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Dr. Hassan Ahmad Ibrahim Al Marzouqi in a Partnership with Starwood Hotels
to Open 220-room Four Points by Sheraton Sharjah Hotel
in Sharjah, United Arab Emirates



DUBAI, May 04, 2011 -- Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) announces plans to further expand its presence in the Arabian Gulf emirate of Sharjah with the opening of the 220-room Four Points by Sheraton Sharjah Hotel in 2013. Owned by Dr. Hassan Ahmad Ibrahim Al Marzouqi, the hotel will be part of a mixed-use office, residential, retail and hotel development ideally located across from the buzzing Central Souk area of the city.

According to Roeland Vos, President, Starwood Hotels & Resorts, Europe, Africa, Middle East (EAME), the partnership is one that dovetails with Starwood's strategy to expand its portfolio of hotels in the UAE: "We are delighted to partner with Dr. Hassan Ahmad Ibrahim Al Marzouqi as we debut our Four Points by Sheraton brand in Sharjah. With the combination of rich culture and tradition, a robust economy and endless sunshine, Sharjah is poised to revive its position as a major travel destination in the region."

Located on the King Faisal Road in downtown Sharjah, the Four Points by Sheraton Sharjah Hotel will comprise 187 rooms and 33 suites, an all-day dining restaurant, fitness centre and outdoor pool, four meeting rooms and a business centre. The hotel will also feature all the comfort and hallmarks of the Four Points by Sheraton brand such as the Four Comfort Bed and free wi-fi in public areas.

Expressing his deep comfort and pleasure for signing the Operating Services Agreement of the Four Points Hotel with Starwood, the Owner, Dr. Hasan Ahmad Ibrahim Al Marzouqi said: "We are very proud to contribute with this prestigious project to the Touristic Industry in Sharjah and the U.A.E. We are very much confident that Starwood, with its vast experience in Hotel operation and management, shall be able to make the new Four Points Hotel in Sharjah a major Tourist and Business attraction in a very short time".

The Architectural and Engineering Consultants for this Mixed Use Development of which the Hotel is part of are QHC - Architects and Engineers, a U.A.E. Based Leading Consultancy Firm with Offices in Sharjah, Dubai and Beirut.

With convenient access to the airport, retail and business hubs, the Four Points by Sheraton Sharjah Hotel will offer a comfortable environment for both business and leisure guests plus quality standards in both accommodation and facilities.

Four Points by Sheraton Sharjah Hotel is proud to offer the Starwood Preferred Guest(R) program, which made headlines when it launched in 1999 with a breakthrough policy of no blackout dates on Free Night Awards. SPG(R) offers members the ability to redeem awards at more resorts, more luxury properties, more European hotels and more golf properties than any other hotel program.

Starwood currently operates three Four Points by Sheraton hotels in the UAE, all located in Dubai. The company has recently signed an agreement to open its first resort in Sharjah with the Sheraton Sharjah Hotel due to open in 2013. Starwood currently operates more than 50 hotels in the Middle East under eight of the company's nine brands including: The Luxury Collection, St. Regis, Sheraton, Westin, W Hotels, Le Méridien, Four Points by Sheraton and Aloft. Starwood plans to open additional hotels under its Four Points by Sheraton brand in Saudi Arabia, Qatar and Syria.

About Four Points by Sheraton
Great Hotels. Great Rates: With 158 Four Points by Sheraton hotels in 27 countries, travelers can find the modern style and timeless comfort they're looking for with genuine service and great rates, all around the world from Santiago to Shanghai and Milan to Milwaukee, Four Points hotels can be found in big urban centers, by the airport, near the beach, and in the suburbs. A recent $1 billion invested in renovations, conversions, and new-build hotels has made the brand stronger than ever.

Four Points by Sheraton, like all brands within Starwood's portfolio, is proud to offer the Starwood Preferred Guest(R) program, which offers a breakthrough policy of no blackout dates on Free Night Awards. To learn more, visit www.spg.com .

About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1051 properties in 100 countries and territories with 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis(R), The Luxury Collection(R), W(R), Westin(R), Le Méridien(R), Sheraton(R), Four Points(R) by Sheraton, and the recently launched Aloft(R), and Element SM. The company boasts one of the industry's leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.

SOURCE: Starwood Hotels & Resorts Worldwide, Inc.

Contact:

Starwood Hotels and Resorts
Europe, Africa & Middle-East
Jenni Benzaquen
+32 (0)2 204 5494Director Public Relationsjenni.benzaquen@starwoodhotels.com


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Also See: Abdulsalam Alrafi Group LLC Signs Agreement with Starwood Hotels to Open the New 660-key Sheraton Dubai Sheikh Zayed Road Hotel in Dubai, United Arab Emirates / May 2011

Sheraton Invests Over $100 Million to Upgrade More Than 120 Club Lounges Around the World and Will Now Keep Club Lounges Brand-wide Open Seven Days a Week / April 2011

Starwood Hotels to Open 164-room Four Points by Sheraton Tallahassee Downtown in Florida; Property is on Track to Become the Brand's First LEED Certified Hotel / April 2011

Starwood Hotels & Resorts Opens 124-room Four Points by Sheraton Memphis East in Memphis Tennessee / March 2011

Starwood Hotels & Resorts to Debut in Sharjah with the New 343-room Sheraton Sharjah Hotel & Resort, North of the Emirate on Al Muntazah Beach / January 2011

Starwood Hotels & Resorts Westin Houston Memorial City Names Sales, Marketing & Catering Team; The Four Points by Sheraton Houston Memorial City, Sheraton Houston West and The Westin Houston Memorial City & Residences Opening Spring 2011 / November 2010

Mark Weatherill Named General Manager for Starwood Hotels & Resorts Memorial City Complex in Houston Featuring Three Brands: Four Points by Sheraton Houston Memorial City, Sheraton Houston West and The Westin Houston Memorial City & Residences Opening Spring 2011 / November 2010

Starwood Hotels Announces Plans to Open Multi-Brand Mixed-Use Complex in Houston Texas / February 2007

Starwood Reports 2nd Qtr 2006 Net Income Soars to $680 million from $145 million - $511 million from One-time Gains on the Sale of 33 Hotels to Host Hotels / Hotel Operating Statistics / July 2006

Starwood Hotels & Resorts Reports 1st Qtr Net Income Falls to $5 million from $79 million a Year Earlier; Takes a $72 million Expense Related to a change in Accounting for Timeshare Transactions; Management Fees Grew 55.6% to $56 million and Franchise Fees Grew 20% to $36 million / Hotel Operating Results / April 2006


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