DUBAI U.A.E. and MCLEAN, Va. - May 7, 2012 -  eforea: spa at Hilton, the innovative global spa concept continues its rapid global expansion with the opening of its first location in the Middle East. Located at Hilton Doha in Qatar, the 600-square-meter eforea: spa at Hilton offers an exclusive treatment menu, innovative design features and carefully selected product partners that appeal to today's savvy global travelers.

"This is a key milestone because it marks the arrival of both our first eforea: spa at Hilton in the region and our first hotel in Qatar," said Dave Horton, global head, Hilton Hotels & Resorts. "Our eforea concept has been well received by our guests and local spa-goers around the world. With more than 90 spas in development, eforea: spa at Hilton is proving to be a strong solution for our owners and a great addition to the guest experience."

The new, visually stunning 309-room Hilton Doha, the first hotel in Qatar for Hilton Hotels & Resorts and Hilton Worldwide, is ideally located on the headland of the capital city's prestigious Corniche. The hotel boasts a number of leading features, including: a 750-seat capacity ballroom, a dedicated conference wing, views of the Arabian Gulf from every bedroom, and six restaurants and bars, including the country's first Trader Vic's bar and restaurant.

The eforea: spa at Hilton location has been created with a blend of Arabesque design details and a contemporary, light finish to invite guests to "emerge brighter," the brand promise of eforea. The spa features five multi-purpose treatment rooms and one Thai massage and meditation room as well as one couples' suite with a steam rasul and one single suite with a steam rasul, providing a complete exfoliation experience. In addition, the spa boasts an extensive thermal lounge that includes a traditional sauna, two aroma steam experiences, a hydro pool, ice chute and two experience showers with aroma and color lighting. The thermal lounge experience also opens to the spa garden.

"It is an incredibly exciting time for Hilton Worldwide and our brands in the Middle East and Africa," said Rudi Jagersbacher, area president, Hilton Worldwide, Middle East & Africa. "Introducing eforea: spa at Hilton into this region is of great importance to us and supports our strong pipeline of individual hotels and growth of our market leading brands."

eforea: spa at Hilton was launched in October 2010 to meet the growing need for a spa experience designed specifically for today's global travelers. Already one of the fastest growing spas in the world, eforea: spa at Hilton offers a spa solution with consistent standards, customizable elements and ease of implementation. Today, 11 eforea: spa at Hilton locations are open in seven countries with more than 90 spas in development. Earlier this year eforea entered China with an opening at Hilton Guanzhou Tianhe and Sedona, Arizona, a popular U.S. spa destination with an opening at Hilton Sedona Resort & Spa.

At the core of the eforea concept are three signature spa journeys that pair a therapeutic approach with transformative journeys of the senses. The Essentials Journey is composed of powerful, technologically advanced treatments. The Escape Journey is a set of holistic experiences that integrate nourishing organic plant ingredients and traditional healing practices. The Men's Journey is a collection of problem-solving, re-energizing experiences designed specifically for men.

Hilton Doha's eforea: spa at Hilton features some of the world's top spa product brands throughout the treatment menu and retail area. Kerstin Florian offers a progressive range of results-oriented European facial, body and bath products and treatments sourced from natural resources that include algae, mud, herbal extracts, thermal mineral water and essential oils. The product line is founded in advanced phytotherapy, aromatherapy, thermal mineral, herbal and marine technology. LI'TYA draws on the revitalizing and restorative powers of Australia's native resources to provide a holistic spa experience. VitaMan provides a comprehensive line of Australian-made natural spa and grooming products formulated specifically for men.

About Hilton Hotels & Resorts
One of the most recognized names in the industry, Hilton Hotels & Resorts stands as the stylish, forward thinking global leader in hospitality. From inaugural balls and Hollywood award galas to business events and days to remember, Hilton is where the world makes history, closes the deal, toasts special occasions and gets away from it all. The flagship brand of Hilton Worldwide continues to build upon its legacy of innovation by developing products and services to meet the needs of tomorrow's savvy global travelers while more than 144,000 Team Members shape experiences in which every guest feels cared for, valued and respected. Today, the Hilton Hotels & Resorts portfolio includes more than 550 hotels in 80 countries and the brand remains synonymous with "hotel." Access the latest Hilton news at www.hiltonglobalmediacenter.com or begin your journey at www.hilton.com. Social media users can engage with Hilton at www.twitter.com/hiltononline, www.facebook.com/hilton and www.youtube.com/hilton. Hilton Hotels & Resorts is one of Hilton Worldwide’s ten market-leading brands.

About Hilton Worldwide
Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 93 years, Hilton Worldwide has offered business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 3,800 hotels and timeshare properties, with 630,000 rooms in 88 countries and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®.

Visit www.hiltonworldwide.com for more information and connect with Hilton Worldwide at
www.facebook.com/hiltonworldwide, www.twitter.com/hiltonworldwide, www.youtube.com/hiltonworldwide, www.flickr.com/hiltonworldwide and
www.linkedin.com/company/hilton-worldwide.