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Also See: Passkey Unveils Smart Alerts™, World's First Event Alert System; E-mail Alerts Take Management of Group Hotel Reservations to the Next Level / June 2007
Passkey Transforms Event Management at CoreNet Global; Company Leverages Passkey at all Events to Maximize Revenue, Mitigate Attrition Risks, Minimize Labor and Automate Hotel Reservations Process / June 2007
Industry’s Top Hospitality Technology Exposition and Conference Leverages Passkey to Help Ensure Continued Event Success; HITEC Taps into Leading Group Reservation System for Sixth Consecutive Year / June 2007
Atlas Hotels Adds Passkey to Maximize Group Business; Town & Country and Kona Kai Resorts Offer Passkey to all Event Planners / February 2007
The Inverness Aligns with Passkey to Gain Group Advantage; Planner gains more control over entire event housing process / January 2007
PASSKEY AND HBSi Announce Integration of their Platforms; To Provide Industry the Most Robust Connectivity for Online Group Reservations / December 2006
Hyatt Renews Group Reservations Partnership with Passkey; Passkey's online group reservation system provides Hyatt critical efficiencies and competitive advantage / November 2006
Dave Lutz Named to Passkey Board of Directors / September 2006
The Breakers Palm Beach Implements Passkey's Online Group Reservation System / September 2006
Anaheim/Orange County VCB Partners With Passkey For Group Housing Management; Meeting Planners Gain Complete Control Over Entire Event Housing / June 2006
Portola Plaza Hotel Upgrades Its Group Business By Implementing Passkey / June 2006
Adam’s Mark Hotels Implements Passkey as its Online Group Reservation & Management System / June 2006
Bill Oates Named to Passkey Board of Directors / June 2006
Passkey Hires Top Hospitality Industry Professionals; Key Additions to Sales Team Broadens National Coverage / January 2006
The Scottsdale Plaza Resort Selects Passkey to Optimize Group Reservations for its Meeting Planners / November 2005
Passkey Names Steven Shapiro CFO & Senior VP of Operations / October 2005
Gaylord Hotels Initiates Company-Wide Deployment of Passkey’s Online Group Reservation Technology  / July 2005
ACCOR North America Upgrades Its Meetings and Conference Business by Implementing Passkey / July 2005
Passkey Adds Las Vegas Hilton to Rapidly Growing Roster of Passkey-enabled Hotels / June 2005
Customer Focused Hotels Launch Passkey to Drive Group Business / April 2005
Hyatt Hotels & Resorts First Major Hotel Chain to Implement Passkey GroupLink SM; All Group Reservations automatically transferred to Hotel Reservation System / March 2005
Passkey Names Bob Orlando Chief Financial Officer / January 2005
Passkey Releases Automated Rooming List Management Product; New Functionality Eliminates Manual Keying of Room Lists for Passkey Users / December 2004
Hotels Accelerating Adoption of Advanced Technology Solutions to Manage Group Business; Passkey Empowers Hotels to Increase their Online Group Bookings / June 2004
Eight More Cities to Offer Passkey; Charlotte, Cincinnati, Hartford, Ontario, Richmond, Toronto, Washington D.C., and Wildwoods Join the Passkey-enabledSM Network / February 2004
Marriott To Offer Passkey Meeting Management Tool; Meeting Planners Receive Greater Control and Flexibility / October 2003
Passkey is Named MPI's Exclusive Digital Partner for Group Housing / March 2003
Passkey Appoints Chris Avery as New VP, Business Development / March 2003
Passkey Goes Global; Opens Office in Dublin, Lyon Convention and Visitors Bureau First European City to Become Passkey-enabled / Nov 2002
Boca Resorts, Inc., Selects Passkey to Further Serve Meeting and Event Planners / Oct 2002
Omni Hotels First to Implement Passkey Enterprise Solution Across Entire 40-Property Portfolio / Oct 2002
PGA of America Hits the Green With Passkey / Aug 2002
Nothing But BlueSkyz and Passkey / Sept 2002
Jay Ramadorai Joins Passkey as Senior Vice President & Chief Technology Officer / July 2002
Passkey Names Former Hotel Executives Paul Rantilla and Andrew Mace to Sales Positions / April 2002 


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