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The Brown Hotel’s Partnership with VIZERGY® Leads
to Immediate Revenue Increase


Upscale Property Realizes Nearly 20:1 ROI on Internet Marketing, Despite Struggling Industry



Jacksonville, FL (February 15, 2011)The Brown Hotel, a historic, four diamond AAA property, partnered with hotel Internet marketing leader VIZERGY in early 2010 to enhance its online marketing.  From April to December 2010, The Brown Hotel, located in downtown Louisville, KY, realized close to a 20:1 ROI from VIZERGY’s online marketing.  The property’s prosperous year was thanks largely in part to a dynamic content management system, improved search engine rankings and a new mobile Website.  During that time period, the site had 148,113 overall visitors, 43,162 booking engine visitors and nearly half a million dollars in direct online revenue.
 
The Brown’s Website is user friendly for travel shoppers, includes engaging, professionally written content and has several new pages that benefit the search engine optimization, which is responsible for the traffic increase.  The site currently ranks on Google and Yahoo!/Bing first page search results for 43 targeted keyword phrases and on the first three pages for 56 keywords.  The property also has a stronghold on Google Places, with 13 targeted keyword phrases ranking in the Top 10 search results.

In addition to marketing The Brown’s main Website, VIZERGY built a mobile site for the hotel, launching it in June.  The mobile site is fully compatible on the most popular, current mobile devices.  The site’s sleek design and simple to use concept has been proven effective by its results, which include almost 6,000 mobile visitors in the first six months, and already close to 2,000 in 2011.

The Brown Hotel’s main Website and mobile site are managed on VIZERGY’s Web World Publishing system, a proprietary content management platform that provides the property’s staff flexibility, the ability to instantly update site content and extensive reporting options.  The dynamic system enables properties to customize their sites without having to rely on a Webmaster to make constant and costly changes.
 
“Increasing our Website traffic and conversion rates was vital, and VIZERGY helped us accomplish that,” says Angie Carraro, Revenue Manager at The Brown Hotel.  “VIZERGY’s enhancements to our online marketing and development of our new mobile site have enabled us to better serve travel shoppers and increase our revenue.  And their client services team is an absolute pleasure to work with.”
 
“A high end property like The Brown needs an online presence to match,” says VIZERGY Director of Business Development Jay Waite.  “Our team has positioned the property so that travel shoppers can find the site, become instantly engaged and enticed to book.  We’re proud to have The Brown Hotel as a client and look forward to even better success in 2011.”

About The Brown Hotel
The Brown Hotel, located at Fourth and Broadway, has been a Louisville tradition for 85 years.  It is home to the four-diamond English Grill and the casual venue, J. Graham’s Café, where guests can try the legendary sandwich called “The Hot Brown.”  The Brown Hotel is also a member of the Preferred Hotels and Resorts and Historic Hotels of America.  For more information on this luxury hotel or a recipe of “The Hot Brown,” visit The Brown’s website at www.brownhotel.com or call 502-583-1234.  The Brown Hotel is an 1859 Historic Hotel and holds a AAA Four-Diamond rating.

About VIZERGY
VIZERGY, founded in 1998, is an award winning Internet marketing company that empowers hotels and resorts to drive revenue through the Internet.  VIZERGY offers Internet marketing, search engine optimization, paid search ads, Website design, e-mail marketing, social media strategies and reservation services to help properties aggressively compete online.

For more information on VIZERGY and its services, please visit www.vizergy.com, call William Bellis at 904.389.1130 Ext. 171 or email william.b@vizergy.com.  Join us on Facebook and Twitter.



Contact:

William Bellis
Marketing Manager
William.b@vizergy.com
904-389-1130 ext. 171
www.vizergy.com

 

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