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CARINO Collection Announces Companywide Name Change,
Repositioning and New Brand Identity
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Luxury Hotel Group Makes Changes As Part
of New Key Growth Initiatives for 2009
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NEW YORK CITY (December 17, 2008) – The CARINO Collection, a sales and customer information company dedicated to assisting independent luxury hotels, is pleased to announce a new company name, repositioning and a new brand identity and image.  These initiatives are just a few of the exciting changes taking place in this growing organization that provides reservations, sales and marketing to independent luxury hotels all over the world.  

Effective January 1, 2009, The CARINO Collection will be known as CARINO Hotels & Resorts Worldwide.  This new name more accurately reflects the global nature of the company and its plans to grow and expand its brand globally. In addition to a name change, the company will have a new logo that provides a more accurate visual representation of its image. CARINO Hotels & Resorts Worldwide will also be re-branding the organization with a new look and feel to all of its marketing and advertising materials, including the website, directory and all collateral materials. The new brand will be more in line with the upscale portfolio the company currently maintains.

"Due to the new business direction and internal growth at CARINO Hotels & Resorts Worldwide, we felt we needed a new "footprint" that more accurately defines not only our portfolio of hotels, but more importantly, the visual tone and functionality of our core business objectives,” said Edward Socorro, Vice President, Advertising & Marketing for CARINO. 

The new name and brand identity are part of a number of momentous changes the company is making in 2009, including the addition of a GDS code for the company’s member hotels and the addition of a number of new senior staff to the company. CARINO Hotels & Resorts Worldwide experienced a year of strong growth in 2008 and will continue to build on that momentum with these programs in an effort to focus on the company’s core business, continue to provide value and increase revenues to member hotels, and increase the organization’s collective presence in the global marketplace.  Since its inception in 2002, CARINO Hotels & Resorts Worldwide has maintained 95% of its members and expects in 2009 to retain that growth and expand its membership 20% with the addition of hotels worldwide. 

CARINO Hotels & Resorts Worldwide is the only hotel sales company that provides a centralized customer database, RFP tools and sales and marketing support for luxury hotels & resorts worldwide. With offices in New York and London, Chicago and Los Angeles, the CARINO Hotels & Resorts Worldwide is a full service sales and customer information company, dedicated to assisting independent luxury hotels with the global sales process. At the heart of the company’s suite of services is SalesConnect 2.0TM, a web-based database of corporate, leisure and group account information.  For more information on CARINO Hotels & Resorts Worldwide, please visit the current website at www.carinocollection.com or call 212- 808-6590.  Alternatively, you may revisit us on our new website www.carinohotels.com in Q1, 2009.

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Contact:

Tammy Petersen
CARINO Hotels & Resorts Worldwide
312-988-4811
 

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Also See: CARINO Collection Announces New Senior Staff Appointments; Luxury Hotel Group Adds Key Executive-Level Positions to Spearhead New Initiatives in Sales, Marketing and Reservations / December 2008
Carino Collection Continues Growth in 2008 Adding Fifteen New Members Across the Globe / October 2008
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