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Softscribe® Inc. Signs Hawaiian Mahogany Inc.
Softscribe to Provide Green Marketing and Internet Public Relations, Carbon Credit Promotion
to Hoteliers for U.S.-based, Award-Winning, Pioneering Tree Farm

Atlanta, GA – December 16, 2008 – Softscribe® Inc., an Internet public relations firm that drives sales for companies targeting the green tourism and hospitality, green government and related markets, today announced it will provide marketing and Internet public relations services to Hawaiian Mahogany Inc., a U.S.-based, 12-year-old certified provider of verifiable carbon offset credits for environmentally responsible Fortune 1000 firms and companies in hospitality, travel and other industries. 
Hawaiian Mahogany manages over 3,200 acres of reclaimed sugar plantations on Kauai, Hawaii and sequesters approximately 130,000 tons of carbon per year. 
“Carbon credits are a growing channel for businesses that want to go on record for effectively helping to stop global warming,” said Michael Squires, president of Softscribe Inc. “Carbon offset credits are mandated by many countries today; I expect to see that become a reality in the United States, as well.  Hawaiian Mahogany already provides carbon credits, which are particularly important to hotel companies establishing an image of environmental responsibility.” 
60% of Americans are more likely to purchase products from a green company.

“We offer hotel operators a U.S.-based, tangible, verifiable investment in clean energy solutions that could pay off in higher occupancies and guest loyalty,” said Bill Cowern, president of Hawaiian Mahogany, Inc. “Studies show that 60% of Americans are more likely purchase products from a green company.” 

Other benefits to hotel operators Cowern cited include: 

  • Employee recruitment and retention: Companies with a clean ecological footprint attract smart, idealistic, young staff.
  • Tax credits: Often available when American companies reduce their carbon footprint by purchasing carbon offsets from other American companies like Hawaiian Mahogany.
  • New business opportunities: And new reasons for people to stay at your properties for business or leisure
  • A strong future:  When U.S. carbon controls are tightened, the most successful companies will be those with strategies already in place.  Get a head start on your competition.
About Hawaiian Mahogany, Inc.
Hardworking Hardwoods:  Albizia ('al bee zee ah') trees comprise some of the nearly one million trees Hawaiian Mahogany propagates and maintains.
Hawaiian Mahogany Inc. (HMI), founded in 1996 and based in Kauai, Hawaii, is an award-winning, pioneering tree farm and verified carbon offset credits provider.  HMI has developed an integrated cycle of sustainable processes to produce sustainable lumber,  bio fuels, on site hydroelectric power, organic fertilizer, and cattle feed. HMI manages over 3,200 acres of reclaimed sugar plantations on Kauai, propagates and maintains over one million tropical hardwood trees, and sequesters approximately 130,000 tons of carbon per year.  The company’s processes and carbon sequestering metrics are certified by Winrock International and through the Voluntary Carbon Standard program.  Its offset credits offer the highest value currently possible. A domestic company, Hawaiian Mahogany’s projects are a strong option for renewable energy sources within the American market.

About Softscribe® Inc.
Softscribe Inc. leverages ten years of proven experience, deep domain expertise and fresh, client-tailored Internet public relations and marketing programs to help companies targeting the green tourism + hospitality, green government and related markets drive sales and reach their business goals.   We do this with an emphasis on relationships and our own blend of emerging new media + traditional Internet PR + technology-based solutions.  We are proud of our best-in-class clients, which include Aptech Computer Systems, Inc., Gold Key Solutions, Flyte Systems, Hawaiian Mahogany, hotelSystemsPro, JDA Software, NORTHWIND Maestro-PMS, The Rainmaker Group, SRA International, TravelCLICK and many other leading technology and service companies.  We would love to help you, too.  For more information please visit


Bill Stepchew, Operations Manager
Hawaiian Mahogany Inc.
(808) 212-9490

Media Contact: 
Julie Keyser-Squires, APR 
Softscribe Inc.

Also See: Softscribe to Sponsor Youth Birding Competition for 4th Consecutive Year; Committed to Helping Young People Build Lifelong Learning Habits and a Respect for Nature, PR Firm Helps Georgia DNR Program Soar / November 2008
Softscribe® Inc. Renews Five Existing Hospitality Clients; Trust, Partnership, Futuristic Thinking and Increased Sales Cited as Renewal Reasons / July 2008
Softscribe® Inc. Execs Identify Key Hospitality Trends: New Media, 'Green' Top the List; High level trends from three 1Q'08 Conferences are: New media creates online communities; Green is the new luxury; Hoteliers are tasked to make foreign visitors feel welcome / April 2008
Softscribe® Inc. Boosts Sales for New Client Flyte Systems with Benefit Message Campaign; Public relations strategy aids Flyte Systems to surpass forecast / March 2008
Softscribe Inc. Spins Off Keyword Research, Website Optimization as Standalone Products; Hoteliers can increase online bookings. Clients JDA, Aptech deploy new keywords, optimized Web pages to boost search engine visibility, increase sales / June 2007
Softscribe® Inc. Wins Two New Clients; MEGA International, The Rainmaker Group Boost Visibility, Growth / September 2006
How a Flattening World Impacts Hoteliers / John Burns, Julie Keyser-Squires and Michael Squires / July 2006
Softscribe Inc. Launches College Intern Program; Adam Travis, business major at Georgia State University, tapped as first intern / June 2006
Softscribe Inc. Sponsors Georgia’s First Youth Birding Competition; Team Event for Teens Develops Professional Abilities: People Skills, Goal Achievement, Respect for Nature / May 2006
Five Tips for Driving Sales through Search Engine Optimized Public Relations Writing / Polly Wade / February 2006
Customer Stories Drive Sales and Reduce Marketing Costs / Julie Keyser-Squires / January 2006
Leading Tech Vendors Drive Sales with Online PR / Softscribe Adds Online PR Product to Fuel Technology Clients’ Sales Growth; Debuts New Website / November 2005


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