Hotel Company Execs: What Keeps Them Up, What Reports are Important, Are They Going Mobile?
January 7, 2014 4:52am
Executives Share Top of Mind Thinking About Priorities, Challenges, and How They Do Business
January 7, 2014 - After a year of recovery and growth, hotel company executives took a break to talk about challenges and what is important. Aptech's team spoke with managers from three operators who agree that taming data overload is at the top of their "challenges" list.
We interviewed Brian Cornell, CIO for Concord Hospitality; Felicia Matula, Director of Finance for Pinnacle Hotel Management; and Dave Spangrud, Regional VP Operations for Highpointe Hotel Corporation.
Hotel companies continuously apply new technology to their operation to increase profitability and efficiency. Most of these systems generate performance information as they optimize processes, so execs receive a growing amount of important data to internalize before making decisions. Refining this performance data into easily understood report formats is essential for many multi-property hotel operators.
Data overload is the biggest challenge
"My biggest challenge is filtering information from data overload so I can focus on actionable endeavors that impact our bottom line," said Brian Cornell, Concord Hotels' CIO. "One way we consolidate information for our properties is with the daily revenue report. The report gives previous day-performance, and compares it with month-to-date and year-to-date. We recently added forecasted month end data." Cornell said Concord generates the report every business day and it is mobile friendly. Concord operates over 90 hotels throughout the United States and Canada.
Cornell is also getting easier online access to his data. "A new adaptation of the report is our hotel-specific revenue dashboard report that automatically updates on the hotel's intranet page daily," he said. "The most important software in my business is email. It disseminates our information quickly to large and specific audiences. It helps generate sales leads and we use it to distribute contracts and documents. We also distribute reports and a host of other information. Without email our ability to communicate would be dramatically handicapped."
Industry standard P&Ls help streamline Pinnacle's operation
Felicia Matula, Director of Finance for Pinnacle Hotel Management, also lists taming data as her top priority. "Streamlining all the systems and information I get is my biggest business challenge. One thing that keeps me up at night is that I have too many emails. Not just the number of emails, but the necessity for me to maintain multiple email accounts for business and personal correspondence." Matula said Pinnacle's most used report is her profit and loss statements. "We use industry standard P&Ls across our company to assess our operations." Florida-based Pinnacle's portfolio includes a total of 30 hotels with 4,000 rooms.
Job One: Remain competitive and maintain market share; go mobile in 2014
Highpointe Hotel Corporation focused on property performance in 2013. "Our biggest challenge today is to remain competitive in our individual markets and assure we maintain market share. At the same time, we work to assure that our customer services remain the focus of all our property management and staff members," said Dave Spangrud, Regional VP of Operations at Gulf Breeze, Florida-based Highpointe.
What is the most used report at Highpointe? "Our daily flash report. It shows revenue for each hotel from the prior day, month-to-date (MTD), MTD vs. budget, and MTD vs. last year. We expect to go mobile with our reports in 1Q '14," Spangrud said. "Every company has the same type of report, but we customize it to reflect the data that is most useful to our senior management and ownership partners. We format the information so they can review it quickly for each property where they have an ownership interest."
What is the most important, cannot-live-without piece of software in the business? "Microsoft Office gets the most use in our office and for my personal responsibilities," Spangrud said.
"Management companies set new priorities as the industry continues its momentum. Reports are an essential lens they use to monitor their performance," said Cam Troutman, Vice President of Aptech Computer Systems. "We work closely with clients such as Concord, Highpointe, and Pinnacle to create easy-to-use, one-button reports that simplify data access to make the information actionable. We make it easy for operators to access large amounts of information for more intelligent, profitable business decisions."
Tags: aptech computer systems,
budgeting and forecasting,
Incorporated in 1970, Aptech is a hospitality financial and operations technology solutions and service company. Aptech's state-of-the-art back office, business intelligence, and enterprise planning products include Profitvue®, Execuvue®, Webvue®, and Targetvue. Clients comprise over 3,000 properties, including large chains, multiple-property management companies, and single-site hotels. Aptech's solutions help customers understand their financial and operational data to lower expenses or increase profitability. Execuvue and Profitvue are registered to Aptech Computer Systems, Inc. All other trademarks are owned by their respective holders. For more information please visit www.aptech-inc.com.
Contact: Cam Troutman, Vice President
800-245-0720 or 412-963-7440
Contact: for Media: Julie Keyser-Squires, APR,
Urgo Hotels & Resorts Selects Aptech's Enterprise Financial Systems for 42 Properties
VAT in the Hospitality Sector in UAE
Guest Experience: How is it Changing the Future of the Hotel Business?
Closing Out 2017, North American Hoteliers See Solid Gains in Rates and Bookings
TravelClick and First Hotels Scandinavia Announce Exclusive Strategic Customer Relationship
Aptech's PVNG Web-Based Enterprise Accounting Goes Live at 2 Hotel Companies
More Than 10,000 Hotel Properties Worldwide Rely on IDeaS' Advanced Analytics for Confident Revenue Management
ProfitSword Promotes Maureen Allen to Newly Created President Position
North American Hoteliers Open the Last Quarter of 2017 with Solid Rate and Booking Growth
TravelClick Expands Strategic Business Intelligence Relationship with Hyatt
Aptech's Execuvue® Delivers Next-Day Portfolio Analysis for Multiproperty Operators
Why June 2018 Will Be Good for Hotels and July 2018 Will Be Horrible
The Power of Integrated Back Office Solution for Hotels and Hotel Chains
Peachtree Hotel Group Chooses Profitsword for Business Intelligence Platform
Use This Technology to Ensure a Seamless Post-Stay Guest Experience
Three Hotel Companies Select Aptech PVNG Enterprise Accounting
TravelClick Releases New Demand360 Platform with Customizable Alerts
Top Hotel Management Company Implements Aptech’s Execuvue® Business Intelligence System
Hotelsoft Expands Its Development Center, Beefs Up Offerings
Why Do Companies Give up on Customer Service as They Grow?
Please login or register to post a comment.