Close

Cart

Total $0.00

Checkout

Cendyn/ONE's Cloud-Based Software and Services Platform Delivers Profitable Marketing Outcome, Strong Increases Year-Over-Year Across ALL Key Performance Indicators

Boca Raton, Fla. - June 12, 2014 - Continuing to drive significantly higher marketing ROI for hotels and resorts, Cendyn/ONE™ generated $3.3 million in revenue for the Hotel del Coronado in San Diego, California from January through June 2013 with an integrated, data-driven digital marketing campaign. The results were revealed in a recent case study prepared by Cendyn/ONE. 

Part of the Cendyn® portfolio, Cendyn/ONE provides a cloud-based software and services platform, allowing marketers to capture, store and analyze a hotel or brand's unique data to make it actionable. This creates new and compelling ways to drive a more profitable marketing outcome and increase overall guest satisfaction and loyalty. The platform provides a single integrated view of guest history, value, behavior, desire, intent and engagement, culminating in dynamically generated, one-to-one marketing across all digital channels.   

In the first half of 2013, San Diego was at the bottom of the top 25 U.S. markets for hotel performance. Occupancy was flat and the average daily rate increased only 2.1 percent from 2012. Several new resort competitors opened, adding more than 800 hotels rooms to the already challenging market. 

To increase occupancy and revenue, as well as educate consumers about Hotel del Coronado's storied history, Cendyn/ONE leveraged its powerful marketing platform to implement advanced digital marketing, cloud-based CRM and interactive design initiatives. The approach included data-driven display, paid search, social and video marketing tailored to the hotel's target audience of affluent in-market travelers. 

The digital marketing campaign, constructed around the Hotel del Coronado's 125th anniversary, resulted in over 3,300 bookings and more than 9,100 room nights from January through June 2013.  The campaign generated $3.5 million in revenue at a 19 times return on investment. As a result of the campaign, Hotel del Coronado experienced a 34 percent year-over-year growth revenue in soft market conditions, and a 46 percent year-over-year increase in room nights generated despite the flat market occupancy rates.  

The campaign delivered over 29.5 million targeted impressions and generated over 123,000 direct interactions. Over 17,000 consumers watched videos about the hotel's history, and there were over 47,000 visits to the hotel's history microsite created for the campaign.  

"We were thrilled to partner with the talented Hotel del Coronado marketing team on this comprehensive digital marketing campaign," said Tim Sullivan, president of Cendyn/ONE. "By combining the wealth of data intelligence within our CRM platform with market and on-property insights, we were able to drive a result that significantly outperformed the competition in very challenging market conditions, and at a high rate of return on their investment." 

Going to HITEC 2014  in Los Angeles, Calif. June 23-26? Visit booth 1135 to meet with Cendyn/ONE's team to learn how we can increase your revenue with ONE cloud-based software and services platform.

About Cendyn/ONE

A part of the Cendyn portfolio, Cendyn/ONE provides a cloud-based software and services platform that delivers an integrated view of guest history, value, behavior, desire, intent and engagement, which is leveraged to drive higher marketing ROI while increasing overall guest satisfaction and loyalty. Our team of experts in data integration, analysis and optimization seamlessly combine first and third party data sources to deliver dynamically generated, one-to-one marketing and advertising across all digital channels: Email, Web, Display, Mobile, Video, Social and Search.  For more information, visit Cendyn/ONE or call 855.795.4832.

Contact: Dee Surico, Marketing Manager

dsurico@cendyn.com / 561.419.2147

Related News

TravelClick Awarded Three “Best in Class” Wins at 2017 Interactive Advertising Competition

Hotel Marketing Isn’t Just About Planning & Booking

Accubase Simplifies Hotel Marketing and Technology Solutions with Acculists

HeBS Digital Launches Enhanced Brand Website for RLHC, Featuring Over 1,100 Properties and 14 Brands

If You Missed It: Google Webinar on Monetizing the Customer Journey Now Available On Demand

Accubase Introduces Core Services for the Hospitality Industry

Don't Miss Milestone and Google Webinar on Monetizing the Customer Journey by Optimizing Marketing Spend

Vizergy® Receives Recognition as Top Web Development and Design Solution Provider

ADA Conformity: It’s More Than Just Lawsuits

Tambourine Shares 20 Surprising Digital Marketing Stats Every Hotel Marketer Should Know

Hotel ICON Selects Cendyn as CRM and Loyalty Provider

3 Spring Cleaning Tasks You Can't Delegate to the Housekeeping Department

Digital Marketing on a Budget - for You and Your Wallet

Cendyn is Now the Most Integrated CRM in the Hospitality Industry

RLHC Selects Hospitality Software Leader Cendyn for CRM and Loyalty

Travel Tripper Honored with Platinum Award in Digital Marketing at HSMAI’s 60th Adrian Awards

Pugs, Politics and More Content Marketing No-No’s for Hospitality Brands

Fuel and Flip.to Reveal Key Components of an Effective Website in New Leisure Travel Behavior Study

Cendyn Celebrates 20th Anniversary with New Brand, Product Repositioning

HSMAI to Honor HeBS Digital with Nine HSMAI Adrian Awards, Including Two Gold

All News »

Please login or register to post a comment.