News for the Hospitality Executive
Jacksonville, FL (July 20, 2010) – Offering brand members a cost-efficient solution to creating property-specific Websites while ensuring quality control, has provided unique challenges to a rapidly growing hotel chain that does not impose strict requirements on its member hotels. In a quest to find an effective solution that would increase the visibility of participating hotels within a family format that allows for the individuality demanded by its brand members, Vantage Hospitality Group recently chose VIZERGY’s fully content managed platform, Web World Publishing. This turnkey solution ensures properties have the latest technology, including mobile capabilities, automated xml site maps for improved Google indexing and a multitude of content rich features, empowering properties to aggressively compete in today’s hotel Internet marketing arena.
VIZERGY’s proprietary Website management application allows companies to update multiple Websites from a single location, enabling Vantage to build customized sites for their members who choose to take advantage of this opportunity, without the extraordinary time and expense that would otherwise be required. The system enables Vantage to provide their properties (all of which are independently owned and operated) a brand-approved Website that is search engine friendly, translating into robust marketing and reporting. The new partnership streamlines the Website development process, while shortening the learning curve for Vantage’s IT Team to offer Web agency quality Websites matched to brand recommendations with in-house turnaround.
“After months of intense research and looking at multiple systems, including a cost-benefit analysis on developing a ground-up in-house solution, we looked closely at VIZERGY and discovered they had the perfect solution,” says John Burkard, V.P., Distribution & Technology of Vantage Hospitality Group. ”We needed an enterprise solution that could be deployed quickly and efficiently, that allowed for complementary brand image and comprehensive reporting capabilities. It was important to ensure that our members have a choice to use the best tool available to leverage the Internet and generate more sales.”
About Vantage Hospitality Group, Inc.
Headquartered in Coral Springs, Fla., Vantage Hospitality Group is the 10th largest hotel company worldwide and the only hotel company to be ranked four years in a row on the Inc. 500/5000 List of Fastest Growing Private Companies. Founded in 1996, the company has grown to include a broad spectrum of hospitality-related ventures, managing resources in hotel ownership, management, marketing, national brand affiliation and real estate. Vantage’s award-winning membership hotel brand, Americas Best Value Inn, has been recognized by the lodging industry as the fastest-growing chain over the past decade. The company continues to grow with The Lexington Collection, the only membership hotel brand in the upper-mid and upscale lodging segments. Visit www.AmericasBestValueInn, www.LexingtonCollection.com and www.VantageHospitality.com for more information.
VIZERGY®, recognized as the global search marketing leader, provides Internet marketing for hotels, resorts, luxury apartments, condos and vacation rental communities. Established in 1998, VIZERGY offers results driven hotel Internet marketing strategies, digital design services e-commerce solutions, an online reservation system and GDS services. VIZERGY’s award winning track record and proprietary software helps clients drive more revenue and aggressively compete online.
For more information on VIZERGY and its services, please visit www.vizergy.com, call Amakeda Ponds at 904.389.1130 Ext. 179 or email Amakeda.email@example.com. Join us on Facebook and Twitter.
Paper Reveals Key Internet Marketing Strategies; HSMAI and VIZERGY®
Help Hotel Executives Gain Valuable Insight / June 2010
Managed Mobile Websites Change the Game for Hoteliers; VIZERGY®
Helps Hoteliers Stay Ahead of the Curve / June 2010
Changes at the Speed of Light, so Must Your Knowledge; VIZERGY®
Webinars – Free Hotelier Education from the Leaders in Search Marketing
/ May 2010
Signs for the Hotel Industry; Hotels See Online Growth, even though
Recession Still Brings Caution / March 2010
Survey Provides Hoteliers Insight on Industry Trends; HSMAI and
VIZERGY® Partner to Create Best Practices for Hoteliers / March
VIZERGY® Webinars – Increasing Website Bookings and Social Media;
Free Expert Advice from the Search Marketing Experts / February 2010
|VIZERGY® President & CEO Joe Hyman Earns Prestigious Honor; Named one of HSMAI s Top 25 Most Extraordinary Minds in Sales & Marketing / January 2010|
|New Internet Tool Makes Hoteliers' Lives Easier; VIZERGY® s My Web World® Undergoes Major Enhancement / January 2010|
|VIZERGY® Undergoing Expansion; Hotel Internet Marketing Company Thrives in Tough Economy / December 2009|
|VIZERGY® Wins Prestigious Adrian Awards; Company Recognized for Best in Web Marketing by the Hospitality Sales and Marketing Association International (HSMAI) / November 2009|
|VIZERGY® Webinars Internet Marketing and Social Media; Free Expert Advice from the Leaders in Search Marketing / November 2009|
|VIZERGY® Webinar Internet Marketing: Are You Doing the Basics? Free Expert Advice from the Leaders in Search Marketing / October 2009|
|WNW Hospitality Experiences Success with Aggressive Online Marketing; WNW generates significant increase in group leads in first few months / September 2009|
|VIZERGY® Enhances its Long-standing Google Qualified Company Status; Company s Entire Search Marketing Team now Google Qualified / September 2009|
|VIZERGY® Webinar Free Advice from Hotel Internet Marketing Leaders; Social Media How do I know where to start? / September 2009|
|New Distribution Management Tool Connects Directly to Expedia; VIZERGY® offers new tool linking hoteliers to over 70 Expedia affiliated sites / August 2009|
|VIZERGY® Webinar Free Expert Advice from the Leaders in Search Marketing / Internet Marketing: How to Drive Website Traffic / August 2009|
|VIZERGY® - One of the 50 Fastest Growing Private Companies in NE Florida; Hotel Internet Marketing Company Honored for Rapid Growth / August 2009|
|VIZERGY® Webinar – Internet Marketing: Are You Doing the Basics? Free Expert Advice from the Leaders in Search Marketing / June 2009|
|Hoteliers Seek New Ways to Cut Spending; New Tool Offers More Control of Web Site for Less / March 2009|
|VIZERGY® Honored with Prestigious Adrian Awards; Company Wins Seven Awards, Including Two Gold, from Hospitality Sales and Marketing Association International (HSMAI) for Best in Web Marketing / November 2008|
|Hotel Internet Marketing Company VIZERGY® Celebrates 10 Years of Profitability / September 2008|
|2,000 Hoteliers Manage Multiple Web Activities with Ease; VIZERGYTM's My Web WorldSM Platform Makes it Possible / June 2008|
|Web 2.0 Continues to Transform Hospitality Industry; VIZERGY's Oklahoma City Workshop Offers Hoteliers Tips for Success / May 2008|