Rainmaker Implements GuestREV® Revenue Management System at Chickasaw Nation Properties in Oklahoma
November 4, 2013 4:45am
Two-Way Go-Live at WinStar World Casino and Resort, the Inn at WinStar, and the Artesian Hotel, Casino & Spa
ATLANTA, GA - November 4, 2013 - Only weeks after receiving Info-Tech Research Group's Trend Setter Award for its "innovative approach of introducing gaming revenue to the revenue management modeling" and for having the "perfect system for cutting-edge casino-hotels looking to make decisions based on total guest value," The Rainmaker Group today announced that it has successfully implemented its GuestREV® revenue management system at WinStar World Casino and Resort, the Inn at WinStar in Thackerville, Okla., and the Artesian Hotel, Casino & Spa in Sulphur, Okla.
Two-way go-live was completed in early September at WinStar World Casino and Resort, and at the Inn at WinStar, and, eight weeks later, at the Artesian. All three properties are owned and operated by Chickasaw Nation.
"This is our first occasion to work with Chickasaw Nation and its world-class properties and personnel, and we are excited and privileged to have this opportunity to earn their confidence and trust," said Tammy Farley, Rainmaker president, whose fast-growing, 15-year-old company is the acknowledged leader in automated forecasting and profit optimization solutions for the Gaming & Hospitality industry.
Robert Durand, assistant general manager at WinStar World Casino, said, "Rainmaker's advanced software solution creates a new partnership between our two organizations and we're convinced it will help drive incremental revenue growth for our properties."
Years of proven results support Mr. Durand's assertion. In forecasting and pricing hotel rooms, Rainmaker's market-leading profit optimization system factors in the Total Guest Value, or profitability of guest spend, for the entire property or enterprise. Since its debut 12 years ago, this unique methodology has helped boost gaming and non-gaming revenues at numerous established casino-hotel properties from 5 to 15 percent.
Today, Rainmaker solutions are used to manage over 150,000 rooms for the world's leading casino-hotels and, in addition to Chickasaw Nation, support the operations of leading tribal clients including Viejas Casino, Mohegan Sun, Foxwoods Resort Casino, Seneca Gaming Corporation, and Agua Caliente.
chickasaw nation properties,
profit optimization solutions
Contact: Nancy Nevins, Director of Marketing
Contact: for Media: Greg Houston, Principal,
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