NEW YORK, NY December 20, 2013 - HeBS Digital, the leading hotel digital technology, full-service digital marketing and website revenue optimization consulting firm, again led its roster of hospitality clients to success in 2013, using an array of innovative services, technology, and products. Clients had access to and took advantage of the latest digital technology and premier marketing strategies in the industry, and it paid off.
In 2013, HeBS Digital clients won 29 major industry awards for hotel desktop and mobile websites, multichannel marketing campaigns, meta search marketing campaigns, software programming, and interactive application design. Notable honors include:
- WebAward for Best Hotel & Lodging Website - Crowne Plaza Times Square Manhattan
- Gold Adrian Award - Ventana Inn & Spa Website
- Gold Adrian Award - Shell Hospitality White Wednesday Sale
- Gold Adrian Award - Shell Hospitality Ultimate Summer Adventure Campaign with Facebook Photo Sharing Application
- Gold Magellan Award - Thompson Chicago Website
- Gold Magellan Award - Le Parc Suite Hotel
HeBS Digital also won several awards in 2013 for industry-leading technology, including the proprietary MetaSearch Gateway, a one-stop meta search marketing platform for hoteliers. This groundbreaking platform enables hoteliers to provide search engines with real-time pricing and availability, and provides the ability to manage campaigns, budgets, and performance on a daily basis. HeBS Digital was also awarded a prestigious Stevie® Award for its popular website content management system (CMS Premium), the most advanced CMS in the hospitality industry today.
2013 was a year of dramatic change in the hotel digital marketing space with great travel consumer impact, including the dramatic shift from desktop to mobile and tablet channels, explosion of meta search marketing and dynamic price advertising, emergence of reservation recovery applications, new online media retargeting and behavioral targeting opportunities, as well as major search engine algorithm updates such Penguin 2.0 and Hummingbird Updates. HeBS Digital worked closely with its hotel clients to keep them up to date on these industry trends and to implement the latest best practices and seize new revenue opportunities associated with these changes.
HeBS Digital continued to play a thought leadership role in the industry by publishing more than 69 articles, white papers, and case studies on hot topics and best practices. The firm's experts served as guest speakers at more than 15 industry conferences and events throughout the year, including the HSMAI Digital Marketing Strategy Conference and the International Hotel, Motel, & Restaurant Show.
Clients also found a partner in HeBS Digital with "The Smart Hotelier's Guide to Digital Marketing Budget Planning," a webinar designed to guide hoteliers in structuring 2014 digital marketing budgets and inform them of relevant trends in the industry. This webinar guided hoteliers through budget allocations for core marketing initiatives and provided case studies to help hoteliers understand how to best structure budgets to drive bookings and achieve high ROIs in 2014.
In 2014, HeBS Digital plans to continue leading the industry with innovative and ground-breaking technology that empowers hoteliers to easily and effectively increase their online presence in a manner that drives bookings and increases revenue. We are excited to present for the 14th consecutive year in a row: "Smart Hotelier's 2014 Top Ten Digital Marketing Resolutions!"
"2013 was a year of great change in hotel digital marketing, yet it was also a year of great opportunity," says Max Starkov, President & CEO of HeBS Digital. "We are fortunate to partner with forward-thinking hoteliers who understand the importance of constantly improving their digital marketing technologies and strategies in order to remain on top. Our clients have seen unprecedented ROIs as a direct result of our innovative digital technology and marketing products and services. HeBS Digital congratulates our clients on their success and growth in 2013, and we look forward to continuing our partnerships in the coming New Year."
About HeBS Digital
Founded in 2001, HeBS Digital is the industry's leading digital technology, full-service hotel digital marketing, website design and direct online channel consulting firm based in New York City (www.HeBSDigital.com).
HeBS Digital has pioneered many of the "best practices" in hotel digital marketing and website revenue optimization, as well as a range of industry-first digital technology applications. The firm has won more than 250 prestigious industry awards for its digital marketing and website design services, including numerous Adrian Awards, Davey Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards.
A diverse client portfolio of top-tier major hotel brands, luxury and boutique hotel brands, resorts and casinos, hotel management companies, franchisees and independents, and CVBs are benefiting from HeBS Digital's direct online channel strategy and digital marketing expertise. Contact HeBS Digital's consultants at (212) 752-8186 or firstname.lastname@example.org.
Contact: Mariana Mechoso Safer