Hotel Online  Special Report


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Atlas Hotels Adds Passkey to Maximize Group Business
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Town & Country and Kona Kai Resorts
Offer Passkey to all Event Planners
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(San Diego, CA/Quincy, MA) – February 7, 2007 – Passkey International, Inc., the world’s leading online group reservation system, today announced that Atlas Hotels has agreed to implement Passkey at its two primary properties, the Kona Kai Resort & Spa, and the Town and Country Resort & Convention Center, both based in San Diego. Atlas Hotels will be able to offer Passkey to all its planners and events – from weddings, corporate events and meetings, to conferences and conventions. 

"Passkey provides us an important competitive edge in the meetings market," stated C. Scott Brown, Director of IT Services for Atlas Hotels. "Passkey allows us to offer group planners and attendees the tools they need to ensure their events' success. From online group hotel reservations to real-time pick- up reports, we are entering a new future of meeting services. Our staff can now stay focused on our customers' immediate needs." 

The implementation of Passkey aligns well with Atlas' mission to exceed planner expectations for event success. Planners will benefit tremendously from Passkey's custom event websites, where attendees can make in-block hotel reservations, as well as from 24/7 access to online event reports which enable planners to manage their event housing. With Passkey, Atlas Hotels can: 

  • Offer group attendees online booking through custom event websites 
  • Drive ancillary revenues from up-selling hotel services and amenities to group attendees 
  • Establish better room block-optimization and reduce attrition exposure and wash 
  • Offer planners access to real-time pick-up and booking pace reports 
  • Upload rooming lists in any format 
"Atlas Hotels is a great addition to our growing network of Passkey-enabled hotels," said Greg Pesik, President and CEO, Passkey International Inc. "More and more hotels are realizing that Passkey is a must- have tool that planners are asking for. Not only does it offer powerful online hotel booking functions for groups; importantly, it provides planners real-time access to their event housing status." 

About Atlas Hotels 

Atlas Hotels, a company instrumental in the growth and development of the tourism industry in San Diego over the past 50 years owns and operates the 1000 room Town and Country Resort & Convention Center and the 129 room, bay front Kona Kai Resort. The 40 acre Town & Country Resort & Convention Center is the largest privately owned convention and meeting hotel on the West coast. 

Website: www.towncountry.com

About Passkey 

Passkey is the worldwide leader in online group reservations. The Boston-based technology company offers event planners and providers a powerful web-based application to optimize group hotel reservations. The heart of the Passkey system is an innovative online booking engine that lets group attendees make and manage their hotel reservations online in the contracted group block, while allowing event planners and hotels to access real-time reports and event information. Offered as an onDemand solution, Passkey delivers benchmark speed, security and scalability. 

The Passkey-enabled global network consists of over 85% of major U.S. Convention and Visitors Bureaus (CVBs), as well as thousands of hotels, trade associations, corporate meeting planners, and meeting management companies. Passkey investors include: Lazard Technology Partners; TravelCLICK, and DRV Investments, LLC. 

Website: www.passkey.com

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Contact:

Dahlia El Gazzar
Director of Marketing
Passkey International Inc.
617.237.8238
delgazzar@passkey.com
http://www.passkey.com/

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Also See: The Inverness Aligns with Passkey to Gain Group Advantage; Planner gains more control over entire event housing process / January 2007
PASSKEY AND HBSi Announce Integration of their Platforms; To Provide Industry the Most Robust Connectivity for Online Group Reservations / December 2006
Hyatt Renews Group Reservations Partnership with Passkey; Passkey's online group reservation system provides Hyatt critical efficiencies and competitive advantage / November 2006
Dave Lutz Named to Passkey Board of Directors / September 2006
The Breakers Palm Beach Implements Passkey's Online Group Reservation System / September 2006
Anaheim/Orange County VCB Partners With Passkey For Group Housing Management; Meeting Planners Gain Complete Control Over Entire Event Housing / June 2006
Portola Plaza Hotel Upgrades Its Group Business By Implementing Passkey / June 2006
Adam’s Mark Hotels Implements Passkey as its Online Group Reservation & Management System / June 2006
Bill Oates Named to Passkey Board of Directors / June 2006
Passkey Hires Top Hospitality Industry Professionals; Key Additions to Sales Team Broadens National Coverage / January 2006
The Scottsdale Plaza Resort Selects Passkey to Optimize Group Reservations for its Meeting Planners / November 2005
Passkey Names Steven Shapiro CFO & Senior VP of Operations / October 2005
Gaylord Hotels Initiates Company-Wide Deployment of Passkey’s Online Group Reservation Technology  / July 2005
ACCOR North America Upgrades Its Meetings and Conference Business by Implementing Passkey / July 2005
Passkey Adds Las Vegas Hilton to Rapidly Growing Roster of Passkey-enabled Hotels / June 2005
Customer Focused Hotels Launch Passkey to Drive Group Business / April 2005
Hyatt Hotels & Resorts First Major Hotel Chain to Implement Passkey GroupLink SM; All Group Reservations automatically transferred to Hotel Reservation System / March 2005
Passkey Names Bob Orlando Chief Financial Officer / January 2005
Passkey Releases Automated Rooming List Management Product; New Functionality Eliminates Manual Keying of Room Lists for Passkey Users / December 2004
Hotels Accelerating Adoption of Advanced Technology Solutions to Manage Group Business; Passkey Empowers Hotels to Increase their Online Group Bookings / June 2004
Eight More Cities to Offer Passkey; Charlotte, Cincinnati, Hartford, Ontario, Richmond, Toronto, Washington D.C., and Wildwoods Join the Passkey-enabledSM Network / February 2004
Marriott To Offer Passkey Meeting Management Tool; Meeting Planners Receive Greater Control and Flexibility / October 2003
Passkey is Named MPI's Exclusive Digital Partner for Group Housing / March 2003
Passkey Appoints Chris Avery as New VP, Business Development / March 2003
Passkey Goes Global; Opens Office in Dublin, Lyon Convention and Visitors Bureau First European City to Become Passkey-enabled / Nov 2002
Boca Resorts, Inc., Selects Passkey to Further Serve Meeting and Event Planners / Oct 2002
Omni Hotels First to Implement Passkey Enterprise Solution Across Entire 40-Property Portfolio / Oct 2002
PGA of America Hits the Green With Passkey / Aug 2002
Nothing But BlueSkyz and Passkey / Sept 2002
Jay Ramadorai Joins Passkey as Senior Vice President & Chief Technology Officer / July 2002
Passkey Names Former Hotel Executives Paul Rantilla and Andrew Mace to Sales Positions / April 2002 


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