Hotel Responsive Web Design Is Not As Costly As You Might Think
July 15, 2014 9:05am
PARSIPPANY, NJ -- July 15, 2014 -- Lodging Interactive, the interactive and social media marketing agency exclusively servicing the hospitality industry, de-mystifies the myth that Responsive Website Design (RWD) has to be expensive.
What is Responsive Website Design?
Responsive design means that a website is made to be viewed on any desktop, tablet or smartphone device. This type of web design ensures that a site's copy, images and any other elements are tailored to fit the size of the device's screen seamlessly. A responsive website design is one site that has the ability to be resized to fit the screen of any device a user may be visiting the site from, rather than having a website and a mobile site.
Is Responsive Design Right for Your Hotel?
As with any website design option, RWD has pros as well as potential drawbacks for some. Responsive design not only introduces an optimal user experience, allowing you to better capitalize on site visits by making it easy for guests to book whether they're on your website on their smartphone, tablets or desktop, it is also recommended by Google and lowers overall operational and maintenance costs.
Delivering your web content across all platforms and devices potential guests are using not only positions your business at the forefront of how consumers are buying, it reflects on how you regard your customers.
Consider these recent statistics:
"The way potential guests visit your site and schedule their reservations have changed and will continue to show greater increases in mobile bookings," said DJ Vallauri, Founder and President of Lodging Interactive. "Responsive web design is an ideal option for properties because it is one complete website that reacts to the needs of your users. Hoteliers building responsive design sites don't have to worry about whether their site content looks good or that their website won't be viewable on current and future devices."
The Cost of a Responsive Design Website Doesn't have to be Expensive.
Perhaps one of the most positive aspects of RWD is that properties have two options: build a new, responsive design website from scratch or take an existing site and convert it. This is ideal for hotels whose website have undergone a recent redesign or refresh and may not have the budget or desire for a complete rebuild but still wish to stay competitive and maximize online bookings.
"If you have a website you've just built or one with an aesthetic you love, you don't have to lose the time or money you invested in creating it," said Vallauri. "One of the great things about responsive design is that by recoding the back end, you get to keep your site while ensuring your potential guests enjoy a seamless user experience regardless of the device they are using."
Deciding to invest in a responsive design website for your property -- whether it is an entirely new site or the conversion of an existing site -- might not be as costly as one might think.
"Hotels that want to create a brand new site with a responsive design can expect to spend a few thousand dollars," says Lodging Interactive's Director of Client Services, Alicia Pavignano. "Hotels that are already happy with their website but would like to make it responsive would need to receive a custom quote for this type of work. This is because the size of the site will determine how much work will need to be done and how long it will take."
With over 85% of adults believing that a mobile site should look as good, if not better, than a desktop website according to a survey by TeaLeaf now is the time to think about the user experience your website delivers and whether responsive design is a fit for your property, timeline and budget.
To learn more about creative website solutions, including responsive website design, please visit our website, www.lodginginteractive.com.
Tags: lodging interactive,
responsive web design
Through its CoMMingle Social Media Marketing Agency operating division, the company offers hospitality focused and fully managed outsourced hotel social media marketing customized solutions. In addition the company offers Social Voices, the hospitality industry's first 24/7/365 day a year Social Customer Care service (www.socialvoices.com).
Lodging Interactive has been recognized as a leader by the International Academy of Visual Arts, Interactive Media Awards, Web Marketing Association and Travel Weekly's Magellan Awards. It is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI) and is a Preferred Vendor for Best Western International. Lodging Interactive is a member of the American Hotel & Lodging Association (AH&LA). For more information please contact email@example.com or 877-291-4411 ext 701. The company's website is located at www.lodginginteractive.com.
Contact: Nicole McGovern
(877) 291-4411 ext. 715
Contact: DJ Vallauri
(877) 291-4411 ext. 704
Lodging Interactive Publishes: Hospitality Social Media News
Why Customer Service Is the New Marketing and How Live Chat Makes It Possible
Hotel ADA Website Compliance – What You Need to Know
Why Human Hotel Live Chat is Better Than Chabots
Lodging Interactive Announces Rosella Virdo as Its Chief Operating Officer
Lodging Interactive Integrates IBM Watson Supercomputer to Offer Social Media A.I. for Hospitality Industry
What is the ROI of Human Powered Website Live Chat?
Lodging Interactive Launches End of Summer Website Sale
Lodging Interactive Launches Stay.Play.Explore Local Sites Inspiring Travelers to Live Like a Local
The Human Live Chat Revolution for Hotels is About to Begin…And It’s a Good Thing.
Lodging Interactive Integrates Live Chat Services Into Facebook for Hotels
Lodging Interactive Offers Free Live Chat Service with Every New Website
Top 5 Reasons Live Chat is a Must for Hotel Websites
Lodging Interactive’s CEO to Speak About Hotel Reputation Management on HSMAI NYC Luncheon Panel
Lodging Interactive Launches Social Influencer Marketing Services for Hotels
Lodging Interactive Launches Educational White Paper Series
Lodging Interactive Offers Hotels All-Inclusive Digital Marketing Packages
Lodging Interactive Handles 200,000 Guest Review Responses
Customer Service is the 'New Marketing'
Data Proves Branded Hotel Vanity Sites Are Effective
Please login or register to post a comment.