New York heads the Top 10 Searched and Booked Destinations Lists, Dubai Surprises at No.9; While 50% of top destination travelers book as planned for both holidays
NASHVILLE, TN - December 18, 2013 - nSight, the largest aggregator of global travel search and booking data, today released its analysis of the top ten global holiday travel destinations for December 23, 2013, through January 2, 2014. The holiday travel insights are based on hospitality expert assessments of online consumer search and booking data from over 80 million daily transactions across 5,000 travel websites, aggregated into nSight's data warehouse and custom business intelligence platform.
The holidays are always a popular time for travel. It seems that travelers know where they want to go and there's not much variance between what they search and what they book for the holidays. For its shopping, world-class entertainment and festive decor throughout the city, New York ranks #1 on both the global top ten searched and booked destinations lists. Orlando and Miami-Ft. Lauderdale are the #2 and #3 destinations, respectively. While Las Vegas ranks only #10 in searches, the city comes in at #4 for actual holiday season bookings. Dubai is the #9 most booked global destination in the world for the holiday season. (Click the infographic below to view full-size version.)
Approximately 50% of travelers book as planned when it comes to the duration of their holiday stay in top destinations. Approximately 33% of travel consumers searched on travel websites for stays covering both holidays. They research check-in dates before Christmas with check-out dates after New Year's. But when it comes to actually booking their stay, only 16% actually stay through both holidays.
Booking lead time for the most popular destinations tends to be high during the holidays. The average book-to-stay window for Christmas week stays was 91 days. For New Year's week, travelers booked 93 days in advance on average.
Although searched stays were often substantially longer, the average booking length of stay for the holidays is 3.9 days. For Christmas week, Orlando and Cancun experienced the longest average length of stay at 6 days. Miami and Los Angeles had shorter stays averaging 3 days.
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nSight™ is the largest aggregator of live, global travel search data that redefines travel intelligence and transforms how it's used. nSight was founded to simplify and monetize big data by making business intelligence about the traveler again. We're a new kind of travel intelligence company, providing the human connection between data and intelligence. With 25 billion global travel search and booking transactions and hundreds of millions of unique consumer insights on active travelers, nSight makes travel marketing more relevant and decisions more precise. To see how humanized travel intelligence can help influence travel before it's booked, visit www.nsightfortravel.com. Follow nSight on Twitter, Facebook and LinkedIn.
Contact: Katrina Pruitt-Andrews,
Vice President of Marketing