News for the Hospitality Executive
|WASHINGTON, DC – March 26, 2007 – TIG Global, the leading
interactive marketing company for hospitality, today announced receipt
of the award for Best E-mail Message in the 2007 Internet Advertising Competition
held by the Web Marketing Association (www.WebMarketingAssociation.org).
The annual, international competition recognizes outstanding achievement
and results for online marketing.
The winning e-mail message (www.TIGGlobal.com/Rittenhouse/emailblast.htm), designed for The Rittenhouse of Philadelphia, showcased the hotel’s “Summer Suite Upgrade” campaign. The purpose of this promotion was to drive revenue by encouraging opt-in email subscribers to book a standard room at the hotel and receive a complimentary upgrade to a suite from Aug. 1 to Sept. 10, 2006. By designing a persuasive campaign that clearly communicated The Rittenhouse’s luxury brand image, TIG Global was able to market a valuable travel package to guests and increase occupancy levels at the property.
"We designed a persuasive e-mail marketing message that incorporated the tone and color palette of The Rittenhouse website (www.RittenhouseHotel.com) in order to create a seamless brand image,” said Paul Peddrick, VP of creative services for TIG Global. "TIG Global’s copywriters coupled the design with compelling, targeted copy and strong calls to action that directed consumers to a related landing page within The Rittenhouse website."
The award-winning e-mail campaign also drove qualified, incremental website traffic, with five percent of 2,117 opt-in recipients clicking through to the campaign landing page. Moreover, the campaign garnered a 37 percent open rate, which is significantly greater than the 25-30 percent industry average.
In addition to e-mail marketing, TIG Global provides The Rittenhouse with a strategic and comprehensive Internet marketing program that includes website design, site management and maintenance, search engine optimization, pay-per-click marketing, strategic linking, online advertising, statistical reporting and analysis, detailed revenue tracking, and proactive, consultative client support.
|Also See:||TIG Global Wins Nine HSMAI Adrian Awards for Website Design and Online Marketing / February 2007|
|TIG Global Legal Reference Simplifies Challenges Associated with Online Marketing and Brand Protection; TIG Global, Cyveillance, and HSMAI Publish Profits and Pitfalls in Online Marketing / October 2006|
|The West Paces Hotel Group Selects TIG Global as their Internet Marketing Partner for the Solís Brand / July 2006|
|Three Destination Marketing Organizations Select TIG Global As Their Internet Marketing and Management Firm / July 2006|
|TIG Global Receives Two Webby Awards for Website Design; LXR and the Boulders Resort Recognized as Top International Websites / May 2006|
|LXR Luxury Resorts Selects TIG Global as their Internet Marketing Partner / April 2006|
|Carlson Hotels Worldwide Selects TIG Global as its Internet Marketing Partner for Park Inn / March 2006|
|TIG Global Wins Four HSMAI Adrian Awards for Website Design and Accompanying Online Marketing Programs / February 2006|
|The Venetian Resort Hotel Casino Selects TIG Global as their Internet Marketing Agency of Record; TIG Global to drive direct online traffic to the Venetian Resort Hotel Casino / February 2006|
|TIG Global Announces New Senior Management Appointments / October 2005|
|TIG Global to Exhibit at International Hotel Conference in Monaco / September 2005|
|Omniture Enables TIG Global to Enhance Reporting Performance Metrics / August 2005|
|CVBs, DMOs Win Online with TIG Global’s Launch of ‘Destination 1’ Internet Marketing Program / July 2005|
|Kayak.com and TIG Global Announce Preferred Marketing Partnership; TIG Global to Advertise Across Kayak Network For More Than 100 Of Its Hotel Clients / June 2005|
|TIG Global’s New RFP Tracking & Reporting Captures More Meetings and Group Business for Hotel Clients / May 2005|
|TIG Global Has Been Selected by Sunstone Hotel Investors as Exclusive Internet Marketing Partner / March 2005|
|New ‘TIG Global Guarantee’ Makes Internet Marketing a Must for Hoteliers; TIG Global Program Eliminates Risk, Guarantees Revenue / March 2005|
|TIG Global Announces Executive Promotions to Propel Strategic Growth; Sue Heilbronner named EVP of marketing and business development, John Tunney named EVP of finance and administration / February 2005|
|TIG Global Expands Account Management Division and Continues to Deliver the Highest Level of Interactive Marketing Services in Hospitality/ February 2005|
|TIG Global Guiding Internet Presence Close To 50 New Hotel Clients In Fourth Quarter 2004 / January 2005|
|TIG Global, HSMAI Publish First-Ever Distribution Strategy Guide for Hotel Industry / January 2005|
|Thayer Interactive Group Becomes “TIG Global”; Internet Marketing Firm’s New Corporate Identity Underscores Breadth And Depth Of Services / October 2004|
|Thayer Interactive Group Announces Previous Appointment of Michael Pusateri as EVP of Sales & Services/ September 2004|
|Thayer Interactive Group’s Independent Clients Quadruple Industry’s Year-Over-Year Online Revenue Growth / May 2004|
|Thayer Interactive Group Receives Top Honors for Website Marketing Excellence at HSMAI Adrian AwardsShow / March 2004|
|Thayer Interactive Group Is Selected By Driftwood Hospitality To Provide Comprehensive Internet Marketing Services / Aug 2003|
|Thayer Interactive Group’s Clients Outperform All Industry Benchmarks For First Quarter 2003 Online Revenue / June 2003|
|Ocean Point Beach Resort and Spa Selects Thayer Interactive Group To Provide Comprehensive Internet Marketing Services / May 2003|
|Thayer Interactive Group Selected By Quorum Hotels And Resorts To Provide Full-Service Internet Marketing / April 2003|
|Thayer Interactive Group Taps Industry Veteran To Head Sales And Marketing Efforts / March 2003|
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