News for the Hospitality Executive |
The white paper, Best Practices for Maximizing Your Hotel’s Online Revenue & ROI, written by Kathleen Cullen, provides results from actual hoteliers who shared their experiences and areas of focus as it relates to Internet marketing and help for hoteliers to establish a comprehensive Internet marketing strategy. It takes an in depth look at Website design best practices, effective marketing strategies and the importance of understanding analytics. The white paper also reveals practical ways to avoid common pitfalls often seen in hotel Internet marketing. “This white paper provides the results from actual hoteliers who shared their experiences, areas of focus as it relates to marketing, key metrics and best practices,” says Inspire Resources Founding Partner Kathleen Cullen. “The goal is to provide an educational resource whereby hotel professionals can review the white paper and use it as a tool to assess current strategies, understand the areas for improvement and create a plan to action.” The paper is broke down in three categories: Websites, Marketing and Measurement. Each category includes the survey findings related to the respective topic, as well as recommended best practices and implications for each. Some of the most interesting highlights of this study include the following discoveries:
VIZERGY®, recognized as the global search marketing leader, provides Internet marketing for hotels, resorts, luxury apartments, condos and vacation rental communities. Established in 1998, VIZERGY offers results driven hotel Internet marketing strategies, digital design services e-commerce solutions, an online reservation system and GDS services. VIZERGY’s award winning track record and proprietary software helps clients drive more revenue and aggressively compete online. For more information on VIZERGY and its services, please visit www.vizergy.com, call Amakeda Ponds at 904.389.1130 Ext. 179 or email [email protected]. Join us on Facebook and Twitter. |
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