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Casino Hotels Rely on Service and Experience from
Revenue Management Providers

Service and Support are Essential to Maximize Potential of Revenue Management Systems

January  2009 – When it comes to maximizing revenue potential, casino hotel companies understand that service and support ace nearly every other benefit a technology provider can deliver today to their complex business. Revenue managers at the world’s largest casino hotel companies say that beyond solid technology, a system provider’s service, business expertise and IT support are essential to their success.

Harrah’s Entertainment, Inc. hosts Rainmaker’s revolutionSM revenue management system on Harrah’s own servers and maintains its own development box.  There is a tight link between the companies that includes biweekly meetings where the Harrah’s and The Rainmaker Group’s teams discuss ways to use the technology to meet the latest price optimization business challenges, such as how to create the most profitable overbooking strategy to maximize revenue generated.

“Harrah’s has relied on some form of Rainmaker’s technology for eight years, and our 33 properties continue to use its revenue management system today,” said Chris Bishop, senior director of corporate revenue management for Harrah’s Entertainment, the world’s largest provider of branded casino entertainment. “Revenue management technology is essential to our operation, and so is Rainmaker’s shared knowledge of the casino business; we do not have to pay for Rainmaker’s learning curve.”     

Rainmaker’s team offers ongoing training and support to Harrah’s revenue management and IT team so Harrah’s guest rewards program delivers optimum benefits to the company.  The Rainmaker system integrates with Harrah’s large Total Reward database that tracks every player individually to provide the highest service level to all guests by optimizing room rates based on total guest value. The Total Reward system’s transparency helps guests understand their own gaming level, as well as the additional benefits at the next highest level if they play more.   Players that understand their gaming levels, understand the prices they pay, or do not have to pay when comped, for hotel rooms.  

Maximize group business

With group sales comprising as much as 40 percent of many casino hotels’ business, Rainmaker software also provides large-group RM for the gaming industry—unlike any other revenue management solution. Rainmaker works consistently to extend the value of its revolution Product Suite to optimize rates and profitability for the unique operations and marketing strategies of gaming properties.

“The Rainmaker team works with many of the largest casino hotel companies to adapt the revolution Product Suite system to each firm’s operation and policies while finding the best ways for us to optimize the profitability for the large group business segment,” said Bruce Barfield, president of The Rainmaker Group.

The Rainmaker support team works closely with companies that include Foxwoods Entertainment, Trump Entertainment Resorts, MGM Mirage, Harrah’s Entertainment, Boyd Gaming and others to enable its clients to:

  • Optimize profitability while protecting negotiated group rates
  • Adapt the system to forecast group pickup and base rates on real group activity
  • Provide “revenue by building” and other custom reporting.

Bruce Barfield
Harrah’s Chris Bishop said, “The Rainmaker team understands our industry and is always ready to help with business focused counsel when we have questions.”

Valuable give and take

For Bishop, the partnership with Rainmaker provides a valuable give and take. “Along with our bi-weekly meetings, we also provide input to Rainmaker’s development team that we think will enhance the system,” he said. “Rainmaker’s support team frequently implements our ideas in version upgrades.  Additionally, Rainmaker’s annual casino hotel steering committee meetings are a valuable peer forum to brainstorm ideas that inform system development, most recently the Version 1.6 upgrade.”

Operators view those meetings as an important part of Rainmaker’s service and ongoing education that focuses on the latest revenue management strategies.  Barfield said, “Rainmaker relies on the meetings as an ‘operator think tank’ to learn how the industry is changing and listen to what we can do to make our products more effective for users.  When a system provider is knowledgeable about its clients’ business and willing to provide personalized service, a true partnership develops that adds value to the companies and the entire industry.”    

About Rainmaker Group

The Rainmaker Group is a software and services company that provides revenue management for more than one-half million units in the gaming hospitality, multifamily housing and other industries.  Rainmaker implements and supports the revolution Product Suite, which maximizes total property profitability for operators of casino hotels and other hospitality enterprises.  The company enables clients to identify and maintain availability for their most profitable revenue sources through revenue management implementations.  The Rainmaker Group helps casino hotels increase profitability through the accurate, instantaneous ability to determine the minimum acceptable value of each guest.  This increases client profitability by securing the most profitable customers and developing more effective business processes.  Hospitality clients include Boyd Gaming, Harrah’s Entertainment, Omni Hotels, MGM MIRAGE, Trump Entertainment Resorts and other leading hotel companies.   

The Rainmaker Group also provides the revolution LROtm profit optimization solution that enables multifamily housing operators to maximize revenue from apartment leases.  revolution LRO lease rate improvement results have been reviewed and validated by independent accounting firms.  For more than five years revolution LRO has delivered optimized leasing rates to the largest operators in the industry including Archstone, Equity Residential, Post Properties, Laramar Group, Home Properties, Simpson Housing, Mid-America Apartment Communities, Carmel Partners and other leading multifamily housing companies.


The Rainmaker Group
Tammy Farley
5755 North Point Parkway
Suite 77
Alpharetta, GA  30022
Phone:  678-578-5777

Media Contact: 
Julie Keyser-Squires, APR 
Softscribe Inc.

