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Savvy Hoteliers Leverage Mobile Friendly ResWave and Custom Branded Landing Pages to Drive Direct Group Bookings, Boost Conversions; Impresses Meeting Planners and Engages Guests to Add Revenue-Generating Upgrades

Markham, ON - November 20, 2013 - Business travel and group bookings are forecast to increase 7.2% in 2014, according to Global Business Travel Association. Maestro's integrated ResWave2 Booking Engine is the key to promoting more online direct group bookings. It enables independent operators to keep pace with growing demand by offering groups fast, easy-to-use, real-time reservations that increases revenue. NORTHWIND provides the Maestro™ Enterprise Property Management hotel software and reservation software solutions for the industry's leading independent hotel, resorts, and multi-property groups. Click here to learn more about Maestro’s solutions for profitability and productivity.

Custom group booking landing pages increase guest engagement, conversions 

Maestro's ResWave2 delivers a comprehensive set of real-time, online group reservation and management tools that increase engagement and boost conversions.  ResWave2's group functionality enables properties to create group landing pages that personalize and simplify group member booking. Guests can reserve rooms faster with no need for a group code on their company's branded page. Independents capture additional revenue when guests upsell themselves with amenities such as dining and activity options and room upgrades.  ResWave2 is mobile-optimized to reach group members wherever they are in their business day.

ResWave2 replaces 3rd party tools, gives independents a competitive advantage

Lodging Hospitality Management operates 16 properties and uses Maestro PMS and ResWave2 at its independents - The Cheshire, and Seven Gables Inn. "Online group booking with ResWave2's landing pages provides group members a 1-click process that increases conversions. This is a competitive advantage for our independents," said Todd Hotaling, Lodging Hospitality Management's Corporate Director of Revenue. "Younger travelers prefer to book online and ResWave2 gives them the ability to do this quickly. We create a custom landing page for each group with meeting information, images, logos, and upsell/upgrade options. We operate many properties and our analysis shows that landing pages with instant booking ability keeps attendees on our site longer and increases conversions."

MCM Hotels operates 9 properties with a total of 2,500 rooms. "Fifty percent of our business is group rooms. We use Maestro's ResWave2 to handle these reservations online," said Venita Yelley, VP of Operations at MCM. "ResWave2's online functionality is excellent. We set up custom personalized landing pages for each event. Group members just click on the link and they can make a standard reservation. They can also upgrade their room and add amenities for fees included in the group contract.  It is fast and convenient because they don't need to remember a group code. Since ResWave2 is part of Maestro, we know the availability is accurate and blocks are maintained in real time."

MCM previously used a third-party group module, but it was cumbersome, error-prone, and expensive. "ResWave2 is easier for my reservation staff to use. It is on Maestro's single-image database so we do not have to enter group blocks and manually coordinate with availability. Maestro is much more efficient for our staff and it is cost effective. Plus, with ResWave2, group rooming lists are available online for meeting planners to verify reservations and confirm pickup and available blocks."

The most accurate and effective reservation platform for managing groups

Breezy Point Resort has more than 300 rooms with a 40% group segment. David Spizzo, Breezy Point's Vice President, said, "We use Maestro ResWave2 for all our corporate, social, and sports groups. We set up custom landing pages for each organization. ResWave2 enables members to quickly book online with accurate block and availability coordination. Maestro's ResWave2 integrated booking functionality decrements block and house availability as members pick up rooms in real time. This is the most accurate and effective reservation platform for managing multiple groups. We use ResWave2 to offer room upgrades with appropriate rates that let group members' upsell themselves to add revenue. This flexibility helps group members change accommodations themselves when needed and adds to our bottom line." 

For a demo of the Maestro Property Management Suite featuring the ResWave Booking Engine, please contact NORTHWIND at 1-888-667-8488 or email info@maestropms.com

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About Maestro Property Management Solution

Enhance guest service, improve efficiency, and maximize online and offline revenue with Maestro PMS, the industry's most robust and flexible resort software and boutique hotel software solution empowering leading full-service hotels, luxury resorts, multi-property groups, conference centers, condominiums, and timeshare properties. Solutions include Front Office (PMS), Accounts Receivable, Analytics and Business Intelligence, Sales and Catering, Multi-Property Management, Condo & Timeshare Owner Management with Web Functionality, Spa and Activities, Web Booking Engine, Real-Time Yield Management, Dynamic Packaging Golf, CRM, Guest Experience Measurement, CRO, GDS Two-Way XML Connectivity or Integration, Membership, Work Orders, Fine Dining and Retail POS, Online Table Reservations with Web Booking, and Concierge. The Maestro PMS is database independent (ODBC Compliant) and may be deployed via Windows, UNIX, Linux, Terminal Services, hosted, and Web platforms.

About NORTHWIND - Maestro PMS

NORTHWIND is recognized in the hospitality industry for its standard-setting Diamond Plus Service and robust integrated Maestro resort hotel software technology. With more than 30 years' experience dedicated to developing technology solutions for the hospitality industry, NORTHWIND is a partner who understands you need a scalable, flexible PMS that works the way you do. Maestro applications are engineered for operators who need to manage their enterprise in a real-time environment for the utmost operational efficiency, productivity, control, and profitability.

Contact: Ivana Johnston - Sales & Marketing

info@maestropms.com / 905-940-1923 Toll Free: 1-888-667-8488

Contact: Media: Julie Keyser-Squires, APR Softscribe Inc.

Julie(at)softscribeinc.com / 404-256-5512

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