�We conducted an extensive search for a service that responds to our Internet marketing and GDS requirements, which the Unirez product certainly does,� says Mark Fioravanti, senior vice president of sales and marketing at Gaylord Entertainment. �Through Unirez, Gaylord Hotels has found a proven technology and dedicated client service that satisfies the needs of the meeting planners � as well as our convention and leisure guests � who depend on our flawless customer service and state-of-the-art technological support.�

Gaylord Hotels and its growing network are recognized for offering exciting amenities and entertainment, the best in fine dining, dedicated technology, and its hallmark � flawless customer service. Additionally, the company is known for successfully operating a number of specialty entertainment businesses � including the world-famous Grand Ole Opry. As the leader in Internet-based hotel reservations services, Unirez embodies the ideals of impeccable attention to detail and �can-do� customer service with their growing roster of more than 3,800 hotel clients.

�The Gaylord Hotels name is among the most famous lodging names in the world. To have been selected by this outstanding organization after a long, and very detailed process is extremely gratifying,� says Dwight Hendrickson, president and chief executive officer of Unirez. �To partner with Gaylord as they launch their own two-letter chain code is also very exciting for Unirez. Gaylord clearly understands the power of our system and it will provide them a competitive edge due to our real-time updating of all hotel information, giving a distinct advantage in today�s reactive market. In addition, having their newest resort in our own backyard of Grapevine makes the relationship even more special.�

For more information on Unirez visit www.unirez.com or call Dwight Hendrickson at (817) 416-5800.

About Unirez: Dallas-based Unirez is the leading provider of Internet-based ASP hotel reservations services. With more than 3,000 hotels using their services, Unirez is the fastest growing provider of reservations services in the world. Unirez owns and operates it�s own reservation system using the ASP model, meaning all applications run via the Internet. Unirez seamlessly connects clients to all global distribution systems and largest Internet travel web sites, as well as offers 24 hour private label voice services and customizable online booking capabilities for individually branded web sites. Unirez allows hotels to manage all of their information, including text, rates and inventory via the Internet.

About Gaylord Entertainment: Gaylord Entertainment (NYSE: GET), a leading hospitality and entertainment company based in Nashville, Tenn., owns and operates Gaylord Hotels branded properties, including the Gaylord Opryland Resort & Convention Center in Nashville and the Gaylord Palms Resort & Convention Center in Kissimmee, Fla., and the Radisson Hotel Opryland in Nashville. The company�s entertainment brands include the Grand Ole Opry, the Ryman Auditorium, the General Jackson Showboat, the Springhouse Golf Club, the Wildhorse Saloon and WSM-AM. For more information about the company, visit www.gaylordentertainment.com.