News for the Hospitality Executive |
Asheville, N.C. - As a part of the global Hilton Worldwide rebranding initiative for its DoubleTree brand, the formerly-known DoubleTree Hotel Biltmore is officially unveiling its new identity as the DoubleTree by Hilton Asheville-Biltmore, beginning with new exterior signage at its Hendersonville Road location. This is first phase of a renewed DoubleTree by Hilton business strategy that has been developed to further reinforce the brand’s relationship within the Hilton Worldwide portfolio of hotels and the company’s continued commitment to the future growth, expansion, and evolution of DoubleTree by Hilton within the hospitality industry. “Our team is very proud to be a part of the Hilton Family of Brands,” stated DoubleTree General Manager Robert Foster. “The renovations and brand change will enhance what we feel is already a great hotel experience for our guests.” The brand re-design is the first major change to the iconic brand since 1995. The global repositioning and rebranding strategy also is an evolution of the “by Hilton” branding that has existed for a fast-growing collection of hotels outside of the United States. Since 2007, the brand has maintained separate identities in different parts of the world. This updated business strategy now eliminates the potential for customer confusion and helps integrate the equity of the brand’s worldwide portfolio. Design features of the DoubleTree by Hilton brand identity include:
“We are confident this new brand strategy will enhance the DoubleTree by Hilton name to our guests,” stated Ron Storto, Vice President of Hospitality for Biltmore Farms. “The new identity, along with our on-site renovations, will better reflect our commitment to the overall guest experience at the DoubleTree by Hilton Asheville-Biltmore.” About DoubleTree by Hilton Asheville-Biltmore (www.BiltmoreFarmsHotels.com ) The DoubleTree by Hilton Asheville-Biltmore, an Asheville-based Biltmore Farms Hotels property, is a full-service hotel located one block from The Biltmore Estate and within walking distance of the historic Biltmore Village’s quaint shopping and restaurant district. This 197-room hotel offers guests a distinctive upscale ambience in a relaxing atmosphere, and a complimentary warm fresh-baked DoubleTree cookie upon arrival. Amenities include an indoor saline pool, complimentary high speed wireless Internet, an ultra-modern fitness facility and more. The property’s in-house catering partner, Dining Innovations, offers a variety of culinary and event options, ranging from small corporate meetings to full-scale weddings. The DoubleTree by Hilton Asheville Biltmore is a drop-off and pick up point for the Historic Asheville Trolley Tours and is only minutes from downtown Asheville, major interstates, the Blue Ridge Parkway and Asheville airport. For additional information, please visit www.BiltmoreFarmsHotels.com. |
Contact: Lauren Cooper (829) 771-2272 [email protected] |