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Windsor Communities Implements Rainmaker revolution
LRO TM Revenue Optimization at 10,000 Units
LRO demonstrates lease rent lift in conclusive pilot test

ATLANTA, GA, February 20, 2009 – The Rainmaker Group, the world leader in automated revenue management software and services to the multifamily housing and gaming hospitality industries for total property profitability, announced that Windsor Communities implemented the revolution LRO multifamily housing revenue optimization system to optimize lease rents at 40 communities with approximately 10,000 units.  Windsor, affiliated with The General Investment & Development Companies of Boston Massachusetts, pilot tested the LRO system extensively prior to its decision. 

Shawn Mahoney, CIO of Windsor Communities, said, “Using state-of-the-art lease rent optimization technology is part of Windsor Communities’ effort to increase investor profitability.  We evaluated LRO’s effectiveness with ‘same store’ pilot tests where six communities set lease rents using LRO, and six control communities used our managers’ existing method for rate setting.  The results were compelling enough for us to implement LRO across 40 communities.”  Windsor began rolling out revolution LRO in 4Q’08 and will have over 10,000 units using the system when its implementation is completed.

“Windsor will realize two benefit streams from LRO,” Mahoney said.  “The first is that LRO gives optimized price recommendations faster than our community managers usually price. And second, it provides an automated, standardized, and replicable process for each community and market for renewing lease rates and setting prices.  It is the right tool for pricing.”  Mahoney noted that Windsor’s community managers quickly adapted to rate setting with revolution LRO.  “Once our teams were familiar with LRO they realized it gave them one more tool to increase their competitiveness.”  Windsor Communities is accessing the LRO system via the Internet with secure system hosting provided by Rainmaker at its SunGard network facility.

Bruce Barfield, president of The Rainmaker Group, said, “Windsor Communities is doing a great job of leveraging LRO’s advanced rate optimization technology to help them sell their properties with more confidence based on a clear picture of what their comps and markets are doing.  When managers rely on automated lease rent recommendations they are free to focus attention on selling their communities more effectively.” 

The revolution LRO system develops optimized pricing recommendations for dozens of unit types based on hundreds of factors that influence rate setting, including:

  • Competitive influences and historical demand,
  • Current and historical lease activity,
  • Guest cards, lease duration,
  • Move-in dates and other metrics. 
Rainmaker’s revolution LRO is the most widely installed multifamily revenue management  system.  It optimizes pricing for over 500,000 units and is delivering lease rent lifts of 3 to 5 percent for many of the largest companies.

Bruce Barfield is President
of The Rainmaker Group

About GID Investment Advisers LLC

The General Investment & Development Companies (GID) (, founded in 1960, are privately-held, diversified companies with substantial interests in both residential apartment and other commercial real estate throughout the United States. GID is headquartered in Boston, Massachusetts, and its various affiliates operate nationwide. Over its 48-year history, GID has developed and acquired apartment, condominium, office, research & development and industrial properties. Today, GID and its affiliates' portfolios are invested in 17 states including over 11,000 apartment homes in 41 properties, 914,705 square feet of suburban office space in 6 office buildings and 3.0 million square feet of flex industrial space in fourteen business parks. Over the years, GID has developed and/or acquired over 40,000 apartment homes.

About Rainmaker Group

The Rainmaker Group is a software and services company that provides the revolution LRO profit optimization solution that enables multifamily housing operators to maximize revenue from apartment leases.  revolution LRO is used by more than 60 percent of the companies deploying revenue management systems in the industry and, uniquely, LRO’s lease/rent revenue optimization success has been verified by independent third party consulting firms.  For more than six years revolution LRO has delivered optimized leasing rates to the largest operators in the industry including Archstone, Equity Residential, Post Properties, Laramar Group, Home Properties, Simpson Housing, Mid-America Apartment Communities, Carmel Partners and other leading multifamily housing companies.

The Rainmaker Group also provides revenue management for more than half a million units in the gaming hospitality industry.  Rainmaker implements and supports the revolution product suite, which maximizes total property profitability for operators of casino hotels and other hospitality enterprises.  The company enables clients to identify and maintain availability for their most profitable revenue sources through revenue management implementations.  The Rainmaker Group helps casino hotels increase profitability through the accurate, instantaneous ability to determine the minimum acceptable value of each guest.  This increases client profitability by securing the most profitable customers and developing more effective business processes.  Hospitality clients include Boyd Gaming, Harrah’s Entertainment, Omni Hotels, MGM MIRAGE, Trump Entertainment Resorts and other leading hotel companies. 


The Rainmaker Group
Bruce Barfield
5755 North Point Parkway
Suite 77
Alpharetta, GA  30022
Phone:  678-578-5777

GID Investment Advisers LLC
Shawn Mahoney
GID Investment Advisers LLC
125 High St.
High St. Tower, 27th Floor
Boston, MA 02110
Phone: 617-973-9680

Media Contact:
Julie Keyser-Squires, APR
Softscribe Inc.


