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CARINO Hotels and Resorts Worldwide Announces Beechwood Hotel
to Adopt New GDS Chain Code

Worcester, MA Boutique Hotel to Take New Code “UN” as part of Luxury Hotel Group’s Effort to
Track Sources of All Reservations, Provide Maximum Exposure for Properties
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NEW YORK CITY (June 4, 2009) – The Beechwood Hotel, a luxury boutique hotel located in Worcester, Massachusetts, has announced it will adopt CARINO Hotels and Resorts Worldwide’s new Global Distribution System (GDS) code “UN”. CARINO Hotels and Resorts Worldwide, a sales and customer information company dedicated to assisting luxury hotels, has launched the GDS code so that participating members will now be able to see and track directly the measurable results that the organization delivers.  

“We are so excited about the wonderful prospects for our members with the new GDS chain code,” said Joe Carino, president, CARINO Hotels and Resorts Worldwide. “We look forward to assisting the Beechwood Hotel, as well as the rest of our member properties, as a “one-stop” shop offering revenue and reservations support as well.”  

Not only will the new GDS chain code “UN” provide the ability for members to track the source of all reservations, it also opens up new opportunities for exposure and promotion of the properties. Seamless connectivity allows members to enter their data once and feed it across multiple channels, providing maximum exposure to more customers.  The GDS chain code will feed information to major travel agency systems including Sabre, Amadeus/Apollo/Gallileo, and Worldspan that connect directly to more than 600,000 travel agencies worldwide. In turn, these systems power consumer travel websites such as Orbitz, Travelocity and Expedia, among others.   Thus, the GDS code will also allow CARINO Hotels and Resorts Worldwide members to reach both businesses and consumers concurrently for the very first time ever since the organization’s inception.  

“We are very excited about the new opportunities that adopting the CARINO GDS code will afford us,” said Mark Waxler, general manager for the Beechwood Hotel. “Our property combines the best of the leisure and business travel worlds, with a quiet, park-like setting and easy proximity to the downtown Worcester business and entertainment districts. We are continually looking for new ways to get the word out about the hotel and maximize our exposure, and are confident that by participating in this endeavor we will create new opportunities with consumers as well as other businesses.” 

CARINO Hotels and Resorts Worldwide will be using SynXis as its central reservation system provider. Through the partnership, consumers can book reservations at member hotels from CARINO’s branded website, or from the hotels’ own websites. New member hotels that join CARINO Hotels and Resorts Worldwide in 2009 must take the new GDS code, while current members have the option of retaining their current code, or migrating to the new CARINO GDS code.  

In addition to the new GDS chain code, CARINO Hotels and Resorts Worldwide has launched a new website, www.carinohotels.com, as well as a new 800 number and call center services for member properties. CARINO Hotels and Resorts Worldwide also recently changed its name from CARINO Collection in order to reflect a more global focus, and is currently in the process of re-branding the organization.  

As the only boutique hotel property in the Worcester, MA area, the Beechwood Hotel combines a unique blend of world-class lodging and amenities amidst a setting of old world charm and hospitality. From its unique circular structure and lush landscaped grounds to its dignified yet inviting décor, the hotel offers its guests spectacular visual delights both inside and out. Situated in a Biomedical Park, the trees, historical buildings and impeccable landscaping surrounding the property create a picturesque and relaxing atmosphere. Located in the heart of central Massachusetts, the hotel is just minutes from the Worcester downtown business district, the excitement of music, entertainments, sports, universities and convention venues.  For more information on the property, visit www.carinohotels.com

CARINO Hotels and Resorts Worldwide is the only hotel sales company that provides a centralized customer database, RFP tools and sales and marketing support for luxury hotels & resorts worldwide. With offices in New York and London, Chicago and Los Angeles, CARINO Hotels and Resorts Worldwide is a full service sales and customer information company, dedicated to assisting luxury hotels with the global sales process. At the heart of CARINO’s suite of services is SalesConnect 2.0TM, a web-based database of corporate, leisure and group account information.  For more information on CARINO Hotels and Resorts Worldwide, please visit the website at www.carinohotels.com or call 212- 808-6590.

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Contact:

Tammy Petersen
CARINO Hotels & Resorts Worldwide
312-988-4811
tammy@lmpinternational.com
 

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Also See: Carino Hotels and Resorts Worldwide Announces Launch of New website, www.CarinoHotels.com ; Luxury Hotel Group's New Site Showcases Member Hotels with Streamlined Design, Consumer Booking Capability and Unique Marketing & Advertising Opportunities / May 2009
Carino Hotels and Resorts Worldwide Announces The Stoneleigh Hotel & Spa to Adopt New GDS Chain Code; Dallas Hotel to Take New Code UN as part of Luxury Hotel Group's Effort to Track Sources of All Reservations, Provide Maximum Exposure for Properties / May 2009
Carino Hotels & Resorts Announces Sorrento Hotel First Member to Take New UN GDS Chain Code; Seattle Hotel First to Take New Code UN as part of Luxury Hotel Group's Effort to Track Sources of All Reservations, Provide Maximum Exposure for Properties / April 2009
Carino Hotels & Resorts Worldwide Announces Colleen McCollum Named to Irish Echo’s “Top 40 under 40” / February 2009
Carino Hotels & Resorts Worldwide Celebrates Successes, Announces Plans for 2009 at 7th Annual Global Conference; Exciting Growth Initiatives at Luxury Hotel Group include Addition of GDS code for Members, Organization's Re-branding, Senior Staff Additions / February 2009
CARINO Hotels & Resorts Announces Appointment of Director, Sales & Development for Europe, Middle East and Africa Regions; Luxury Hotel Group Welcomes Jan Jacobsen to CARINO Hotels & Resorts / January 2009
CARINO Collection Announces Companywide Name Change, Repositioning and New Brand Identity; Luxury Hotel Group Makes Changes As Part of New Key Growth Initiatives for 2009 / December 2008
CARINO Collection Announces Companywide Name Change, Repositioning and New Brand Identity; Luxury Hotel Group Makes Changes As Part of New Key Growth Initiatives for 2009 / December 2008
CARINO Collection Announces New Senior Staff Appointments; Luxury Hotel Group Adds Key Executive-Level Positions to Spearhead New Initiatives in Sales, Marketing and Reservations / December 2008
Carino Collection Continues Growth in 2008 Adding Fifteen New Members Across the Globe / October 2008
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