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Unirez Inks Deal With Hotel ZaZa
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Fastest Growing Reservations System in the World Partners with Dallas� First Urban Lifestyle Hotel

DALLAS � FEBRUARY 20, 2003 - Unirez and Hotel ZaZa have more in common than their hometown of Dallas.  Unirez, the fastest growing hotel reservations service in the world, and the urban lifestyle hotel recently teamed up to develop Hotel ZaZa�s reservations infrastructure.  Their mutual creative spirit and commitment to providing the best service in the business were cited as contributing factors. 

Hotel ZaZa has quickly gained a reputation for creating memorable experiences through their concept suites designed for urban adventurers.  Located in Uptown Dallas, Hotel ZaZa provides business travelers an opportunity to work hard and play hard without leaving the property. With its eclectic, casual and seductive Mediterranean elegance, Hotel ZaZa�s soul lies in a rich combination of sensual design, an impeccable attention to detail and a �can-do� staff whose mission is to exceed every expectation.  

As the leader in Internet-based hotel reservations services, Unirez shares these ideals of impeccable attention to detail and �can-do� customer service with their growing roster of more than 3,000 hotel clients.   

"On behalf of Hotel ZaZa, we conducted a lengthy search for a leader in technology and service that was willing to respond to our internet marketing and CRM needs,� noted Mark Van Hartesvelt, one of the Principals of Gemstone Resorts International, the management company for Hotel ZaZa.  �Unirez offers a proven technology and dedicated client service with senior management attention to our needs."

Dwight Hendrickson, president and chief executive officer of Unirez concurred, �We are delighted that Hotel ZaZa entrusted us to spearhead their reservations service.  Our proprietary Unirez system will allow Hotel ZaZa to instantaneously update descriptions, rates and availability to all reservation channels, including GDS, voice, the Hotel ZaZa Web site and major Internet travel sites, such as Orbitz and Travelocity. No one else in the industry provides real-time updating of all hotel information, giving Hotel ZaZa a distinct advantage in today�s reactive market.�

Hotel ZaZa has already begun using Unirez�s Hotel Factory system to handle its reservations. Hendrickson noted, �Hotel Factory will help Hotel ZaZa reduce the chance of human error by automating the updating of all their onward distribution channels. One input and Unirez�s system updates all the distribution channels globally.�  

Unirez�s system, Hotel Factory, was the first Internet-based ASP technology in the hotel reservations services marketplace and continues to lead the industry in customizing and automating the reservations process, allowing hotels to increase productivity and functionality.

For more information on Unirez visit www.unirez.com or call Dwight Hendrickson at (817) 416-5800.

ABOUT UNIREZ:  DALLAS-BASED UNIREZ IS THE LEADING PROVIDER OF INTERNET-BASED ASP HOTEL RESERVATIONS SERVICES.  WITH MORE THAN 3,000 HOTELS USING THEIR SERVICES, UNIREZ IS THE FASTEST GROWING PROVIDER OF RESERVATIONS SERVICES IN THE WORLD.  UNIREZ OWNS AND OPERATES IT�S OWN RESERVATION SYSTEM USING THE ASP MODEL, MEANING ALL APPLICATIONS RUN VIA THE INTERNET.  UNIREZ SEAMLESSLY CONNECTS CLIENTS TO ALL GLOBAL DISTRIBUTION SYSTEMS AND LARGEST INTERNET TRAVEL WEB SITES, AS WELL AS OFFERS 24 HOUR PRIVATE LABEL VOICE SERVICES AND CUSTOMIZABLE ONLINE BOOKING CAPABILITIES FOR INDIVIDUALLY BRANDED WEB SITES.  UNIREZ ALLOWS HOTELS TO MANAGE ALL OF THEIR INFORMATION, INCLUDING TEXT, RATES AND INVENTORY VIA THE INTERNET.  