Also See: Multifamily Revenue Management Leader Annie-Laurie McCulloh Joins The Rainmaker Group; McCulloh brings operations and pricing expertise to LRO provider / February 2009
Omni Hotels Advances Revenue Management Systems with Rainmaker; Two-Way Interface Between Rainmaker and Omni’s CRS Powers New System / January 2009
The Rainmaker Group, Leader in Profit Optimization Software, Opens Regional Office in Singapore; Expands Global Presence, Hires Managing Director Vivek Bhalla to Bring 'Total Customer Value' Revenue Strategy to Casino Hotels and Gaming in Asia Pacific Market / November 2008
The Rainmaker Group, Microsoft Team to Leverage Future Products for Gaming Hospitality Operators; Partnership Will Enable Operators to Extend Enterprise Data beyond Revenue Management / November 2008
Foxwoods Installs The Rainmaker Group's revolution Revenue Management System; Largest casino in North America uses Rainmaker to optimize profitability at 4 hotels with 2,221 rooms / October 2008
The Rainmaker Group 5th Annual Client Steering Committee Meeting Taps Financial Analysts for Revenue Think Tank; Wall Street analysts urge adoption of technology to drive greater revenue / October 2008
Carmel Partners Selects Rainmaker revolution LROTM Revenue Optimization Solution for 57 Communities; LRO delivers 3.55% lift in revenue billed per unit in 8 community pilot test / September 2008
Hollywood Casino Tunica Installs Rainmaker revolutionsm Revenue Management, Optimizes Rates, Occupancy; 494-room Hollywood / September 2008
Multifamily Housing Organizations Maintain Momentum; Revenue Management Strategies and Technologies Make Good Partners in Today's Economy / August 2008
Casino Hotel Operators Wield Strategies and Technology to Tame a Softening Market; Savvy revenue managers increase 'cash' customers, leverage revenue optimization technology to minimize the downturn's effect / August 2008
The Rainmaker Group Announces revolutionsm Product Suite on Microsoft Software Platform; Microsoft relationship enables flexible hosting options for Rainmaker’s profit optimization clients / June 2008
Wynn Las Vegas Implements Rainmaker revolution  Revenue Management; Rainmaker tapped by Wynn to optimize total customer value for 5-Star, 5-Diamond resort - / June 2008
Follow the Money: 10 Years of Profit Optimization Progress Pays Off for Operators; Customer service, revenue management focus in two markets a winning strategy for The Rainmaker Group and its clients / April 2008
The Rainmaker Group Welcomes Rod Collier and John W. Wallace to its Management Team; New top-level talent adds to Rainmaker's 250 years of combined profit optimization expertise in the revenue management community / March 2008
Rainmaker Transitions Post Properties' LRO Lease Optimization System to SunGard Hosting; SunGard frees Post team from system responsibilities, hosts application and database / January 2008
Rainmaker Group Leads Revenue Management Panel at GA Tech Conference; Rainmaker hosts Harrah's, MGM MIRAGE, Archstone-Smith execs for Revenue Management thought leadership event / October 2007
'Increasing Revenue' is Focus of Rainmaker Group Client Steering Committee Meeting; Multi-family executives assemble to shape future revenue optimization innovations / September 2007
Four Major Multi-Family Housing Operators Select The Rainmaker Group for Revenue Management Pilot Launch; Revenue Management specialist, Rainmaker, tapped for lease/rent rate lift programs by REITs and independents / August 2007
Mid-America Apartment Communities Installs Rainmaker revolution LRO SM Revenue Management Throughout 140 Properties; revolution LRO delivers a 3% rate increase to Mid-America in pilot test / August 2007
The Rainmaker Group and Realty DataTrust Partner to Introduce Optimized Multi-Dimensional Online Pricing for the Apartment Industry; Revolution LRO clients now able to market optimized rental rates on the Internet through VaultWare™ online leasing solution / June 2007
Trump Entertainment Resorts Installs Rainmaker Group revolutionsm Revenue Management Suite in All Atlantic City Properties; Trump uses revolution RM to optimize rates, manage increased demand for three properties and 2,900 rooms / June 2007
The Rainmaker Group Launches New Version of Multi-Family Housing Revenue Management System, revolution LRO; Revenue Management leader taps two math Ph.D.s, leverages data for more profitable business decisions by MFH operators / May 2007
The Rainmaker Group's 2007 Client Steering Committee Conference Expands 'Product Roadmap'; Revenue Management leader listens to users for product development guidance / April 2007
Casino Hotels Boost Profits with Rainmaker Group, Agilysys Tech Collaboration; Revenue Management and Property Management Systems identify profitable gamers / March 2007
The Rainmaker Group Hosts 3rd Annual Client Steering Committee Meeting; User Input to Guide Development; Revenue Management leader taps users for 'Project Roadmap,' assesses client priorities / March 2007
The Rainmaker Group Increases Staff 30%, Relocates to Larger Offices; Revenue Management leader adds business unit, expands to service growing client demand / March 2007
The Rainmaker Group Launches Revenue Management Pilots with Four Major Multi-Family Housing Operators; Rainmaker revolution LROsm system demonstrates immediate lease/rent revenue lift / January 2007
Boyd Gaming Hits 'Jackpot' With Revenue Management Strategy; Focus on guest value gives the advantage to the house / September 2006
The Rainmaker Group to Share Expertise at Revenue Management and Pricing Conference; Rainmaker Executive VP, Tom Walker, will speak at EyeforTravel Revenue Management and Pricing in Travel 2006 Conference / August 2006

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