�We are so excited about the wonderful prospects for our members with the new GDS chain code,� said Joe Carino, president, CARINO Hotels and Resorts Worldwide. �We look forward to assisting Royal Park Hotel as well as the rest of our member properties, as a �one-stop� shop offering revenue and reservations support as well.�

Not only will the new GDS chain code �UN� provide the ability for members to track the source of all reservations, it also opens up new opportunities for exposure and promotion of the properties. Seamless connectivity allows members to enter their data once and feed it across multiple channels, providing maximum exposure to more customers.  The GDS chain code will feed information to major travel agency systems including Sabre, Amadeus/Apollo/Gallileo, and Worldspan that connect directly to more than 600,000 travel agencies worldwide. In turn, these systems power consumer travel websites such as Orbitz, Travelocity and Expedia, among others.   Thus, the GDS code will also allow CARINO Hotels and Resorts Worldwide members to reach both businesses and consumers concurrently for the very first time ever since the organization�s inception.

�We are very excited about the new opportunities that adopting the CARINO GDS code will afford us,� said Lynnette Parkhill, director of sales and marketing for Royal Park Hotel. �The Royal Park Hotel offers an unexpected relaxed elegance, exquisite amenities and great value for the traveling guest in the downtown community.  We are excited to introduce our hotel and look increase awareness by maximizing our exposure.  By participating in their endeavor, we are confident that we�ll create new opportunities with customers as well as other businesses.�

CARINO Hotels and Resorts Worldwide will be using SynXis as its central reservation system provider. Through the partnership, consumers can book reservations at member hotels from CARINO�s branded website, or from the hotels� own websites. New member hotels that join CARINO Hotels and Resorts Worldwide in 2009 must take the new GDS code, while current members have the option of retaining their current code, or migrating to the new CARINO GDS code.

In addition to the new GDS chain code, CARINO Hotels and Resorts Worldwide has launched a new website, www.carinohotels.com, as well as a new 800 number and call center services for member properties. CARINO Hotels and Resorts Worldwide also recently changed its name from CARINO Collection in order to reflect a more global focus, and is currently in the process of re-branding the organization.

The Royal Park Hotel is located 30 minutes north of Detroit, MI. The AAA four-diamond hotel is within walking distance from downtown Rochester. Featuring 143 uniquely designed guest rooms and suites; relaxed and understated elegance is the specialty of the house. With event space accommodating up to 1,200 guests, the Royal Park Hotel is the ideal setting for corporate meetings, romantic weddings, intimate receptions and gatherings with family and friends. For more information, visit www.royalparkhotel.net. 

CARINO Hotels and Resorts Worldwide is the only hotel sales company that provides a centralized customer database, RFP tools and sales and marketing support for luxury hotels & resorts worldwide. With offices in New York and London, Chicago and Los Angeles, CARINO Hotels and Resorts Worldwide is a full service sales and customer information company, dedicated to assisting luxury hotels with the global sales process. At the heart of CARINO�s suite of services is SalesConnect 2.0TM, a web-based database of corporate, leisure and group account information.  For more information on CARINO Hotels and Resorts Worldwide, please visit the website at www.carinohotels.com or call (212) 808-6590.

Tammy Petersen 
CARINO Hotels & Resorts Worldwide 
312-988-4811 
[email protected]