ABOUT HOTEL ZAZA: HOTEL ZAZA IS LOCATED IN UPTOWN DALLAS, JUST BLOCKS FROM DOWNTOWN. HOTEL ZAZA IS AN URBAN LIFESTYLE HOTEL WHOSE INTERIOR DESIGN INCORPORATES AN ECLECTIC, CASUAL AND SEDUCTIVE ELEGANCE REMINISCENT OF THE MEDITERRANEAN. OFFERING THE PERFECT DESTINATION FOR BOTH THE BUSINESS AND LEISURE TRAVELER, IT HAS BEEN DESIGNED TO DELIVER BOTH STYLE AND SUBSTANCE TO HARD-WORKING, FUN-LOVING AND INTERESTING SOULS.  THE SOUTH OF FRANCE VILLA-STYLE STRUCTURE INCLUDES 146 LUXURIOUS GUEST ROOMS AND 13 UNIQUELY DESIGNED AND THEMED SUITES, ZASPA, A FITNESS CENTER, A REFRESHING URBAN OASIS AND SWIMMING POOL, ALONG WITH AN INTIMATE, MEDITERRANEAN-ASIAN RESTAURANT AND �WORLD BEAT RHYTHMS� BAR AT DRAGONFLY.    HOTEL ZAZA IS OWNED BY GIVENS RECORDS PROPERTIES, LTD. AND IS MANAGED BY GEMSTONE RESORTS INTERNATIONAL. FOR HOTEL ZAZA RESERVATIONS AND INFORMATION, CALL TOLL FREE 800-597-8399 OR VISIT WWW.HOTELZAZA.COM

ABOUT GEMSTONE: HEADQUARTERED IN PARK CITY, UTAH, GEMSTONE IS A FULL-SERVICE OPERATING AND ASSET MANAGEMENT COMPANY THAT SPECIALIZES IN LUXURY AND UPSCALE HOTELS AND COMPLEX RESORTS THAT INCLUDE A VARIETY OF COMPONENTS SUCH AS HOTELS, RESTAURANTS, RETAIL, RESORT AMENITIES SUCH AS BEACH, GOLF OR SKIING, TIME-SHARE AND OTHER HOSPITALITY-RELATED ACTIVITIES. THE COMPANY IS ENGAGED IN RESORT AND UNIQUE HOTEL MARKETING AND MANAGEMENT, ASSET MANAGEMENT AND CONSULTING FOR SUCH WELL-REGARDED HOTEL REAL ESTATE INVESTORS AS THE ARDEN GROUP, OLYMPUS REAL ESTATE PARTNERS, CITIGROUP AND OTHERS.  GEMSTONE CURRENTLY MANAGES OR ASSET MANAGES 15 PROJECTS IN ARIZONA, CALIFORNIA, COLORADO, FLORIDA, NEW MEXICO, PENNSYLVANIA, TEXAS, UTAH, VERMONT AND WASHINGTON.  FOR JOB OPPORTUNITIES AT GREAT HOTELS SUCH AS HOTEL ZAZA, VISIT WWW.GEMSTONEREORTS.COM.

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Contact

Dwight Hendrickson
President & CEO
Unirez, Inc.
2555 Southwest Grapevine Parkway, Suite 200
Grapevine, TX  76051 
817-416-5800 
817-722-1883 - fax 
www.unirez.com
[email protected]
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Also See Unirez Moves Crucial Reservations Infrastructure to Disaster - Proof Location; Server Relocation Ensures Peace of Mind More than 3,000 Hotel Clients / February 2003
Lees Inns Selects Unirez to Enhance Chain's Competitive Strength / Oct 2002
Sun Suites Chooses Unirez to Help Drive Recognizable Value To Hotel Guests / Aug 2002
Unirez Helps Heartland Inns of America Capture More Business by Putting Them 'In the Right Places' / July 2002
Joie de Vivre Hospitality Delighted With Selection of Unirez as Provider of Private Label Reservation Services / July 2002
New York Hotelier Henry Kallan Taps Unirez to Provide Reservation Services for His Four Outstanding Boutique Hotels / June 2002 


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