Hotel Online
News for the Hospitality Executive


Eric Ashton Named as General Manager for the 263-room Westin Cape Coral
Resort at Marina Village in Tarpon Point, Florida

Michele Frank Named as Director of Sales & Marketing

Cape Coral, FL – Jan. 8, 2013 -- The Westin Cape Coral Resort at Marina Village is proud to announce the appointments of Eric Ashton as general manager and Michele Frank as director of sales & marketing. The newly updated 263-room resort is located in the prestigious waterfront community of Tarpon Point and is Starwood’s first Westin property in Southwest Florida. The hospitality veterans will be relying on their combined 34 years of experience to create a revitalizing atmosphere that travelers have come to expect from the innovative Westin brand.

Eric Ashton is an eight-year veteran of Starwood Hotels & Resorts. He previously served as the hotel manager at The Westin Harbour Castle in Toronto where he was responsible for leading a team of over 400 associates, two division leaders and seven department heads as well as initiated multiple renovation and refurbishment projects. Prior to that position, Ashton was the regional director of food and beverage for Canada, where he oversaw food and beverage for multiple Starwood properties, and previously served as the director of food and beverage at The Westin Calgary helping to bring guest satisfaction scores to the highest in the country.

“I’m thrilled to be joining the Cape Coral community and bringing the signature Westin experience to our guests,” shared Ashton. “We plan to take full advantage of the resort’s superb waterfront location by adding new programming to enhance our marina and boating offerings.”

With over 20 years of hospitality experience, Michele Frank will oversee all sales and marketing activities, including group and leisure sales, food and beverage, catering and public relations for the property.  Before joining the Cape Coral resort, Frank was director of sales and marketing at The Westin Resort & Casino, Aruba and also held the same role at The Westin Diplomat Golf Resort & Spa in Hollywood, FL where she was responsible for driving occupancy at both resorts through a mix of group and leisure business, as well as the weddings market.

“As a Sunshine State resident, I was excited to join the first Westin property in Southwest Florida,” said Frank. “The resort already has so many great features for leisure and group travelers and the addition of the Westin Heavenly Spa, new meetings space and ballroom will make the property even more desirable.”

For more information about The Westin Cape Coral Resort at Marina Village or to make reservations, call 1-866-837-4278 or visit

About The Westin Cape Coral Resort at Marina Village
Opened on Dec 13, 2012, The Westin Cape Coral Resort at Marina Village boasts a prime waterfront location within the prestigious Tarpon Point community overlooking the Gulf of Mexico, the Caloosahatchee River and San Carlos Bay. The newly updated resort features 263 oversized rooms and suites complete with the world-renowned Westin Heavenly® Bed and Heavenly® Shower, world-class dining at Marker92 Waterfront Bar & Bistro and The Nauti Mermaid Dockside Bar & Grill, a lagoon-style outdoor pool, clay tennis courts, 24-hour WestinWORKOUT® fitness studio, marina with watersports, cruises and fishing, and much more. With 25,000 square feet of meeting and function space, the waterfront resort can accommodate groups and events of varying sizes.

About Westin Hotels & Resorts
Westin Hotels & Resorts offers innovative programs that transform every aspect of a stay into a revitalizing experience. All Westin signature services – like the Heavenly®Bed, delicious SuperFoodsRX® and WestinWorkout® studio – have been designed with the guests’ well-being in mind. Westin hotels, with more than 186 hotels and resorts in nearly 40 countries and territories, is owned by Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT). Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,128 properties in nearly 100 countries and 154,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and ElementSM. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest® (SPG®), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit


The Westin Cape Coral Resort at Marina Village

Receive Your Hospitality Industry Headlines via Email for Free! Subscribe Here

To Learn More About Your News Being Published on Hotel-Online Inquire Here

Also See: Westin Brand Debuts in Southwest Florida with the 263-room Westin Cape Coral Resort at Marina Village in Tarpon Point; Completing the Conversion of the Former Resort at Marina Village / December 2012

