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Unirez Gains Broughton Hospitality Group Contract; Fastest
Growing Reservations System in the World Partners
with an Aggressively Growing Hospitality
Management Company
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DALLAS � AUG. 11, 2003 - Unirez, the fastest growing hotel reservations service in the world and Broughton Hospitality Group, an aggressively growing hospitality management company, announced an agreement for Unirez to provide the group of hotels its Internet-based ASP technology for GDS connectivity as well as its booking engine for the Casa Iguana Resort in Puerto Vallarta, Mexico. Unirez was awarded the business of providing GDS services to all four Broughton Hospitality Group properties including Casa Iguana Hotel in Puerto Vallarta, Mexico, Hotel Mojave in Palm Desert. Ca., the Inn of the Spanish Garden in Santa Barbara, Ca. and Hotel Huntington Beach in Huntington Beach, Ca.

�Of all the GDS providers we looked at, Unirez offered the most user-friendly inventory maintenance module,� says Larry Broughton, president of Broughton Hospitality Group. �In addition, Unirez went above and beyond the call of duty in the contract phase developing an agreement that was beneficial for both parties. Their professionalism and quality of work surpassed our expectations every step of the way. We look forward to a long-relationship with Unirez.�

As the leader in Internet-based hotel reservations services, Unirez shares these ideals of impeccable attention to detail and �can-do� customer service with their growing roster of more than 3,800 hotel clients. 

Dwight Hendrickson, president and chief executive officer of Unirez concurred, �We are elated Broughton Hospitality Group has entrusted us to handle a portion of their reservation service and GDS services at all properties. I have been fortunate to have known Larry for several years, and he is one of the real creative, passionate hoteliers in the business. On both a professional and personal level, this expanded relationship is very gratifying. In addition, Unirez provides real-time updating of all hotel information, giving Broughton Hospitality Group a distinct advantage in today�s reactive market.�

For more information on Unirez visit www.unirez.com or call Dwight Hendrickson at (817) 416-5800.

About Unirez: Dallas-based Unirez is the leading provider of Internet-based ASP hotel reservations services. With more than 3,800 hotels using their services, Unirez is the fastest growing provider of reservations services in the world. Unirez owns and operates it�s own reservation system using the ASP model, meaning all applications run via the Internet. Unirez seamlessly connects clients to all global distribution systems and largest Internet travel web sites, as well as offers 24 hour private label voice services and customizable online booking capabilities for individually branded web sites. Unirez allows hotels to manage all of their information, including text, rates and inventory via the Internet.

About Broughton Hospitality Group: Huntington Beach, CA-based Broughton Hospitality Group is an innovative hospitality management, sales, and consulting organization that is breaking the industry mold by combining a creative spirit with sound business principles.  Broughton Hospitality Group, Inc is committed to creating a business environment that is upbeat and fun, and where honesty, integrity and ethics matter.  BHG was formed in January 2000 and currently has four independent hotels in its portfolio; with plans acquire four additional hotels during the next year.  Prior to forming BHG, Larry Broughton was Vice President/Partner with Joie de Vivre Hospitality where he served for fourteen years.  For more information on BHG visit www.BroughtonHospitality.com or call Larry Broughton at (714) 848-2224.

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Contact

Dwight Hendrickson
President & CEO
Unirez, Inc.
2555 Southwest Grapevine Parkway, Suite 200
Grapevine, TX  76051 
817-416-5800 
817-722-1883 - fax 
www.unirez.com
[email protected]
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Also See Unirez Founder Wins �Emerging Entrepreneur of the Year� Award; Dwight Hendrickson Selected by Ernst & Young Institute / July 2003
Unirez, Inc. Names Mark Sadosky Vice President of Business Development / July 2003
Unirez Takes Hotels to Next Level of Seamless Connectivity; Allows Travel Agents on Amadeus to View Inventory and Rates Directly from Hotel / July 2003
Unirez Founder Finalist for Entrepreneur Award; Hendrickson Recognized for Redefining Reservations Industry / May 2003
Unirez Inks Deal With Hotel ZaZa / February 2003
Unirez Moves Crucial Reservations Infrastructure to Disaster - Proof Location; Server Relocation Ensures Peace of Mind for More than 3,000 Hotel Clients / February 2003
Unirez Wins Woodfin Suites Reservations Contract / February 2003
Lees Inns Selects Unirez to Enhance Chain's Competitive Strength / Oct 2002
Sun Suites Chooses Unirez to Help Drive Recognizable Value To Hotel Guests / Aug 2002
Unirez Helps Heartland Inns of America Capture More Business by Putting Them 'In the Right Places' / July 2002
Joie de Vivre Hospitality Delighted With Selection of Unirez as Provider of Private Label Reservation Services / July 2002
New York Hotelier Henry Kallan Taps Unirez to Provide Reservation Services for His Four Outstanding Boutique Hotels / June 2002 


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