Tucson, Scottsdale and Flagstaff CVBs Launch nSight Travel Intelligence
February 19, 2014 4:59am
Leading Arizona Destination Marketing Organizations use online travel analytics and consumer insights to target travelers and increase visitation
NASHVILLE, TN - February 19, 2014 - The Convention and Visitors Bureaus (CVBs) of Tucson, Scottsdale and Flagstaff are expanding their market perspectives with nSight, the leading business intelligence solution for the online travel industry. With nSight, these top Arizona CVBs can now see who is searching and booking the destinations from travel websites worldwide to improve marketing efficiency and drive higher visitation. The application will be part of each CVB's marketing strategy, helping gain access to better, more actionable data, optimize target marketing and move beyond the traditional fragmented view of online travel consumer behavior.
"Tucson's personality is free thinking - without borders, much like nSight's view of the online travel marketplace," explained Allison Cooper, Vice President of Sales and Marketing for Visit Tucson. "With a full view of global online demand from nSight, we'll have the insight and control we need to expand visitation to Tucson across domestic and international markets."
Aggregating 25 billion global travel searches and bookings from 5,000 online travel websites, nSight's decision platform offers creative data visualization, concise analytics and compelling graphics. The intuitive interface allows users to discover trends, benchmark competitors and reveal opportunities, and then act on the information quickly.
"Scottsdale offers a unique, exclusive travel experience," explained Caroline Stoeckel, Vice President of Marketing for the Scottsdale Convention and Visitors Bureau. "nSight allows us to identify specific consumer types looking and booking Scottsdale online, specifically enabling us to see our demand independent of the larger market in the region, Phoenix. Then, using custom market and persona analytics in nSight, we can easily identify active consumers with similar characteristics and behaviors to shift bookings to us in Scottsdale."
Through advanced analytics, nSight enhances consumer search and booking data with offline demographic and psychographics along with web behavioral data. This provides a view of what the consumer looks like behind every search and booking, benchmarked into 10 unique persona categories.
"Located in the mountains of Arizona with four distinct seasons, Flagstaff attracts a wide variety of visitors from around the world," explained Heather Ainardi, Marketing and Public Relations Manager at the Flagstaff Convention and Visitors Bureau. "In the past, we've used intercept studies and visitation data to construct our media schedule; however, with nSight we can segment by search and booking behavior, source market, season or persona for a complete view of active consumers. That's data I can apply directly to our 2014 planning and real-time digital campaigns."
In addition to receiving insights generated from their CVB's subscription, hotels in these three markets will receive a free online market view of their state when subscribing to nSight, compliments of its CVB.
"Tucson, Scottsdale and Flagstaff are forward-thinking destinations," said Jami Timmons, President and Chief Product Officer at nSight. "The use of travel intent data offers the competitive advantage they'll use to inform their Arizona hotels and attractions on travel trends, supporting data-driven marketing and generating incremental tourism revenue at the local level."
online travel consumer behavior
Contact: Katrina Pruitt-Andrews,
Vice President of Marketing
Aptech Computer Systems Announces Strategic Partnership With Inova Payroll
TravelClick and Google Expand Partnership to Help Hoteliers Maximize Revenue in an Increasingly Competitive Market
Panache Management, LLC Selects Aptech Business Intelligence and Enterprise Back Office
Urgo Hotels & Resorts Selects Aptech's Enterprise Financial Systems for 42 Properties
Closing Out 2017, North American Hoteliers See Solid Gains in Rates and Bookings
TravelClick and First Hotels Scandinavia Announce Exclusive Strategic Customer Relationship
Aptech's PVNG Web-Based Enterprise Accounting Goes Live at 2 Hotel Companies
More Than 10,000 Hotel Properties Worldwide Rely on IDeaS' Advanced Analytics for Confident Revenue Management
ProfitSword Promotes Maureen Allen to Newly Created President Position
North American Hoteliers Open the Last Quarter of 2017 with Solid Rate and Booking Growth
TravelClick Expands Strategic Business Intelligence Relationship with Hyatt
Aptech's Execuvue® Delivers Next-Day Portfolio Analysis for Multiproperty Operators
Peachtree Hotel Group Chooses Profitsword for Business Intelligence Platform
Three Hotel Companies Select Aptech PVNG Enterprise Accounting
TravelClick Releases New Demand360 Platform with Customizable Alerts
Top Hotel Management Company Implements Aptech’s Execuvue® Business Intelligence System
Hotelsoft Expands Its Development Center, Beefs Up Offerings
Glacier House Hotels Installs Aptech’s PVNG Web-Based Enterprise Accounting
The Rainmaker Group to Present Total Revenue Management Approach for Casino Hotels at INFORMS 2017
Aptech Computer Systems Launches New Service-Focused Website
Please login or register to post a comment.