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Starwood Hotels Signs Agreement with Serka Turizm A.S.
to Open a New-Build Sheraton Hotel
in Adana, Turkey


BELGIUM, Brussels--(August 17, 2011)--Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) has signed an agreement with Serka Turizm A.S. to open a new-build Sheraton hotel in Adana, Turkey. The new Sheraton Adana Hotel will mark the debut of Starwood in the city and further underscores the company’s rapid growth in this important market. Scheduled to open in 2013, the new Sheraton Adana Hotel will be ideally located on the bank of the River Seyhan in the centre of Adana in the southern region of Turkey. The opening of the Sheraton Adana Hotel is part of the company’s strategic expansion plan to open more than 65 Sheraton hotels around the world in the next three years.

According to Roeland Vos, President, Starwood Hotels & Resorts, Europe, Africa and the Middle East, “Reaching out to new frontiers is a focus of our expansion strategy, so we are delighted to partner with Serka Turizm A.S. as we debut our most iconic brand in the historical and cultural city of Adana. Starwood’s entrance into this thriving destination further underlines our commitment to continued growth in Turkey.”

Ideally located just 1.5 kilometres from the historic centre of Adana and only 4.5 kilometres from Adana airport, the Sheraton Adana Hotel will offer spectacular views over the River Seyhan and the old city. The hotel will comprise of 237 guest rooms, including 28 suites and serviced apartments. Sheraton Adana will offer an all-day dining restaurant, a specialty restaurant, a bar, a VIP lounge and a lobby lounge. All guest rooms will feature the brand’s signature all-white Sheraton Sweet Sleeper® bed, designed to meet AAA’s Five Diamond Award® criteria. The hotel will also boast more than 2,500 square metres of spa and fitness space, including Sheraton Fitness programmed by Core Performance, and an indoor and outdoor pool. For business travellers, the hotel will offer a fully-equipped business centre and over 3,000 square metres of ultra-modern meeting space, including two ballrooms and five meeting rooms. The hotel will also feature Sheraton Club rooms and Lounge and the brand's signature Link@SheratonSM experienced with Microsoft, a unique communication hub delivering the technology modern guests expect and require while on the road.

Adali Holding, Co-Chairman, Serdal Adali, commented: “I would like to state that we are extremely proud to contribute to the development of our homestead Adana by introducing the most reputable and respected hotel operator, Starwood Hotels & Resorts, and its successful Sheraton brand.”

The Sheraton Adana Hotel is proud to offer the Starwood Preferred Guest® (SPG) program, which made headlines when it launched in 1999 with a breakthrough policy of no blackout dates on Free Night Awards. SPG offers members the ability to redeem awards at more resorts, more luxury properties, more European hotels and more golf properties than any other hotel program.

Starwood Hotels & Resorts currently operates six hotels throughout Turkey including three in Istanbul - W Istanbul, Sheraton Istanbul Maslak Hotel and Sheraton Istanbul Atakoy Hotel. The company also operates the Sheraton Ankara Hotel & Convention Centre and Lugal, a Luxury Collection hotel in Ankara, as well as the Sheraton Cesme Hotel Resort and Spa. Other upcoming openings in Turkey include Le Méridien Istanbul Etiler, scheduled to open later this year, as well as the Sheraton Bursa Hotel and the Aloft Bursa in 2013.

Serka Tourism A.S., an affiliate of Adali Holding, was involved in the land acquisition, project development and construction of the project.

About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1058 properties in 100 countries and territories with 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and Element SM. The company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com

About Adali Holding
Established in 1962, Adali Holding is a leader in the Turkish international construction contracting sector. From the late Hasan Adali’s small contracting and construction company to today’s Adali Holding that currently has business operations on three continents and in the sectors of contracting and construction, O&M and logistics, renewable energy investments, operations and urban hotel investments. The group has completed many major national and international projects and has more than 4,000 employees globally. Adali Holding is headquartered in Istanbul, Turkey. The company also has branches and subsidiaries in Ankara, Adana, Amman, Bishkek, Constanta, Frankfurt, Kabul and Washington D.C.

Contact:

Starwood Hotels and Resorts, Europe, Africa & Middle East
Jenni Benzaquen,
+32 (0)2 204 5494
Director Public Relations
jenni.benzaquen@starwoodhotels.com


 
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