Survey Reveals Top 2014 Priorities for Independent Hoteliers to Maximize Profits, Guest Engagement
January 8, 2014 3:51am
Indies Rank Personal Service, Mobile, Direct Booking, BI, Integrated Ops and Data Security at Top of List to Increase Revenue and Guest Loyalty
Markham, ON - January 8, 2014 - A recent survey of independent operators revealed the top 2014 priorities for this growing hospitality segment. The survey, conducted by NORTHWIND-Maestro PMS, asked independent hotel companies to rank the trends that will most affect their business in the coming year.
Operators identify top high-impact business trends in 2014
1. Guest engagement
2. Guest experience/service
3. Direct web/mobile booking
4. Big-picture data and business intelligence
5. Integrated operations
6. Data and payment security
7. Online group management.
"NORTHWIND specializes in serving independent operators. What they think is important to us," said Warren Dehan, President of NORTHWIND-Maestro PMS. "We work closely with operators to understand their business needs and invest resources to address their priorities." NORTHWIND provides Maestro™ Enterprise Property Management hotel software solutions for the industry's leading independent hotels, resorts, and multi-property groups. Click here to learn more about Maestro's solutions for profitability and productivity.
Big Picture Data Drives Guest Engagement, Loyalty, Guest Experience
Surveyed independents stated that in 2014, guests will increasingly engage with hotels and make stay decisions online. Independent operators have a distinct advantage in engagement and guest experience. Why? Independents are free to build unique service offerings and be highly creative with marketing. Maestro's single-image database collects information from its 20+ property modules and third-party systems interfaced to Maestro. Its Big Picture Data dashboard combines data to give hoteliers graphic, mobile-optimized data views to base business and marketing decisions on real information.
Independents also cited online frequent-stay reward programs as essential to guest loyalty and attracting new business in 2014. Maestro's Guest Loyalty System lets independent's flexibly engage guests and build stronger repeat and referral-guest programs.
"Savvy independent operators are experts at innovation and creating unique programs using Maestro Big Picture Data to drive marketing campaigns and personalized experiences. This gives them a competitive advantage in 2014," said Dehan. "Maestro's automated Smart eMessaging increases guest retention and revenue by offering guests add-on amenities and upgrades to enhance their stay with revenue-generating activities. Operators use proactive communications to serve guests before they arrive, while on-property, and after departure. Maestro's integrated text and email messaging tools manage important guest communications and enable independents to automate targeted, relevant, mobile-optimized emails from their guest database.
Direct web/mobile and booking
It is no surprise that Indies named mobile and direct-web reservations as a top priority in 2014. Experts say mobile-sourced revenue nearly doubled in 2013 as travelers became more comfortable transacting from smartphones. Maestro's ResWave2 is a hosted solution that reduces OTA dependency and increases profitability. It utilizes mobile-optimized, integrated real-time control of reservations, rates, and availability for leisure travelers, groups, and corporate accounts on online channels and social media.
ResWave2 gives independents flexibility to freely engage guests with 'Social Media Specials' directed to their website. It drives additional revenue by leveraging technology to book ancillary services during the reservation process. Independents can provide a 'book it' button on their Social pages to capture promotion reservations instantly without guests leaving the page.
Maestro's Pre-Registration Online solution, WebPRO, offers convenience to the guest and provides pre-arrival information to the hotel. Guests can give the hotel valuable insights such as contact information, personal preferences, special, transportation and upgrade requests, arrival times and more.
Data and payment security: No Maestro user has ever had a data breach
Surveyed independents emphasize that data and payment security are 2014 priorities. The United States Secret Service reports that data breaches at hospitality-related businesses account for 40% of all data security breaches.
"No Maestro user has ever had a data breach in their Maestro database," said Dehan. "NORTHWIND-Maestro is committed to helping independent operators meet their PCI responsibilities and protect themselves and their guests from fraud. Our hosting and systems exceed all PCI system and hosting standards. The PCI Standards Council has certified that the Maestro PMS Suite is fully compliant with the industry standards for data security.
The survey results show that independents also plan to focus on business growth by investing in websites and digital marketing, staff training, adding Maestro modules, and property renovations.
For a demo of the Maestro Property Management Suite featuring the ResWave2 Booking Engine, please contact NORTHWIND at 1.888.667.8488 or email email@example.com.
