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Holiday Inn in the WALT DISNEY WORLD® Resort Realizes Great Success
with VIZERGY® Marketing


Exceptional Website Design and Traffic Lead to Successful 2010



Jacksonville, FL (February 2, 2011)
Holiday Inn in the WALT DISNEY WORLD® Resort, had a prosperous 2010, despite a struggling travel industry.  The contemporary designed and recently refreshed hotel in Orlando, FL, one of the world’s most competitive hotel markets, uses hotel Internet marketing leader VIZERGY for their Website design and marketing.  The independent Website, which adds to the hotel’s already strong presence on Holiday Inn’s corporate Website, is managed on VIZERGY’s Web World Publishing system, a content management system that provides flexibility, instantly updated site content and extensive reporting options.

From May through December of 2010, the site had approximately 53,000 visitors.  Of those 53,000, over 20,000 - nearly 40% - checked rates on the site’s booking engine (number of bookings and revenue are unavailable, as visitors are routed to Holiday Inn’s corporate booking engine).  The site’s new design and navigation helps with conversion rates, but the search engine optimization (SEO) is responsible for driving traffic, as the site ranks on Google and Bing/Yahoo! first page search results for 18 targeted keyword phrases.  Furthermore, of the approximate 53,000 total visitors from May through December, nearly 30,000 (almost 60% of total traffic) were a direct result of SEO.

The Holiday Inn’s site showcases the property’s walking distance proximity to Downtown Disney® and free shuttle services to other areas in the park – one of the world’s largest demand generators.  It’s heavy on WALT DISNEY WORLD® Resort content, including a call to action for tickets, an accommodations page, links to park information, special packages and content on weddings and meetings at the resort.  The Website also focuses on Holiday Inn’s first class service, luxurious amenities and how kids eat free and links to the hotel’s reviews on TripAdvisor®.

“Having worked with VIZERGY in the past, I know the value of their Website design, marketing and personal client services team,” says Doug Smith, Director of Leisure Travel & Electronic Marketing at the Holiday Inn and Z Ocean Hotel South Beach, another VIZERGY client.  “VIZERGY does everything in house, offering all the digital marketing services we need in one spot, eliminating the need to have multiple vendors.  Being able to quickly update our Websites on their Web World Publishing system is an added bonus.”
 
“Although the ultimate tourist attraction is next door, the amount of competition makes Orlando a difficult market,” says VIZERGY’s Senior Manager of Online Acquisition Marketing, Lisa Klueppel.  “But with our experienced design and SEO teams, we’re able to outdo the Holiday Inn’s comp set by driving traffic and instantly engaging visitors, so that a high percentage of them ultimately make it to the property’s corporate booking engine.”

VIZERGY, founded in 1998, is an award winning Internet marketing company that empowers hotels and resorts to drive revenue through the Internet.  VIZERGY offers Internet marketing, search engine optimization, paid search ads, Web site design, e-mail marketing, social media strategies and reservation services to help properties aggressively compete online.

For more information on VIZERGY and its services, please visit www.vizergy.com, call William Bellis at 904.389.1130 Ext. 171 or email william.b@vizergy.com.  Join us on Facebook and Twitter.

About Holiday Inn in the WALT DISNEY WORLD® Resort
The Holiday Inn in the WALT DISNEY WORLD® Resort exemplifies the standards of the $1 billion Holiday Inn® brand relaunch program with a contemporary design, increased quality, refreshed guestrooms and the best-in-class service for which the brand is long-known. The hotel is in walking distance of the Downtown Disney® Marketplace and offers many WALT DISNEY WORLD® Resort perks, such as complimentary transportation every 30 minutes to all Walt Disney World® theme parks and guaranteed access and preferred tee times at Walt Disney World® golf courses. Amenities within the hotel include: a heated, beach-entry pool and connected lap pool; a business center with 24-hour access; Kids Eat Free™ and all-day dining and complimentary Wi-Fi Internet access in all public areas and guestrooms. Holiday Inn in the WALT DISNEY WORLD® Resort is located at 1805 Hotel Plaza Blvd., Orlando, FL 32830, just 8 miles from Orange County Convention Center and 19 miles from the Holiday Inn in the WALT DISNEY WORLD® Resort 2 of 2 Orlando International Airport.  For reservations or more information please visit www.hiorlando.com or call toll free at 1-800-HOLIDAY (465-4329) or call the hotel directly at 407-828-8888.
 
About Holiday Inn Hotels & Resorts
With more than 1,300 hotels worldwide, Holiday Inn Hotels and Resorts is the most widely recognized lodging brand in the world.  In fact, Holiday Inn was one of the first international hotel brands to establish a presence in China in 1984. Holiday Inn Hotels and Resorts provides the services that business travelers need, while also offering a comfortable atmosphere where all people can relax and enjoy amenities such as restaurants and room service, swimming pools, fitness centers and comfortable lounges.  The casual atmosphere and amenities such as meeting and on-site business facilities, KidSuites rooms and, Kids Eat and Stay Free programs, demonstrate the long-standing commitment of Holiday Inn Hotels and Resorts to serving travelers and have helped to establish the brand as "America's Favorite Hotel."  For more information about Holiday Inn Hotels and Resorts, including IHG's new timeshare brand Holiday Inn Club Vacations, or to book reservations, call 1-800-HOLIDAY or visit www.holidayinn.com.



Contact:

William Bellis
Marketing Manager
William.b@vizergy.com
904-389-1130 ext. 171
www.vizergy.com

 

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