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CARINO Hotels and Resorts Worldwide Announces Realignment

Under direction of its Executive Committee and Advisory Board,
Luxury Hotel Group Plans New Initiatives


 

NEW YORK CITY (October 2, 2009) – CARINO Hotels and Resorts Worldwide announces it has realigned the organization’s strategic and tactical goals in order to better serve its member hotels.  Key departments within CARINO’s infrastructure impacted by the realignment include:

Sales 

CARINO will continue its focused approach of striving to achieve the goals of member hotels. A new PQF process has been incorporated that will allow the sales team to better track the RFP request and corresponding account activity in a seamless environment while streamlining the bidding process. 

In addition, CARINO has seen a tremendous corporate RFP spike in the London and San Francisco markets. CARINO’s offices will focus primarily on key segments, including corporate, travel trade and M.I.C.E. The expansion of the UK office with the addition of Andrea Hogg and Michael Wareham will focus on corporate sales and group business, augmented by the new West Coast office in San Francisco (spearheaded by Susie Chickles) will strategically position CARINO near major corporate transient and group accounts.

In the leisure segment, more attention will be given to maintaining top travel agency relationships, as well as developing high-level partnerships for CARINO’s members. To that end, CARINO has promoted Damali Johnson to Travel Industry Sales Manager. Johnson will be charged with overseeing and developing this key segment for CARINO Hotels and Resorts Worldwide.

Marketing, Advertising & Branding 

In 2009, CARINO launched a number of campaigns to maintain momentum and keep a strong presence in the travel market. To build on that momentum numerous initiatives are scheduled for launch throughout 2010.

Brand standards for CARINO Hotels and Resorts Worldwide will be introduced in order to ensure the integrity of the organization’s reputation and that of its members. This will ensure CARINO Hotels and Resorts Worldwide is represented in a consistent manner to our travelers while providing a “chain-like” environment to ensure CARINO travelers know what to expect.

CARINO will also be working to establish a loyalty program, utilizing a frequent stay system scheduled to début 2010.

Reservations/Revenue and Technology

In the area of Reservations in early 2009, CARINO launched its own unique GDS chain code “UN”.  As a result, CARINO will be adding a new staff position to the department. 

In the area of Technology, CARINO will be expanding its core SalesConnect 2.0 TM program, as well as making it more user-friendly for member hotels.  

“I’m very excited about the new initiatives we’ll be undertaking in 2009/2010 to better serve the needs of our members and the hospitality industry as a whole,” said Joe Carino, president, CARINO Hotels and Resorts Worldwide. “We were charged with re-evaluating our organization’s direction to ensure we continued to meet those needs in the most effective manner possible.” 

CARINO Hotels and Resorts Worldwide is the only hotel sales company that provides a centralized customer database, RFP tools and sales and marketing support for luxury hotels and resorts worldwide. With offices in New York, London, Chicago and San Francisco, CARINO Hotels and Resorts Worldwide is a full service sales and customer information company. At the heart of CARINO’s suite of services is SalesConnect 2.0TM, a web-based database of corporate, leisure and group account information.  For more information on CARINO Hotels and Resorts Worldwide, please visit www.carinohotels.com  or call 212- 808-6590.

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Contact:

Tammy Petersen 
CARINO Hotels & Resorts Worldwide 
312-988-4811 
tammy@lmpinternational.com
 

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Also See: CARINO Hotels and Resorts Worldwide Announces Hotel Berlin, Berlin to Adopt New GDS Chain Code; Four-Star Property to Take New Code UN as part of Luxury Hotel Group s Effort to Track Sources of All Reservations, Provide Maximum Exposure for Properties / August 2009
CARINO Hotels and Resorts Worldwide Announces Amalfi Hotel Chicago to Adopt New GDS Chain Code; Chicago Boutique Hotel to Take New Code UN as part of Luxury Hotel Group's Effort to Track Sources of All Reservations, Provide Maximum Exposure for Properties / August 2009
CARINO Hotels and Resorts Worldwide Announces Beechwood Hotel to Adopt New GDS Chain Code; Worcester, MA Boutique Hotel to Take New Code UN as part of Luxury Hotel Group's Effort to Track Sources of All Reservations, Provide Maximum Exposure for Properties / June 2009
Carino Hotels and Resorts Worldwide Announces Launch of New website, www.CarinoHotels.com ; Luxury Hotel Group's New Site Showcases Member Hotels with Streamlined Design, Consumer Booking Capability and Unique Marketing & Advertising Opportunities / May 2009
Carino Hotels and Resorts Worldwide Announces The Stoneleigh Hotel & Spa to Adopt New GDS Chain Code; Dallas Hotel to Take New Code UN as part of Luxury Hotel Group's Effort to Track Sources of All Reservations, Provide Maximum Exposure for Properties / May 2009
Carino Hotels & Resorts Announces Sorrento Hotel First Member to Take New UN GDS Chain Code; Seattle Hotel First to Take New Code UN as part of Luxury Hotel Group's Effort to Track Sources of All Reservations, Provide Maximum Exposure for Properties / April 2009
Carino Hotels & Resorts Worldwide Announces Colleen McCollum Named to Irish Echo’s “Top 40 under 40” / February 2009
Carino Hotels & Resorts Worldwide Celebrates Successes, Announces Plans for 2009 at 7th Annual Global Conference; Exciting Growth Initiatives at Luxury Hotel Group include Addition of GDS code for Members, Organization's Re-branding, Senior Staff Additions / February 2009
CARINO Hotels & Resorts Announces Appointment of Director, Sales & Development for Europe, Middle East and Africa Regions; Luxury Hotel Group Welcomes Jan Jacobsen to CARINO Hotels & Resorts / January 2009
CARINO Collection Announces Companywide Name Change, Repositioning and New Brand Identity; Luxury Hotel Group Makes Changes As Part of New Key Growth Initiatives for 2009 / December 2008
CARINO Collection Announces Companywide Name Change, Repositioning and New Brand Identity; Luxury Hotel Group Makes Changes As Part of New Key Growth Initiatives for 2009 / December 2008
CARINO Collection Announces New Senior Staff Appointments; Luxury Hotel Group Adds Key Executive-Level Positions to Spearhead New Initiatives in Sales, Marketing and Reservations / December 2008
Carino Collection Continues Growth in 2008 Adding Fifteen New Members Across the Globe / October 2008
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