Hotel Online
News for the Hospitality Executive

 

Oxford Hotel Bend Realizes Great Success with VIZERGY® Marketing

Website Design and Traffic Lead to Prestigious Gold Adrian Award in 2010


Jacksonville, FL (January 11, 2011)Oxford Hotel Bend, part of the 0xford Hotel Group, had a prosperous 2010, despite a struggling travel industry.  The boutique hotel in Bend, OR, one of the country’s fastest growing travel destinations, uses hotel Internet marketing leader VIZERGY for their Website design and marketing.  The Website is managed on VIZERGY’s Web World Publishing system, a content management system that provides flexibility, instantly updated site content and extensive reporting options.

From the first quarter of 2010 to the end of August of 2010, the property realized an impressive 24:1 ROI from VIZERGY’s online marketing.  From February to July of 2010, the site had 38,561 visitors and 299,034 page views that resulted in 1,416 direct bookings.  The site’s new design helps with conversion rates, but the search engine optimization (SEO) is responsible for driving traffic, as the site ranks on Google, Yahoo! or Bing first page search results for eight targeted keyword phrases.
 
Oxford Hotel Bend’s site showcases the “eco-chic” atmosphere of the boutique property. It emphasizes the combination of luxurious amenities and outdoor adventure, considering Bend offers fine dining and shopping just minutes away from remote wilderness.  Green and brown shades, professional photos and a sleek design give the site a sophisticated, yet natural feel that personifies the property.  Calls to action for events, specials, the organic restaurant 10 below and travel shoppers with pets are static throughout the navigation, and the booking engine is prominent on every page.

As a result of Oxford Hotel Bend’s website and marketing, VIZERGY won two awards on behalf of the property, including the most prestigious award in the hospitality industry – a gold HSMAI Adrian Award.  VIZERGY has won nearly 20 Adrians the past four years, including three golds in 2010.  The company also won an “Outstanding Website” award for the property from the Web marketing Association’s WebAwards, a premier annual website design and marketing competition.

“We wanted an online presence that capitalizes on the uniqueness of our boutique property, specifically the urban trendiness, situated so close to an outdoor paradise,” says Curt Baney, President of Oxford Hotel Group.  “VIZERGY has put in place an online marketing platform that allows us to drive traffic and increase conversion rates.  We look forward to an even more successful 2011.”
 
“We were thrilled to add Oxford Hotel Bend to our client portfolio, but the success the property had over the last year is more satisfying,” says VIZERGY President & CEO Joe Hyman.  “A modern, professionally designed website, with a powerful search engine optimization team backing it up is a combination for success.”
 
About Oxford Hotel Group:
The Oxford Hotel is owned and operated by Oxford Hotel Group, a Bend, Oregon based family-owned hotelier that currently manages a portfolio of 17 properties throughout the West under the Oxford Suites, Oxford Inns, Cimarron Inn and The Oxford Hotel brands.  Oxford Hotel Group has been in the hospitality business since 1955 and opened its first Oxford Suites property in 1989.  Today, Oxford Hotel Group properties can be found in Oregon, Washington, Idaho and California.  For more information, visit www.oxfordhotelgroup.com.

VIZERGY, founded in 1998, is an award winning Internet marketing company that empowers hotels and resorts to drive revenue through the Internet.  VIZERGY offers Internet marketing, search engine optimization, paid search ads, Web site design, e-mail marketing, social media strategies and reservation services to help properties aggressively compete online.

For more information on VIZERGY and its services, please visit www.vizergy.com, call William Bellis at 904.389.1130 Ext. 171 or email [email protected].  Join us on Facebook and Twitter.



Contact:

Amakeda Ponds
Marketing Manager
[email protected]
904-389-1130 ext. 179
www.vizergy.com

 

..
Receive Your Hospitality Industry Headlines via Email for Free! Subscribe Here  

To Learn More About Your News Being Published on Hotel-Online Inquire Here

Also See: Does your property’s Facebook page merely exist? / November 2010

Winning Hotel Websites Produce More Online Revenue; HSMAI Recognizes VIZERGY® as True Leader in Helping Hotels and Resorts Win Sales / November 2010

VIZERGY® Recognized by Web Marketing Association; Hotel Internet Marketing Company Exceeds Design and Marketing Standards / November 2010

