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"Personal Luxury Resorts & Hotels" and "Benchmark Resorts & Hotels" To the National Travel Press in New York City

The Woodlands (Houston), Texas, February 2014 … Benchmark Hospitality International®, a leading U.S.-based hospitality management company, formally introduced its new hospitality brands to the national travel press during a luncheon this week at Per Se in Manhattan:   Personal  Luxury Resorts & Hotels® and Benchmark Resorts & Hotels®.  Presenting both brands --  two of the hotel industry’s newest -- was Alex Cabañas, president & CEO of Benchmark Hospitality International. 

“Benchmark is taking a bold step forward in launching these two brands in order to link our properties together,” said Mr. Cabañas.   “While our new hotel brands will never take the primary position over the individual brand of each property, we want our guests to know they belong to a distinctive collection of  properties that can serve their needs for luxury leisure and business travel, as well as meetings and events in many of the country’s most important destinations.” 

Personal Luxury Resorts & Hotels  It’s Personal!  Welcome to a new world of personal luxury. A place where personal experience  exceeds expectations, where simplicity is the foundation for splendor, and where distinction is, above all, the basis for curating an ideal getaway. It’s found at Personal Luxury Resorts & Hotels.

The Personal Luxury Resorts & Hotels brand has one mission: to inspire travelers to dream big, and to turn those dreams into reality. From private horseback rides at sunset to underwater  escapes, or carefully-crafted wine and food pairings from our star-rated chefs,  our objective is to inspire, and tailor luxury travel specifically to our guests. 

Brief  History of Personal Luxury Resorts & Hotels   Nearly five decades within the top end of the hospitality industry   and extensive personal experience as a traveling executive inspired Benchmark's Founder & Chairman, Burt Cabañas, with unique perspectives on the meaning  of highly individualized, personalized travel.  Mr. Cabañas noticed as far back as the early 2000s a void in the luxury hotel marketplace for distinctively individualized service products that reflect the unique preferences of each guest -- and deliver on a brand promise of a highly personalized luxury experience for every guest.  This is a brand promise that begins long before the guest arrives, and never ends.  The Personal Luxury Resorts & Hotels brand is Benchmark Hospitality’s response to this need. 

In the 30+ years he has built Benchmark Hospitality International, Burt Cabañas imbued the company with profound sensitivity to meeting guests’ individual expectations for a superb experience, whatever the reason they are at a Benchmark property.  Alex Cabañas, Benchmark’s president & CEO explains, “Guest sensitivity is a distinctive platform for service excellence, which is the essence of the Personal Luxury brand, because luxury is so much more than bricks & mortar, and the best china and silver.” Mr. Cabañas continued, “It’s what makes each guest feel expected, anticipated and genuinely welcomed over and over again – even before they arrive!” 

James Simkins, COO Personal Luxury Resorts  & Hotels, stated, “we are and always will be all about understanding each of our guest's wants and needs, and then fulfilling them.  No two guests are the same – they all have a purpose in coming to our hotels.  It’s up to us to understand what that purpose is, and how we can facilitate its accomplishment. That’s our mission!"    

Cabañas, Simkins and Benchmark Hospitality are mirroring what is increasingly emerging  as a trend of "the new luxury," which is about quality and the experience of living.  "We are not just developing this idea  overnight," continued Alex Cabañas. 

"We've been germinating and carefully refining this over the last decade.  Hotels within our new collection that joined us during the past decade have seen significant success with the Personal Luxury model of individualized service excellence we were developing.  Even though managing through a challenging economic climate, many have achieved higher ADRs than most other properties within their competitive set, and gained placements on Travel+Leisure's World's Best Hotels lists, CondeNast Traveler’s 100 Top Hotels lists, and many more.”   Cabañas concluded with, “Those are great measurements of success, but our most satisfying endorsement is the overwhelmingly positive guest response." 

The Personal Luxury Resorts & Hotels brand collection:

Bardessono, Yountville, Napa Valley, California

Costa d'Este Beach Resort, Vero Beach, Florida

Hotel 1000, Seattle, Washington

Inn at Rancho Santa Fe, Rancho Santa Fe (San Diego), California

Marenas Beach Resort, Sunny Isles Beach, Florida

ONE Bal Harbour Resort & Spa, Miami Beach, Florida

Naples Bay Resort, Naples, Florida

Sorrento Hotel, Seattle, Washington

Willows Lodge, Woodinville, Washington

The Villas and Cottages at Turtle Bay Resort, North Shore, Oahu, Hawaii

The Villas of Grand Cypress, Orlando, Florida 

Benchmark Resorts & Hotels is a collection of independent hotels and resorts in exquisite destination settings that deliver personally-tailored service, locally sourced and highly customized cuisine, together with Four Diamond lodging to provide the assurance of the most productive, rewarding and authentic hospitality experience in the industry.  

