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Positive Signs for the Hotel Industry

Hotels See Online Growth, even though Recession Still Brings Caution


Jacksonville, FL (March 31, 2010) – The recession is not quite over.  But after almost two years of a downward spiral, PKF Hospitality Research (PKF-HR) recently forecast that the decline in U.S. hotel demand will be over in the second quarter of 2010.  Whether that happens in the next few months is yet to be seen, but a long road to recovery is imminent.  There’s one channel, however, that seems undaunted and is growing at a rapid pace again – online marketing.
 
Although PKF-HR’s research shows that RevPAR will drop another 1.1% in 2010, and occupancy will basically remain even, they’re also optimistic that online marketing will continue to grow.  Their research shows Internet bookings for the top 30 hotel brands grew by 6.6% in 2009’s third quarter, compared to 2008.  With constantly evolving search marketing, increased social media popularity and the advent of mobile marketing, sound strategies will keep direct online bookings on the rise.
 
VIZERGY®, leaders in hotel Internet marketing, has also seen signs that point to online revenue growth and economic recovery.  VIZERGY clients have seen a staggering 49% increase in Website traffic in the first quarter of 2010, compared to the same period in 2009.  This significant boost in visibility is seen particularly by the clients fully embracing the online channel, using a full suite of Website marketing services, including search engine optimization, pay-per-click advertising and social media.
 
“Clients that are most engaged online are seeing the best results,” according to VIZERGY President & CEO Joe Hyman.  “Those properties that take full advantage of their direct Website, have regular strategic planning sessions and execute their strategies are seeing the most rapidly improving stats.”
 
Another positive indicator that the travel market is gaining momentum comes from Smith Travel Research.  Orlando, one of the most competitive hotel markets in the U.S., saw occupancy rise from 66.8% March 7-13 of last year, to 71.2% the same time this year.  RevPAR also increased almost 2%.
 
Lastly, some more encouraging news came from TripAdvisor’s recent annual family travel survey, which found that 92% of families plan to take at least one vacation this year, up from 88% in 2009, with 33% planning to take both domestic and international trips, up from 28%.

VIZERGY is an Internet marketing company that empowers hotels and resorts to drive revenue through the Internet.  VIZERGY offers Internet marketing, search engine optimization, paid search ads, Web site design, e-mail marketing, reservation services and e-commerce strategy development to help hotels aggressively compete online.

For more information on VIZERGY and its services, please visit www.vizergy.com, call Amakeda Ponds at 904.389.1130 Ext. 179 or email Amakeda.p@vizergy.com.  Join us on Facebook and Twitter.

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Contact:

Amakeda Ponds
Marketing Manager
Amakeda.p@vizergy.com
904-389-1130 ext. 179
www.vizergy.com

 

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Also See: New Survey Provides Hoteliers Insight on Industry Trends; HSMAI and VIZERGY® Partner to Create Best Practices for Hoteliers / March 2010

New VIZERGY® Webinars – Increasing Website Bookings and Social Media; Free Expert Advice from the Search Marketing Experts / February 2010

VIZERGY® President & CEO Joe Hyman Earns Prestigious Honor; Named one of HSMAI s Top 25 Most Extraordinary Minds in Sales & Marketing / January 2010

New Internet Tool Makes Hoteliers' Lives Easier; VIZERGY® s My Web World® Undergoes Major Enhancement / January 2010

VIZERGY® Undergoing Expansion; Hotel Internet Marketing Company Thrives in Tough Economy / December 2009

VIZERGY® Wins Prestigious Adrian Awards; Company Recognized for Best in Web Marketing by the Hospitality Sales and Marketing Association International (HSMAI) / November 2009

VIZERGY® Webinars Internet Marketing and Social Media; Free Expert Advice from the Leaders in Search Marketing / November 2009

VIZERGY® Webinar Internet Marketing: Are You Doing the Basics? Free Expert Advice from the Leaders in Search Marketing / October 2009

WNW Hospitality Experiences Success with Aggressive Online Marketing; WNW generates significant increase in group leads in first few months / September 2009

VIZERGY® Enhances its Long-standing Google Qualified Company Status; Company s Entire Search Marketing Team now Google Qualified / September 2009

VIZERGY® Webinar Free Advice from Hotel Internet Marketing Leaders; Social Media How do I know where to start? / September 2009

New Distribution Management Tool Connects Directly to Expedia; VIZERGY® offers new tool linking hoteliers to over 70 Expedia affiliated sites / August 2009

VIZERGY® Webinar Free Expert Advice from the Leaders in Search Marketing / Internet Marketing: How to Drive Website Traffic / August 2009

VIZERGY® - One of the 50 Fastest Growing Private Companies in NE Florida; Hotel Internet Marketing Company Honored for Rapid Growth / August 2009

VIZERGY® Webinar – Internet Marketing: Are You Doing the Basics? Free Expert Advice from the Leaders in Search Marketing / June 2009

Hoteliers Seek New Ways to Cut Spending; New Tool Offers More Control of Web Site for Less / March 2009

VIZERGY® Honored with Prestigious Adrian Awards; Company Wins Seven Awards, Including Two Gold, from Hospitality Sales and Marketing Association International (HSMAI) for Best in Web Marketing / November 2008

Hotel Internet Marketing Company VIZERGY® Celebrates 10 Years of Profitability / September 2008

2,000 Hoteliers Manage Multiple Web Activities with Ease; VIZERGYTM's My Web WorldSM Platform Makes it Possible / June 2008

Web 2.0 Continues to Transform Hospitality Industry; VIZERGY's Oklahoma City Workshop Offers Hoteliers Tips for Success / May 2008
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