Cendyn/ONE™ Digital Campaign for Hotel del Coronado Results in $3.3M Revenue Increase in Flat Market
June 12, 2014 4:51am
Cendyn/ONE's Cloud-Based Software and Services Platform Delivers Profitable Marketing Outcome, Strong Increases Year-Over-Year Across ALL Key Performance Indicators
Boca Raton, Fla. - June 12, 2014 - Continuing to drive significantly higher marketing ROI for hotels and resorts, Cendyn/ONE™ generated $3.3 million in revenue for the Hotel del Coronado in San Diego, California from January through June 2013 with an integrated, data-driven digital marketing campaign. The results were revealed in a recent case study prepared by Cendyn/ONE.
Part of the Cendyn® portfolio, Cendyn/ONE provides a cloud-based software and services platform, allowing marketers to capture, store and analyze a hotel or brand's unique data to make it actionable. This creates new and compelling ways to drive a more profitable marketing outcome and increase overall guest satisfaction and loyalty. The platform provides a single integrated view of guest history, value, behavior, desire, intent and engagement, culminating in dynamically generated, one-to-one marketing across all digital channels.
In the first half of 2013, San Diego was at the bottom of the top 25 U.S. markets for hotel performance. Occupancy was flat and the average daily rate increased only 2.1 percent from 2012. Several new resort competitors opened, adding more than 800 hotels rooms to the already challenging market.
To increase occupancy and revenue, as well as educate consumers about Hotel del Coronado's storied history, Cendyn/ONE leveraged its powerful marketing platform to implement advanced digital marketing, cloud-based CRM and interactive design initiatives. The approach included data-driven display, paid search, social and video marketing tailored to the hotel's target audience of affluent in-market travelers.
The digital marketing campaign, constructed around the Hotel del Coronado's 125th anniversary, resulted in over 3,300 bookings and more than 9,100 room nights from January through June 2013. The campaign generated $3.5 million in revenue at a 19 times return on investment. As a result of the campaign, Hotel del Coronado experienced a 34 percent year-over-year growth revenue in soft market conditions, and a 46 percent year-over-year increase in room nights generated despite the flat market occupancy rates.
The campaign delivered over 29.5 million targeted impressions and generated over 123,000 direct interactions. Over 17,000 consumers watched videos about the hotel's history, and there were over 47,000 visits to the hotel's history microsite created for the campaign.
"We were thrilled to partner with the talented Hotel del Coronado marketing team on this comprehensive digital marketing campaign," said Tim Sullivan, president of Cendyn/ONE. "By combining the wealth of data intelligence within our CRM platform with market and on-property insights, we were able to drive a result that significantly outperformed the competition in very challenging market conditions, and at a high rate of return on their investment."
Going to HITEC 2014 in Los Angeles, Calif. June 23-26? Visit booth 1135 to meet with Cendyn/ONE's team to learn how we can increase your revenue with ONE cloud-based software and services platform.
hotel del coronado
A part of the Cendyn portfolio, Cendyn/ONE provides a cloud-based software and services platform that delivers an integrated view of guest history, value, behavior, desire, intent and engagement, which is leveraged to drive higher marketing ROI while increasing overall guest satisfaction and loyalty. Our team of experts in data integration, analysis and optimization seamlessly combine first and third party data sources to deliver dynamically generated, one-to-one marketing and advertising across all digital channels: Email, Web, Display, Mobile, Video, Social and Search. For more information, visit Cendyn/ONE or call 855.795.4832.
Contact: Dee Surico, Marketing Manager
Cendyn Celebrates 20th Anniversary with New Brand, Product Repositioning
HSMAI to Honor HeBS Digital with Nine HSMAI Adrian Awards, Including Two Gold
Cendyn Announces Acquisition of Guestfolio
Stop the Madness – Is Your Hospitality Email Marketing a Complete Waste of Time?
Hospitality Software Leader Cendyn Hires Three Key Executives in Response to Rapid Global Expansion
Is Your Hotel Web Design a Trick or Treat?
From Looking to Booking – Digital Marketing Tips for Luxury Properties
“Oh Snap” – Why the Hospitality Industry Need to be on Snapchat
Why Digital Messaging is the Top Key to Loyalty for Travel Brands
Cendyn Launches the Cendyn Hospitality Marketing Cloud at HITEC 2016
TravelClick Wins 29 Awards for Website Design and Digital Marketing
Cendyn Announces Strategic Equity Partnership with Accel-KKR
Inbound Sales for Your Hotel: Be the Hero
Holly Edgin Appointed Spa Director for San Diego’s Hotel del Coronado
Google Drops Right-Side Ads From Desktop Results Pages: What Hoteliers Need to Know
HeBS Digital Takes the Adrian Awards by Storm with 17 Awards Including 2 Platinum for Multichannel Campaigns
How Can Hoteliers Maximize Revenue from Google?
HSMAI to Honor Cendyn/ONE and Hotel del Coronado with the Gold Award in 59th Annual Adrian Awards Competition
nSight Scores New San Francisco Hotel Clients by Helping Win Guests from the OTAs
Cendyn/ONE’s® Advanced CRM Data Intelligence™ Solution to be used by Loews Hotels & Resorts
Please login or register to post a comment.