STAMFORD, Conn.--Mar. 26, 2012--
Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today
announced the launch of a multi-million dollar renovation to a premier
Snowmass resort in preparation for its re-opening under the Westin flag
in time for the 2012-2013 ski season. Formerly known as the Silvertree
Hotel & Conference Center, the 254-room resort will fully renovate
all guest rooms and public areas in order to implement the full suite
of Westin signature amenities, designed to inspire wellbeing. Owned by
a joint venture between Starwood Capital Group and Wasserman Real
Estate, The Westin Snowmass Resort boasts an unbeatable location at the
heart of Snowmass Village, adjacent to the ski slopes of Snowmass, one
of Colorado’s most prestigious ski mountains.
The Westin Snowmass Resort will feature 254 rooms and expand its suite
offerings to 20, all with spectacular slope-side views. The resort’s
brand-new restaurant – The Snowmass Kitchen – will offer all-day dining
with easy ski-in/ski-out access. The existing gym will be transformed
into a first-class spa facility and a brand-new WestinWORKOUT®
fitness center will overlook Snowmass Village. The resort’s upper pool
will be redeveloped into a landscaped space ideally suited for outdoor
events, and the lower pool will be rebuilt to include two spacious hot
tubs. The 20,000 square-foot conference center will be fully renovated
and is scheduled to re-open by June 1, 2012.
Located in the heart of Snowmass, The Westin Snowmass Resort is walking
distance to the shops and restaurants of Snowmass Village. The resort
overlooks the slopes of Snowmass and is also convenient to three other
ski areas – Aspen, Aspen Highlands and Buttermilk. Aspen/Snowmass is
not only one of the world’s most sought-after ski destinations, but it
is also a leading destination for summer vacationers, complete with
white-water rafting, championship golf courses, horseback riding, hot
air balloon rides and hiking.
“The Westin Snowmass Resort is a highly anticipated addition to our
growing resorts portfolio, offering an unparalleled location with
year-round appeal,” said Brian Povinelli, Global Brand Leader for
Westin Hotels & Resorts. “Here, guests will enjoy all of the Westin
brand’s signature programs and amenities, designed to bring to life the
brand’s emphasis on well-being and send guests home feeling better than
when they arrived.”
The sensory-rich environment at Westin offers a respite from the rigors
of travel and sets a welcoming tone. Upon entering the lobby, guests
will begin to breathe more easily as they are greeted with soothing
elements like relaxed lighting, natural botanicals and stimulating
music. All guestrooms will feature the world-renowned Westin
Heavenly® Bed with lush sheets, down cushioning and a patented
pillow-top mattress, which cradles and contours to the body for
complete comfort. Another industry first, the Heavenly® Bath
creates an invigorating spa-like experience, enhanced with the brand’s
Heavenly® Shower, Heavenly® Robe and exclusive White Tea Aloe
bath amenities. In-room, high-speed Internet access and an ergonomic
work space will offer travelers convenience and productivity in a
tranquil setting.
“We look forward to fully renovating this spectacular resort in
preparation for our re-opening as a Westin next winter,” said John
Curnow, general manager of The Westin Snowmass Resort. “One of the
area’s top wedding and meeting destinations, The Westin Snowmass Resort
will appeal to skiers and summer vacationers who appreciate the brand’s
emphasis on a renewing travel experience.”
Westin Hotels & Resorts, like all brands within Starwood’s robust
portfolio, is proud to offer the Starwood Preferred Guest® program,
which made headlines when it launched in 1999 with a breakthrough
policy of no blackout dates on Free Night Awards. SPG® offers
members the ability to redeem awards at more resorts, more luxury
properties, more European hotels and more golf properties than any
other hotel program.
For more information on Westin Hotels & Resorts, please visit www.westin.com or www.facebook.com/westin
About Westin Hotels & Resorts
Westin Hotels & Resorts makes the healthiest choices irresistibly
appealing, so guests leave feeling better than when they arrived. With
more than 186 hotels and resorts in over 36 countries and territories,
Westin is owned by Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading
hotel and leisure companies in the world with 1,090 properties in 100
countries and territories with 154,000 employees at its owned and
managed properties. Starwood Hotels is a fully integrated owner,
operator and franchisor of hotels, resorts and residences with the
following internationally renowned brands: St. Regis®, The Luxury
Collection®, W®, Westin®, Le Méridien®,
Sheraton®, Four Points® by Sheraton, Aloft®, and ElementSM.
The company boasts one of the industry’s leading loyalty programs,
Starwood Preferred Guest (SPG), allowing members to earn and redeem
points for room stays, room upgrades and flights, with no blackout
dates. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one
of the premier developers and operators of high quality vacation
interval ownership resorts. For more information, please visit www.starwoodhotels.com
About Starwood Capital Group
Starwood Capital Group is a private, U.S.-based investment firm with a
core focus on global real estate. Since the group’s inception in 1991,
the firm, through its various funds, has invested over $10 billion of
equity capital, representing over $29 billion in assets. Starwood
Capital Group currently has $19 billion of assets under management.
Starwood Capital Group maintains offices in Greenwich, Atlanta, San
Francisco, Washington, D.C., and affiliated offices in London,
Luxembourg, Paris, Mumbai and Sao Paulo. Starwood Capital Group has
invested in nearly every class of real estate on a global basis,
including office, retail, residential, senior housing, golf, hotels,
resorts and industrial assets. Starwood Capital Group and its
affiliates have successfully executed an investment strategy that
includes building enterprises around core real estate portfolios in
both the private and public markets. Additional information about
Starwood Capital can be found at www.starwoodcapital.com
About Wasserman Real Estate
Capital
Wasserman Real Estate Capital LLC is a vertically integrated real
estate operating company with in-house acquisition, development,
leasing, property management, asset management, legal and financial
reporting capabilities. Wasserman’s goal is to create value and manage
the long-term interests of its investments on behalf of its investors.
Wasserman Real Estate Capital develops, re-develops, and manages a vast
array of properties across the United States and internationally. For
more information, please visit www.wrecapital.com.