Exchange ideas and connect with NORTHWIND on:
Enhance guest service, improve efficiency, and maximize online and offline revenue with Maestro PMS, the industry's most robust and flexible resort software and boutique hotel software solution empowering leading full-service hotels, luxury resorts, multi-property groups, conference centers, condominiums, and timeshare properties. Solutions include Front Office (PMS), Accounts Receivable, Analytics and Business Intelligence, Sales and Catering, Multi-Property Management, Condo & Timeshare Owner Management with Web Functionality, Spa and Activities, Web Booking Engine, Real-Time Yield Management, Dynamic Packaging Golf, CRM, Guest Experience Measurement, CRO, GDS Two-Way XML Connectivity or Integration, Membership, Work Orders, Fine Dining and Retail POS, Online Table Reservations with Web Booking, Concierge, and Guest Experience Measurement. The Maestro PMS is database independent (ODBC Compliant) and may be deployed via Windows, UNIX, Linux, Terminal Services, hosted, and web platforms.
NORTHWIND is recognized in the hospitality industry for its standard-setting Diamond Plus Service and robust integrated Maestro resort hotel software technology. With more than 30 years' experience dedicated to developing technology solutions for the hospitality industry, NORTHWIND is a partner who understands you need a scalable, flexible PMS that works the way you do. Maestro applications are engineered for operators who need to manage their enterprise in a real-time environment for the utmost operational efficiency, productivity, control, and profitability.
Contact: Ivana Johnston - Sales & Marketing
905-940-1923 Toll Free: 1-888-667-8488
Contact: Media: Julie Keyser-Squires, APR Softscribe Inc.
Maestro Delivers Mobile, Big Data Solutions and Cool Apps at HITEC
Highpointe Hotel Corporation Merges Property Performance Data on 3-System Platform
Moneyball: Big Data and Raising Your Hotel Company’s Batting Average
Maestro PMS Powers-Up Independents at HITEC 2015 with Apps, Mobile Solutions and Big Data Analysis
Maestro PMS Users’ Conference 2015: Ah Ha Moments for Everyone
Maestro PMS Expands Solution Offering, Services, Price Options for 2015
Maestro Launches New Image and Branding for 2015
Magnolia Hotel Group Simplifies Global Property Budgets for Growing Portfolio
Flip.to Turns 33% of Guests Into Trusted Advocates for Sedona Rouge Hotel & Spa
5 Tips on How Data Snapshots Create Forecasting Accuracy and Greater Profitability
Maestro PMS Launches Swift SMS Gateway Text Messaging Integration for Instant Guest Communication
ResortsandLodges.com and Kennedy Training Network Announce Strategic Partnership
Maestro PMS Announces New GEM Highlights Guest Response Solution to Increase Loyalty
Aptech's Targetvue Budget Solution Earns Corporate Performance Management Award from Prophix
Maestro PMS Puts Housekeeping App to Work for Independents
Maestro PMS Launches Web Development Services to Boost Revenue for Independents
Maestro PMS Partners with SiteMinder to Offer Global Distribution Channels for Hotel Customers
Flip.to is "Secret Sauce" for The Oliver Hotel's Off the Charts Guest Engagement & Room Sales Boost
Pinnacle Hotel Management Automates Budgets and Forecasts for 26 Hotels with Aptech's Targetvue
Four-Star Gresham Hotel Group Selects CheckMate Mobile Check-In To Personalize Guest Journey
Turtle Bay Resort Goes High-Tech with High-Touch Service; Installs Maestro iPad Xpress Check-In/Out
Sandals Upgrades BI to Latest Aptech Execuvue with Dashboards for 21 Resorts
High-End Hotels Choose Software Providers Over Design Agencies
Ready for Chip & Pin? Maestro PMS Certified for Chip & PIN Credit Card Processing in North America
American Liberty Hospitality Installs Aptech Targetvue Budgeting and Forecasting for 22 Properties
CheckMate Helps Hotel Abri & Toll House Hotel Build Guest Relationships & Drive Direct Bookings
Maestro Launches eLearning; Flexible Online Training Quickly Boosts Staff Productivity
Loyalty is Golden: Indies Rely on Maestro PMS to Build Repeat Business with Personalized Services
Independent Operators Use Maestro PMS 2-Way Expedia QuickConnect Interface to Save Time and Money
Aptech Mobile GM Dashboards with STR Stats Give Operators Competitive Advantage
Please login or register to post a comment.