BELGIUM, Brussels--(August 17, 2011)--Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) has signed an agreement with Serka Turizm A.S. to open a new-build Sheraton hotel in Adana, Turkey. The new Sheraton Adana Hotel will mark the debut of Starwood in the city and further underscores the company’s rapid growth in this important market. Scheduled to open in 2013, the new Sheraton Adana Hotel will be ideally located on the bank of the River Seyhan in the centre of Adana in the southern region of Turkey. The opening of the Sheraton Adana Hotel is part of the company’s strategic expansion plan to open more than 65 Sheraton hotels around the world in the next three years.
According to Roeland Vos, President, Starwood Hotels & Resorts,
Europe, Africa and the Middle East, “Reaching out to new frontiers is a
focus of our expansion strategy, so we are delighted to partner with
Serka Turizm A.S. as we debut our most iconic brand in the historical
and cultural city of Adana. Starwood’s entrance into this thriving
destination further underlines our commitment to continued growth in
Ideally located just 1.5 kilometres from the historic centre of Adana
and only 4.5 kilometres from Adana airport, the Sheraton Adana Hotel
will offer spectacular views over the River Seyhan and the old city.
The hotel will comprise of 237 guest rooms, including 28 suites and
serviced apartments. Sheraton Adana will offer an all-day dining
restaurant, a specialty restaurant, a bar, a VIP lounge and a lobby
lounge. All guest rooms will feature the brand’s signature all-white
Sheraton Sweet Sleeper® bed, designed to meet AAA’s Five Diamond
Award® criteria. The hotel will also boast more than 2,500 square
metres of spa and fitness space, including Sheraton Fitness programmed
by Core Performance, and an indoor and outdoor pool. For business
travellers, the hotel will offer a fully-equipped business centre and
over 3,000 square metres of ultra-modern meeting space, including two
ballrooms and five meeting rooms. The hotel will also feature Sheraton
Club rooms and Lounge and the brand's signature Link@SheratonSM
experienced with Microsoft, a unique communication hub delivering the
technology modern guests expect and require while on the road.
Adali Holding, Co-Chairman, Serdal Adali, commented: “I would like to
state that we are extremely proud to contribute to the development of
our homestead Adana by introducing the most reputable and respected
hotel operator, Starwood Hotels & Resorts, and its successful
The Sheraton Adana Hotel is proud to offer the Starwood Preferred
Guest® (SPG) program, which made headlines when it launched in 1999
with a breakthrough policy of no blackout dates on Free Night Awards.
SPG offers members the ability to redeem awards at more resorts, more
luxury properties, more European hotels and more golf properties than
any other hotel program.
Starwood Hotels & Resorts currently operates six hotels throughout
Turkey including three in Istanbul - W Istanbul, Sheraton Istanbul
Maslak Hotel and Sheraton Istanbul Atakoy Hotel. The company also
operates the Sheraton Ankara Hotel & Convention Centre and Lugal, a
Luxury Collection hotel in Ankara, as well as the Sheraton Cesme Hotel
Resort and Spa. Other upcoming openings in Turkey include Le
Méridien Istanbul Etiler, scheduled to open later this year, as
well as the Sheraton Bursa Hotel and the Aloft Bursa in 2013.
Serka Tourism A.S., an affiliate of Adali Holding, was involved in the
land acquisition, project development and construction of the project.
About Starwood Hotels &
Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading
hotel and leisure companies in the world with 1058 properties in 100
countries and territories with 145,000 employees at its owned and
managed properties. Starwood Hotels is a fully integrated owner,
operator and franchisor of hotels, resorts and residences with the
following internationally renowned brands: St. Regis®, The Luxury
Collection®, W®, Westin®, Le Méridien®,
Sheraton®, Four Points® by Sheraton, and the recently launched
Aloft®, and Element SM. The company boasts one of the industry’s
leading loyalty programs, Starwood Preferred Guest (SPG), allowing
members to earn and redeem points for room stays, room upgrades and
flights, with no blackout dates. Starwood Hotels also owns Starwood
Vacation Ownership, Inc., one of the premier developers and operators
of high quality vacation interval ownership resorts. For more
information, please visit www.starwoodhotels.com
About Adali Holding
Established in 1962, Adali Holding is a leader in the Turkish
international construction contracting sector. From the late Hasan
Adali’s small contracting and construction company to today’s Adali
Holding that currently has business operations on three continents and
in the sectors of contracting and construction, O&M and logistics,
renewable energy investments, operations and urban hotel investments.
The group has completed many major national and international projects
and has more than 4,000 employees globally. Adali Holding is
headquartered in Istanbul, Turkey. The company also has branches and
subsidiaries in Ankara, Adana, Amman, Bishkek, Constanta, Frankfurt,
Kabul and Washington D.C.