First to the Market Social Website Booking Engine Produces Double the Conversions; SECURE-RES® Booking Engine Mixes Simplicity, Mobile, and now, Social / September 2010

10 Year Anniversary Clients Become Brand Ambassadors; VIZERGY® s Superior Internet Marketing and Dedicated Staff Builds Client Relationships / September 2010

Stonebridge Companies Hires VIZERGY® to Enhance Online Marketing; Two New Hotels Poised to Aggressively Compete Online, Gain Denver Market Share / August 2010

Vantage Hospitality Strengthens Online Visibility for Member Properties; Vantage Selects VIZERGY® Website Content Management Platform / July 2010

White Paper Reveals Key Internet Marketing Strategies; HSMAI and VIZERGY® Help Hotel Executives Gain Valuable Insight / June 2010

Content Managed Mobile Websites Change the Game for Hoteliers; VIZERGY® Helps Hoteliers Stay Ahead of the Curve / June 2010

Technology Changes at the Speed of Light, so Must Your Knowledge; VIZERGY® Webinars – Free Hotelier Education from the Leaders in Search Marketing / May 2010

Positive Signs for the Hotel Industry; Hotels See Online Growth, even though Recession Still Brings Caution / March 2010

New Survey Provides Hoteliers Insight on Industry Trends; HSMAI and VIZERGY® Partner to Create Best Practices for Hoteliers / March 2010

New VIZERGY® Webinars – Increasing Website Bookings and Social Media; Free Expert Advice from the Search Marketing Experts / February 2010

VIZERGY® President & CEO Joe Hyman Earns Prestigious Honor; Named one of HSMAI s Top 25 Most Extraordinary Minds in Sales & Marketing / January 2010

New Internet Tool Makes Hoteliers' Lives Easier; VIZERGY® s My Web World® Undergoes Major Enhancement / January 2010

VIZERGY® Undergoing Expansion; Hotel Internet Marketing Company Thrives in Tough Economy / December 2009

VIZERGY® Wins Prestigious Adrian Awards; Company Recognized for Best in Web Marketing by the Hospitality Sales and Marketing Association International (HSMAI) / November 2009

VIZERGY® Webinars Internet Marketing and Social Media; Free Expert Advice from the Leaders in Search Marketing / November 2009

VIZERGY® Webinar Internet Marketing: Are You Doing the Basics? Free Expert Advice from the Leaders in Search Marketing / October 2009

WNW Hospitality Experiences Success with Aggressive Online Marketing; WNW generates significant increase in group leads in first few months / September 2009

VIZERGY® Enhances its Long-standing Google Qualified Company Status; Company s Entire Search Marketing Team now Google Qualified / September 2009

VIZERGY® Webinar Free Advice from Hotel Internet Marketing Leaders; Social Media How do I know where to start? / September 2009

New Distribution Management Tool Connects Directly to Expedia; VIZERGY® offers new tool linking hoteliers to over 70 Expedia affiliated sites / August 2009

VIZERGY® Webinar Free Expert Advice from the Leaders in Search Marketing / Internet Marketing: How to Drive Website Traffic / August 2009

VIZERGY® - One of the 50 Fastest Growing Private Companies in NE Florida; Hotel Internet Marketing Company Honored for Rapid Growth / August 2009

VIZERGY® Webinar – Internet Marketing: Are You Doing the Basics? Free Expert Advice from the Leaders in Search Marketing / June 2009

Hoteliers Seek New Ways to Cut Spending; New Tool Offers More Control of Web Site for Less / March 2009

VIZERGY® Honored with Prestigious Adrian Awards; Company Wins Seven Awards, Including Two Gold, from Hospitality Sales and Marketing Association International (HSMAI) for Best in Web Marketing / November 2008

Hotel Internet Marketing Company VIZERGY® Celebrates 10 Years of Profitability / September 2008

2,000 Hoteliers Manage Multiple Web Activities with Ease; VIZERGYTM's My Web WorldSM Platform Makes it Possible / June 2008

Web 2.0 Continues to Transform Hospitality Industry; VIZERGY's Oklahoma City Workshop Offers Hoteliers Tips for Success / May 2008
.

To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch
Home | Welcome| Hospitality News
Industry Resource
Please contact Hotel.Onlinewith your comments and suggestions.