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Partnership Brings Genares Clients Cutting-Edge Review Analysis and Semantic Technology

Dallas, Texas and Munich, Germany --  November 26, 2013-- TrustYou, the market leader in online reputation management for the hospitality industry has partnered with Genares Worldwide Reservations Services, Ltd. to provide hotels with integrated, 360-degree online reputation management solutions to analyze online reviews and social media content, increase volume of reviews, distribute content across sales channels and ultimately drive revenue.

TrustYou's data-driven, revenue-building approach has a proven track record of delivering results when used to its maximum potential. It puts hoteliers in control of their property's reputation with advanced Reputation Monitoring and analytics, Reputation Marketing Tools and Reputation Surveys. The toolset allows hoteliers to understand what is said, increase reviews, distribute content and strategically market a property's reputation.     

"Both Genares and TrustYou are passionate about delivering exceptional, cutting-edge tools and technology to hoteliers. With the growing importance of reviews in the booking process, online reputation management is of upmost importance. This partnership brings the best online reputation management suite to hoteliers across the globe," said Alan Young, SVP of Marketing and Strategic Partnerships at TrustYou.  

Genares offers hoteliers a tremendous wealth of services meant to help increase revenue and market their properties with custom and expandable hotel reservation systems and marketing support. Working with TrustYou's reviews and user-generated content is therefore a natural fit for Genares. 

Ursula Rhode, COO of Genares said, "The hospitality industry is incredibly competitive. In order to succeed, hotels must understand work with online reviews and comments.  TrustYou allows them to do just that, simply and effectively. The benefits of working TrustYou are tremendous and will help our clients to drive more bookings and transparently market (and improve) their hotels' reputations."

About TrustYou

Since 2008, TrustYou has set the standard for reputation management with solutions for hospitality-industry businesses to analyze online reviews, tweets and posts across the social web, to gather trusted reviews directly from its customers, and to use the authentic conversations to successfully market online reputations.

TrustYou's monitoring dashboards capture sentiment and opinions from millions of comments in one easy-to-view place from sources like Tripadvisor, Facebook, Google+, Twitter, Yelp and more across 23 different languages. In addition, TrustYou provides free online customer satisfaction surveys and marketing tools for all hotels.  TrustYou's international team hails from 23 countries and speaks more than 20 different languages. The company already has more than 12,000 customers in 60 countries and monitors over 400,000 hotels, provide an extensive base for competitive analysis.  TrustYou's clients include individual hotels, independent boutique chains, destinations and major global brands such as Accor, Marriott, Starwood, Hard Rock Cafes and Best Western Hotels. The company's partnerships span an impressive variety of organizations; from tech companies like Google, Trust and Micros, to destination-specific alignment with Germany and Switzerland to improve the countries' official star-rating systems for hotels. TrustYou's headquarters are in Dallas, USA and Munich, Germany, with further representatives in the U.K., the Netherlands, France, Central Europe, Asia and Australia. To learn more about TrustYou visit www.trustyou.com

Contact: Carla Caccavale

Carla.Caccavale@TrustYou.com / 914-673-0729

About Genares Worldwide Reservation Services, Ltd.

Genares is the lodging industry's only privately-held reservations technology provider and was created by hoteliers for hoteliers. Genares' services include GDS and Internet connectivity, a private-label Internet booking engine, social media marketing, Facebook-based booking capabilities, web-based CRS with two-way XML property management system interfaces, and private-label voice reservations/call center services. Genares is headquartered in Irving, Texas, with offices in Europe, Dubai and Asia. More information about Genares is at www.genares.com or by contacting Debra Taube at dtaube@genares.com

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