For over three decades, Benchmark Hospitality International has grown, thrived, and set a new standard as a globally-recognized leader in independent resort, conference center, and hotel management.  Driven by a passion for excellence and providing an unparalleled guest experience, the cornerstone to Benchmark's success has been in creating unique and lasting memories for each and every valued guest.  This is the driving spirit behind the new Benchmark Resorts & Hotels brand. 

“Whether the majestic snow-capped peaks of Wyoming, the sun-drenched beaches of Hawaii and Curaçao, or the action and excitement of Fort Lauderdale, Miami and Tokyo,” stated Greg Champion, executive vice president & COO for Benchmark Hospitality International, “Each Benchmark Resorts & Hotels property captures the charm and lore of the surrounding culture, providing an authentically local and distinctively alluring travel experience.” 

From the guestroom, to the fine dining restaurant, the award-winning spa and world-class golf course, to the boardroom and ballroom, Benchmark's diverse portfolio of resorts, hotels, and conference centers offer endless choices for leisure and business travelers alike across the globe. 

The new Benchmark Resorts & Hotels collection: 

Bonaventure Resort & Spa, Fort Lauderdale, Florida

Chaminade Resort & Spa, Santa Cruz, California

Cheyenne Mountain Resort, Colorado Springs, Colorado

Downtown Conference Center, New York, New York

Eaglewood Resort & Spa, Chicago, Illinois

Edith Macy Hotel & Conference Center, Briarcliff Manor, New York

Eldorado Hotel & Spa, Santa Fe, New Mexico

Hotel Contessa, San Antonio, Texas

Santa Barbara Beach & Golf Resort, Curacao

Scottsdale Resort, Scottsdale, Arizona

Snow King Resort, Jackson Hole, Wyoming

Stonewall Resort, Roanoke, West Virginia

The Chattanoogan, Chattanooga, Tennessee

The Heldrich, New Brunswick, New Jersey

The Inn at Virginia Tech, Blacksburg, Virginia

Tokyo Conference Center Ariake, Minato-Ku, Tokyo

Tokyo Conference Center Shinagawa, Shinagawa, Tokyo

Turtle Bay Resort, North Shore, Oahu, Hawaii

About Personal Luxury Resorts & Hotels

Personal  Luxury Resorts & Hotels® includes unique hand-picked properties in spectacular  U.S. destinations coast to coast. Each hotel and resort delivers personal luxury in a spirit true to its own distinctive locale, yet in keeping with the collection’s shared mission. They represent a select portfolio of Benchmark Hospitality International®, which has been a leading  US-based hospitality management company for over 30 years.  Personal Luxury Resorts  & Hotels is the preferred choice of guests who yearn for transformation over accommodation, customization over conformity, and inspiration over predictability.  With Personal Luxury Resorts & Hotels, luxury is always personal. To become a fan on  Facebook, visit, or follow us on Twitter at

About Benchmark Resorts & Hotels®

Benchmark Resorts & Hotels® represents the finest in lodging, dining, recreational and meeting accommodations. Many are certified by the International Association of Conference Centers, the leading professional organization governing the multi-billion dollar conference center industry on five continents, and many have also been recognized with the coveted Benchmark Conference Centers® certification of meeting excellence.  Benchmark Resorts & Hotels deliver highly specialized service that anticipates guests’ needs and ensures a hospitality experience unsurpassed and long remembered.  To become a fan on Facebook, visit, or follow us on Twitter at

About Benchmark Hospitality International

Benchmark Hospitality International® is a recognized global leader in the management and marketing of resorts, hotels and conference centers.  The company’s two distinctive portfolios of properties, Benchmark  Resorts & Hotels® and Personal Luxury Resorts & Hotels®, represent the finest in guest-dedicated hospitality in unique destinations across the United States, in the Caribbean and Japan.  As a founding  member of the International Association of Conference Centers, Benchmark Conference Centers® maintain the highest standards for certification in meeting excellence. Benchmark Hospitality was launched in 1980 as an independent company and today operates worldwide from offices in The Woodlands (Houston), Texas, and regional offices in New Jersey, Washington State, Japan and Chile.  For additional company information visit  To become a fan on Facebook, visit, or follow us on Twitter at

Contact: Ken Ellens / 201-758-2864

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