Starwood Opens the 254-room Westin Snowmass Resort in Colorado Completing its Multi-Million Dollar Renovation and Re-Flagging of the Former Silvertree Hotel & Conference Center / November 2012

Multi-Million Dollar Renovation and Re-flagging Project Launched at 254-room Snowmass Resort in Colorado; The Former Silvertree Hotel & Conference Center will Become The Westin Snowmass Resort in Winter 2012 / March 2012

Starwood Capital Group and Starwood Hotels & Resorts Enter Management Agreements for the Silvertree Hotel and the Wildwood Lodge in Snowmass Village, Colorado; Extensive Renovations Planned for both Properties / September 2011

Starwood Hotels Signs Agreement with Serka Turizm A.S. to Open a New-Build Sheraton Hotel in Adana, Turkey / August 2011

Starwood to Expand Sheraton and Westin Portfolio of Hotel Spas Across Asia and the Middle East; Sheraton to Add 10 and Westin to Add 6 New Spas by the End of 2011 / July 2011

Starwood's Aloft, Element, and Four Points by Sheraton Portfolio Has Grown 67% in Last Three Years; Will Add Over 30 New Hotels in 2011 / June 2011

Starwood Plans to Open One Hotel Every Two Weeks in China with Over 90 New Hotels in the Pipeline / June 2011

Sheraton Set to Open Seven Properties in China This Summer / June 2011

Silk Way Airlines Signs Agreement with Starwood to Open the 207-room Sheraton Baku Airport Hotel in Azerbaijan / June 2011

726-key Royal Orchid Sheraton Hotel & Towers in Bangkok, Thailand Completes $35 Million Renovation / June 2011

Dr. Hassan Ahmad Ibrahim Al Marzouqi in a Partnership with Starwood Hotels to Open 220-room Four Points by Sheraton Sharjah Hotel in Sharjah, United Arab Emirates / May 2011

Abdulsalam Alrafi Group LLC Signs Agreement with Starwood Hotels to Open the New 660-key Sheraton Dubai Sheikh Zayed Road Hotel in Dubai, United Arab Emirates / May 2011

Starwood Hotels & Resorts to Open Seven Additional Hotels in India in 2011 for a Total of 37 Properties in Portfolio; Plans to Double Footprint in Two Years and Accelerate Growth of Select Service Brands / April 2011

Sheraton Invests Over $100 Million to Upgrade More Than 120 Club Lounges Around the World and Will Now Keep Club Lounges Brand-wide Open Seven Days a Week / April 2011

Starwood Hotels to Open 164-room Four Points by Sheraton Tallahassee Downtown in Florida; Property is on Track to Become the Brand's First LEED Certified Hotel / April 2011

Sheraton Hotels Will Drive Starwood's Portfolio Growth in 2011 and Widen Lead in China by Opening 25 New Properties in 2011 / March 2011

Starwood Hotels & Resorts Opens 124-room Four Points by Sheraton Memphis East in Memphis Tennessee / March 2011

Starwood Hotels & Resorts to Debut in Sharjah with the New 343-room Sheraton Sharjah Hotel & Resort, North of the Emirate on Al Muntazah Beach / January 2011

Starwood Hotels & Resorts Westin Houston Memorial City Names Sales, Marketing & Catering Team; The Four Points by Sheraton Houston Memorial City, Sheraton Houston West and The Westin Houston Memorial City & Residences Opening Spring 2011 / November 2010

Mark Weatherill Named General Manager for Starwood Hotels & Resorts Memorial City Complex in Houston Featuring Three Brands: Four Points by Sheraton Houston Memorial City, Sheraton Houston West and The Westin Houston Memorial City & Residences Opening Spring 2011 / November 2010

To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch

Home | Welcome| Hospitality News |
Industry Resources

Please contact Hotel.Online with your comments and suggestions.