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Content Managed Mobile Websites Change the Game for Hoteliers

VIZERGY® Helps Hoteliers Stay Ahead of the Curve


Jacksonville, FL (June 10, 2010) – VIZERGY announces the release of a next generation mobile platform.  As the mobile smart phone industry rapidly gains momentum, the hospitality industry is forced to keep up.  With over 2.5 billion wireless subscribers worldwide, the need to go mobile is essential.  eMarketer reports nearly two-fifths of smart phone owners reported doing at least some of their leisure travel research on their mobile device, and more than one-quarter completed at least some of their bookings on their phone.  However, many hoteliers struggle to see where mobile fits in their hotel Internet marketing plans.  To help ease the confusion and bring hoteliers up to speed, VIZERGY offers its clients fully content managed mobile sites.
 
The fully content managed mobile site is not only the first of its kind, but provides a host of new marketing opportunities for hoteliers to boost bookings from a market that has yet to be fully infiltrated by the hotel industry.  The Brown Hotel, a luxury historic hotel in Louisville, KY, and Royale Parc Suites, a French Quarter styled resort near Disney World in Orlando, FL, are among the first to use the fully functioning content managed mobile Websites.
 
“We’re excited about the unveiling of the new Royale Parc Suites mobile site, it’s a great opportunity for us to tap into a growing market with unlimited potential,” says John Shreve, Royale Parc’s director of sales and marketing.  “It extends our visibility and offers an easily navigable mobile option for travelers on the go.” 
 
These sites are managed on the Web World Publishing system, a proprietary VIZERGY tool, which provides extensive analytics to help understand trends and buying habits of a property’s mobile users.  While there are several tools to help marketers, such as the ability to change content, photos and pages at anytime, the tools for a mobile site’s visitors are even more exciting.  Thanks to a translation tool, visitors across the globe can view the site in their native language, making the booking process easier.  The integrated smart phone functionality also allows for one touch auto dialing and one touch mapping with street views, a great tool for guests on the move.
 
“It’s all about convenience.  Mobile Websites are an amenity that guests will come to expect.  We work hard to stay ahead of the curve and offer our clients products and services that help make marketing their properties simple,” says VIZERGY President & CEO Joe Hyman.
 
VIZERGY®, recognized as the global search marketing leader, provides Internet marketing for hotels, resorts, luxury apartments, condos and vacation rental communities.  Established in 1998, VIZERGY offers results driven hotel Internet marketing strategies, digital design services e-commerce solutions, an online reservation system and GDS services. VIZERGY’s award winning track record and proprietary software helps clients drive more revenue and aggressively compete online.

For more information on VIZERGY and its services, please visit www.vizergy.com, call Amakeda Ponds at 904.389.1130 Ext. 179 or email Amakeda.p@vizergy.com.  Join us on Facebook and Twitter.

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Contact:

Amakeda Ponds
Marketing Manager
Amakeda.p@vizergy.com
904-389-1130 ext. 179
www.vizergy.com

 

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Also See: Technology Changes at the Speed of Light, so Must Your Knowledge; VIZERGY® Webinars – Free Hotelier Education from the Leaders in Search Marketing / May 2010

Positive Signs for the Hotel Industry; Hotels See Online Growth, even though Recession Still Brings Caution / March 2010

New Survey Provides Hoteliers Insight on Industry Trends; HSMAI and VIZERGY® Partner to Create Best Practices for Hoteliers / March 2010

New VIZERGY® Webinars – Increasing Website Bookings and Social Media; Free Expert Advice from the Search Marketing Experts / February 2010

VIZERGY® President & CEO Joe Hyman Earns Prestigious Honor; Named one of HSMAI s Top 25 Most Extraordinary Minds in Sales & Marketing / January 2010

New Internet Tool Makes Hoteliers' Lives Easier; VIZERGY® s My Web World® Undergoes Major Enhancement / January 2010

VIZERGY® Undergoing Expansion; Hotel Internet Marketing Company Thrives in Tough Economy / December 2009

VIZERGY® Wins Prestigious Adrian Awards; Company Recognized for Best in Web Marketing by the Hospitality Sales and Marketing Association International (HSMAI) / November 2009

VIZERGY® Webinars Internet Marketing and Social Media; Free Expert Advice from the Leaders in Search Marketing / November 2009

VIZERGY® Webinar Internet Marketing: Are You Doing the Basics? Free Expert Advice from the Leaders in Search Marketing / October 2009

WNW Hospitality Experiences Success with Aggressive Online Marketing; WNW generates significant increase in group leads in first few months / September 2009

VIZERGY® Enhances its Long-standing Google Qualified Company Status; Company s Entire Search Marketing Team now Google Qualified / September 2009

VIZERGY® Webinar Free Advice from Hotel Internet Marketing Leaders; Social Media How do I know where to start? / September 2009

New Distribution Management Tool Connects Directly to Expedia; VIZERGY® offers new tool linking hoteliers to over 70 Expedia affiliated sites / August 2009

VIZERGY® Webinar Free Expert Advice from the Leaders in Search Marketing / Internet Marketing: How to Drive Website Traffic / August 2009

VIZERGY® - One of the 50 Fastest Growing Private Companies in NE Florida; Hotel Internet Marketing Company Honored for Rapid Growth / August 2009

VIZERGY® Webinar – Internet Marketing: Are You Doing the Basics? Free Expert Advice from the Leaders in Search Marketing / June 2009

Hoteliers Seek New Ways to Cut Spending; New Tool Offers More Control of Web Site for Less / March 2009

VIZERGY® Honored with Prestigious Adrian Awards; Company Wins Seven Awards, Including Two Gold, from Hospitality Sales and Marketing Association International (HSMAI) for Best in Web Marketing / November 2008

Hotel Internet Marketing Company VIZERGY® Celebrates 10 Years of Profitability / September 2008

2,000 Hoteliers Manage Multiple Web Activities with Ease; VIZERGYTM's My Web WorldSM Platform Makes it Possible / June 2008

Web 2.0 Continues to Transform Hospitality Industry; VIZERGY's Oklahoma City Workshop Offers Hoteliers Tips for Success / May 2008
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