Also See: Website Delivers Clear Evidence that Revenue Management Software Boosts Apartment Net Operating Income; Website is free source for reliable revenue management information to drive higher profitability for multifamily operators / December 2008
The Rainmaker Group, Leader in Profit Optimization Software, Opens Regional Office in Singapore; Expands Global Presence, Hires Managing Director Vivek Bhalla to Bring 'Total Customer Value' Revenue Strategy to Casino Hotels and Gaming in Asia Pacific Market / November 2008
The Rainmaker Group, Microsoft Team to Leverage Future Products for Gaming Hospitality Operators; Partnership Will Enable Operators to Extend Enterprise Data beyond Revenue Management / November 2008
Foxwoods Installs The Rainmaker Group's revolution Revenue Management System; Largest casino in North America uses Rainmaker to optimize profitability at 4 hotels with 2,221 rooms / October 2008
The Rainmaker Group 5th Annual Client Steering Committee Meeting Taps Financial Analysts for Revenue Think Tank; Wall Street analysts urge adoption of technology to drive greater revenue / October 2008
Carmel Partners Selects Rainmaker revolution LROTM Revenue Optimization Solution for 57 Communities; LRO delivers 3.55% lift in revenue billed per unit in 8 community pilot test / September 2008
Hollywood Casino Tunica Installs Rainmaker revolutionsm Revenue Management, Optimizes Rates, Occupancy; 494-room Hollywood / September 2008
Multifamily Housing Organizations Maintain Momentum; Revenue Management Strategies and Technologies Make Good Partners in Today's Economy / August 2008
Casino Hotel Operators Wield Strategies and Technology to Tame a Softening Market; Savvy revenue managers increase 'cash' customers, leverage revenue optimization technology to minimize the downturn's effect / August 2008
The Rainmaker Group Announces revolutionsm Product Suite on Microsoft Software Platform; Microsoft relationship enables flexible hosting options for Rainmaker’s profit optimization clients / June 2008
Wynn Las Vegas Implements Rainmaker revolution  Revenue Management; Rainmaker tapped by Wynn to optimize total customer value for 5-Star, 5-Diamond resort - / June 2008
Follow the Money: 10 Years of Profit Optimization Progress Pays Off for Operators; Customer service, revenue management focus in two markets a winning strategy for The Rainmaker Group and its clients / April 2008
The Rainmaker Group Welcomes Rod Collier and John W. Wallace to its Management Team; New top-level talent adds to Rainmaker's 250 years of combined profit optimization expertise in the revenue management community / March 2008
Rainmaker Transitions Post Properties' LRO Lease Optimization System to SunGard Hosting; SunGard frees Post team from system responsibilities, hosts application and database / January 2008
Rainmaker Group Leads Revenue Management Panel at GA Tech Conference; Rainmaker hosts Harrah's, MGM MIRAGE, Archstone-Smith execs for Revenue Management thought leadership event / October 2007
'Increasing Revenue' is Focus of Rainmaker Group Client Steering Committee Meeting; Multi-family executives assemble to shape future revenue optimization innovations / September 2007
Four Major Multi-Family Housing Operators Select The Rainmaker Group for Revenue Management Pilot Launch; Revenue Management specialist, Rainmaker, tapped for lease/rent rate lift programs by REITs and independents / August 2007
Mid-America Apartment Communities Installs Rainmaker revolution LRO SM Revenue Management Throughout 140 Properties; revolution LRO delivers a 3% rate increase to Mid-America in pilot test / August 2007
The Rainmaker Group and Realty DataTrust Partner to Introduce Optimized Multi-Dimensional Online Pricing for the Apartment Industry; Revolution LRO clients now able to market optimized rental rates on the Internet through VaultWare™ online leasing solution / June 2007
Trump Entertainment Resorts Installs Rainmaker Group revolutionsm Revenue Management Suite in All Atlantic City Properties; Trump uses revolution RM to optimize rates, manage increased demand for three properties and 2,900 rooms / June 2007
The Rainmaker Group Launches New Version of Multi-Family Housing Revenue Management System, revolution LRO; Revenue Management leader taps two math Ph.D.s, leverages data for more profitable business decisions by MFH operators / May 2007
The Rainmaker Group's 2007 Client Steering Committee Conference Expands 'Product Roadmap'; Revenue Management leader listens to users for product development guidance / April 2007
Casino Hotels Boost Profits with Rainmaker Group, Agilysys Tech Collaboration; Revenue Management and Property Management Systems identify profitable gamers / March 2007
The Rainmaker Group Hosts 3rd Annual Client Steering Committee Meeting; User Input to Guide Development; Revenue Management leader taps users for 'Project Roadmap,' assesses client priorities / March 2007
The Rainmaker Group Increases Staff 30%, Relocates to Larger Offices; Revenue Management leader adds business unit, expands to service growing client demand / March 2007
The Rainmaker Group Launches Revenue Management Pilots with Four Major Multi-Family Housing Operators; Rainmaker revolution LROsm system demonstrates immediate lease/rent revenue lift / January 2007
Boyd Gaming Hits 'Jackpot' With Revenue Management Strategy; Focus on guest value gives the advantage to the house / September 2006
The Rainmaker Group to Share Expertise at Revenue Management and Pricing Conference; Rainmaker Executive VP, Tom Walker, will speak at EyeforTravel Revenue Management and Pricing in Travel 2006 Conference / August 2006

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