Jacksonville, FL (September 29,
2010) – VIZERGY®’s SECURE-RES booking
engine is a proven leader for Website booking engines, acting as a 24/7
sales
tool for properties for over 10 years.
The system has evolved with significant enhancements and merchandising
tools, such as strike through pricing and various promotion options,
ensuring hoteliers
have all the functionality necessary to properly compete. From an
industry first social media
connection to a mobile user interface, the booking engine meets all of
today’s
complex needs.
The revamped SECURE-RES
4.0 booking engine is designed with simplicity and innovation in
mind. VIZERGY’s goal was to create the most guest friendly
three step booking process, while also capitalizing on all of the
industry’s
latest developments. Here are several
features:
- Modern
look, including new pages for room details, package details and
multiple professional photos, which can all be search engine optimized
for improved visibility
- Social
bookmark buttons for packages and room types to share direct links on
Facebook and Twitter
- Seamless
performance on all smart phones – iPhone, Droid and BlackBerry
- Advanced
promotion options that allow discounts for rate plans, date ranges,
length of stays and much more
VIZERGY
clients have experienced substantial improvement in number of direct
bookings,
conversion rates and Facebook activity, since switching to version
4.0. Number of year over year Website reservations
has doubled for some properties, much of which is directly attributed
to the
new booking engine. Conversion rates have
nearly doubled for brand and non branded clients, while select
properties have
seen a 40% increase in Facebook, Twitter and email engagement through
the social
media connection.
Here are live examples of VIZERGY’s new
SECURE-RES version 4.0 booking engine:
Vanessa McCaffrey of Vacation Key West said,
“As in all cases, change can be unsettling… however with some effective
tweaking of the design, as well as taking advantage of the new
features, like
the step promotions, Vacation Key West closed the month of August with
double
the number of bookings compared to 2008 and 2009.”
“A simple to use, yet
innovative booking process is critical for any property,” says Mike
Murray,
VIZERGY’s COO. “A hotel’s Website is a
vital merchandising tool, but it must have a user friendly booking tool
that’s
equipped to sell – with imagery, content, rate options, social
interaction and
more. That’s exactly what we provide with
version 4.0.”
VIZERGY,
founded in 1998, is an award
winning Internet marketing and strategy development company that
empowers
hotels and resorts to drive revenue through the Internet. VIZERGY
offers Internet
marketing, search engine optimization, paid search ads, Website
design, e-mail marketing and reservation services
to help hotels aggressively compete online.
For more
information on VIZERGY and its services, please visit www.vizergy.com,
call
Amakeda Ponds at 904.389.1130 Ext. 179 or email [email protected].
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