"In considering our options for distributing our products, two compelling advantages set Unirez apart," said Chip Conley, Chairman and CEO of Joie de Vivre Hospitality. "Unirez offers our company dedicated support and services, and has superior technology to maximize our distribution in the most cost-effective manner," he added.

"Joie de Vivre is considered one of the most progressive and non-traditional management companies in the industry. They are a delight to work with and we are honored to have been selected by Chip and his team," Hendrickson said. "With a broad inventory of impeccable hotels and charming inns, Joie de Vivre Hospitality is among the nation�s most respected hospitality brands. We welcome Joie de Vivre into Unirez's growing global network," he noted.

Joie de Vivre Hospitality�s collection of 20 boutique hotels, restaurants, cocktail lounges and a full service day spa are all located in and around the greater San Francisco area. Offering a complete variety of luxurious hotels, business travel comfort, or intimate bed-and-breakfast warmth, the properties are located in San Francisco, Silicon Valley and Marin County. Included in the collection are hotels in San Jose, Wine Country Hotels, and the very unique Costanoa Coastal Lodge and Camp. Visit their web site at www.sftrips.com for more information.

Founded in 1999, Unirez is the fastest growing hotel reservation services company in the world with nearly 2800 client hotels representing in excess of 460,000 rooms. In its annual ranking of world-wide reservation services companies in 2001, Hotels Magazine noted that Unirez jumped from 10th place position in 2000 to 3rd place in 2001 following a year of 300% growth.

Based in Dallas, Unirez owns and operates its own reservations system utilizing the ASP model which allows all applications to run via the Internet. The Unirez system provides a revolutionary benefit to its users by allowing each hotel to manage all of its information by automatically uploading rates, availability and descriptive information on-line and in real time to the various electronic distribution channels. In addition, each distribution channel including GDS, Internet and Voice can be managed independently. The Unirez system incorporates advanced features including group and corporate direct booking capability, sophisticated management reporting, seamless connectivity to all global distribution systems, bookings through most of the largest hospitality Internet sites, 24-hour private label voice services, and on-line booking capabilities for individually branded web sites. Detailed information about Unirez can be found at www.unirez.com.