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Starwood to Expand Sheraton and Westin Portfolio of Hotel Spas
Across Asia and the Middle East

Sheraton to Add 10 and Westin to Add 6 New Spas by the End of 2011

WHITE PLAINS, N.Y., Jul 26, 2011 -- Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) announced today plans to expand Sheraton and Westin's portfolio of hotel spas across Asia and the Middle East in the coming year as both brands continue to expand its footprint in the world's fastest growing markets. In tune with the resurgence of the economy and growing demand for luxury services, Sheraton will increase its spa portfolio by nearly 50% with 10 openings this year; Westin will add six spas in 2011, increasing the Heavenly Spa portfolio by almost 20%. As the largest operator of upper-upscale and luxury brands in the world, Starwood is committed to introducing branded, lifestyle experiences - including spas - to the market.

Sheraton and Westin will open its in-house, signature spa concepts in existing and new hotels with a primary focus in Asia. Shine Spa for Sheraton will make its debut at the Sheraton Yantai Golden Beach Resort, Sheraton Guangzhou Hotel, Sheraton Beijing Dongcheng Hotel, Sheraton Qinqyuan Resort and five other properties across Asia. Additionally, Shine Spa will open this year at the Sheraton Baku Airport Hotel in Azerbaijan. Heavenly Spa by Westin will open at The Westin Abu Dhabi Golf Resort & Spa and four hotels across China including The Westin Wuhan Wuchang.

"We continue to bring our hotel brands to life through specially designed and curated brand experiences," said Jeremy McCarthy, Director of Global Spa Development and Operations for Starwood. "The Heavenly Spa by Westin and Shine Spa for Sheraton concepts are extensions of the individual brand philosophies and the success of our signature, branded spa experiences is driving demand for continued expansion - especially in key global emerging markets."

Shine Spa for Sheraton debuted in 2010 as a global spa concept designed exclusively for Sheraton Hotels & Resorts. Research reveals that the Sheraton guest values the quality of luxury, but not the pretense often accompanying it. In response, Shine Spa offers approachable, upscale spa experiences for business and leisure travelers. Conversation is welcome at Shine Spas which reflects Sheraton's social brand personality and the sentiment that life is better when shared. Designed to evoke a welcoming and relaxing arrival, Shine Spas utilize colors and materials that covey a playful yet upscale environment. Eight out of 10 Sheraton guests revealed they are likely to consider using spa services when traveling, including male guests; 54% only visit spas while traveling.

The Heavenly Spa by Westin(TM) is built upon two of the Westin brand's core philosophies: preserving wellness on the road and helping guests leave feeling better than when they arrived. The expansion of the Heavenly Spa by Westin brand is part of the brand's aggressive global growth strategy. Each Heavenly Spa by Westin features signature treatments and experiences aimed at mind-body wellness and revitalization, including unique programs that reflect local culture and customs. The brand's signature spa concept is now in 26 Westin Hotels & Resorts around the world.

About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,051 properties in 100 countries and territories with 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis(R), The Luxury Collection(R), W(R), Westin(R), Le Méridien(R), Sheraton(R), Four Points(R) by Sheraton, and the recently launched Aloft(R), and Element SM. The company boasts one of the industry's leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.

Contact:

Starwood Hotels & Resorts
Nadeen Ayala
914-640-8259
Nadeen.Ayala@starwoodhotels.com


 
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Also See: Starwood's Aloft, Element, and Four Points by Sheraton Portfolio Has Grown 67% in Last Three Years; Will Add Over 30 New Hotels in 2011 / June 2011

Starwood Plans to Open One Hotel Every Two Weeks in China with Over 90 New Hotels in the Pipeline / June 2011

Sheraton Set to Open Seven Properties in China This Summer / June 2011

Silk Way Airlines Signs Agreement with Starwood to Open the 207-room Sheraton Baku Airport Hotel in Azerbaijan / June 2011

726-key Royal Orchid Sheraton Hotel & Towers in Bangkok, Thailand Completes $35 Million Renovation / June 2011

Dr. Hassan Ahmad Ibrahim Al Marzouqi in a Partnership with Starwood Hotels to Open 220-room Four Points by Sheraton Sharjah Hotel in Sharjah, United Arab Emirates / May 2011

Abdulsalam Alrafi Group LLC Signs Agreement with Starwood Hotels to Open the New 660-key Sheraton Dubai Sheikh Zayed Road Hotel in Dubai, United Arab Emirates / May 2011

Starwood Hotels & Resorts to Open Seven Additional Hotels in India in 2011 for a Total of 37 Properties in Portfolio; Plans to Double Footprint in Two Years and Accelerate Growth of Select Service Brands / April 2011

Sheraton Invests Over $100 Million to Upgrade More Than 120 Club Lounges Around the World and Will Now Keep Club Lounges Brand-wide Open Seven Days a Week / April 2011

Starwood Hotels to Open 164-room Four Points by Sheraton Tallahassee Downtown in Florida; Property is on Track to Become the Brand's First LEED Certified Hotel / April 2011

Sheraton Hotels Will Drive Starwood's Portfolio Growth in 2011 and Widen Lead in China by Opening 25 New Properties in 2011 / March 2011

Starwood Hotels & Resorts Opens 124-room Four Points by Sheraton Memphis East in Memphis Tennessee / March 2011

Starwood Hotels & Resorts to Debut in Sharjah with the New 343-room Sheraton Sharjah Hotel & Resort, North of the Emirate on Al Muntazah Beach / January 2011

Starwood Hotels & Resorts Westin Houston Memorial City Names Sales, Marketing & Catering Team; The Four Points by Sheraton Houston Memorial City, Sheraton Houston West and The Westin Houston Memorial City & Residences Opening Spring 2011 / November 2010

Mark Weatherill Named General Manager for Starwood Hotels & Resorts Memorial City Complex in Houston Featuring Three Brands: Four Points by Sheraton Houston Memorial City, Sheraton Houston West and The Westin Houston Memorial City & Residences Opening Spring 2011 / November 2010


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